A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships,
2014
University of Nebraska-Lincoln
A Conceptualization And Empirical Examination Of The Effects Of Marketing Alignment On Franchising Relationships, Joseph Matthes
College of Business: Dissertations, Theses, and Student Research
Franchising is a widely utilized business format that continues to grow in popularity both domestically and abroad. Through the recruitment of franchisees as agents, franchisors are able to access additional resources and rapidly expand their networks. The marketing relationship between franchising partners presents unique opportunities and challenges due to this captive and codependent channel structure. In order to fill a gap in the literature and better understand franchisee-franchisor relationships, the author conceptualizes marketing alignment as being comprised of both agreement and cooperation across the dimensions of strategies, operations, and values. A conceptual model is developed that addresses the following research …
Impact Of Effectuation Based Interventions On The Intentions To Start A Business,
2014
Institute of Business Administration, Karachi, Pakistan
Impact Of Effectuation Based Interventions On The Intentions To Start A Business, Muhammad Shahid Qureshi, Fawad Mahdi
Business Review
Intention plays a very important role to measure one’s willingness to pursue entrepreneurship as a career. Previous researchers have differed about various antecedents that impact the entrepreneurial intention to start a business. Entrepreneurship education (EE) assumes to play an important role in shaping traits and attitudes of an entrepreneur, contrary to the “entrepreneurs are born” school of thought. We use the Individual entrepreneurship orientation (IEO) construct as developed by Boltan and Lane (2011) to measure its impact on the intention levels of students. The use of Effectuation (Sarasvathy, 2001)as a pedagogical tool is used as a mediating variable between IEO …
Sustainability: An Examination Of Trends In The Floral Industry,
2014
California Polytechnic State University, San Luis Obispo
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Recreation, Parks, and Tourism Administration
Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …
Adventure Tourism Management,
2014
Honors College, Pace University
Adventure Tourism Management, Nikki Fabrizio
Honors College Theses
Adventure tourism management is one of the fastest growing sectors in the tourism market, and while much is known about the rapid expansion of this niche as well as the consumers of it, little is known about its management side. This study seeks to discover why managers enter this industry and what keeps them here, while also gathering demographic data. The data gathered from this study will help flesh out the little information there currently is about the managerial aspect of the industry. The results of this study can be used to better recruit and train future employees, a vital …
Why Buying Local Will Soon Be Everyday Life: An Inquiry Of Local Food Markets,
2014
California Polytechnic State University - San Luis Obispo
Why Buying Local Will Soon Be Everyday Life: An Inquiry Of Local Food Markets, Logan M. Spittler
Graphic Communication
The purpose of this study was to determine the customer preferences between buying produce from local farmers’ markets verses buying produce from supermarkets within San Luis Obispo County and determine if the application of a delivery service of said produce would be successful. Surveys were conducted with one hundred and sixty individuals in San Luis Obispo County. Participants were asked a series of questions about purchasing preference, interest in a produce delivery service, and about other information they may want to know before purchasing produce. Student responses were compared to non-students from the San Luis Obispo County for contrasts of …
The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup,
2014
California Polytechnic State University - San Luis Obispo
The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran
Graphic Communication
The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data …
The Development And Production Of The Comodo Keeper,
2014
University of South Carolina - Columbia
The Development And Production Of The Comodo Keeper, Ashley Cook
Senior Theses
As a musician of large ensembles, I have seen the destruction the harsh sound of a metal mouthpiece cap falling onto the cold, hard floor can do to both the concentration of the members of the rehearsal as well as the mood of the conductor. Many saxophonists and clarinetists keep their mouthpiece caps on the edge of their flimsy music stands because during periods of rest, it is best to preserve the reed with the cap. However, with virtually every rehearsal I partake in, shuffling one’s music and grabbing pencils off the stand results in an accident. Witnessing this interruption …
The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy,
2014
University of Connecticut - Storrs
The Business Of Beds: An Exploration Of Hotel And Hostel Business Strategy, Robert B. Bunda
Honors Scholar Theses
At their cores, hotels and hostels are similar in that they provide a place for travelers to stay. Despite this core similarity, the structures of the two industries are radically different. The hotel industry began in the Middle Ages and has given rise to massive multinational companies, many managing more than four thousand hotels. In stark contrast, the hostel industry began in 1909 and is mostly comprised of independently owned and operated guesthouses, with the largest global chain comprising of less than twenty properties. This study first defines the hotel and hostel industries and examines the different experiences they offer …
Higher Education Institution Choice Behaviors Of International Students On U.S. College Campuses,
2014
University of the Incarnate Word
Higher Education Institution Choice Behaviors Of International Students On U.S. College Campuses, Anil Tan
Theses & Dissertations
The economic, social, and personal value of education has been realized as motivating factors for seeking a better education overseas by individuals. In addition, political, economic, and educational conditions of home countries impact individuals’ decisions to study abroad. There were over 4 million tertiary students studying outside their home countries in 2011. Nearly 820,000 of those students were studying in higher education institutions in the United States. Students from China, India, and South Korea comprise nearly 49% of the international students in the United States. The increase in the number of students studying overseas and their valuable contributions develop a …
Crowdsourcing For Success,
2014
Singapore Management University
Crowdsourcing For Success, Singapore Management University
Perspectives@SMU
Fluentlee.com’s co-founder achieved 90 percent savings through crowdsourcing
For-Profit Social Enterprise: Creating Value For Consumers & Society In The Face Of Competition,
2014
University of Connecticut
For-Profit Social Enterprise: Creating Value For Consumers & Society In The Face Of Competition, Sarah J. Quirk
Honors Scholar Theses
The goal of social enterprises is to attain social, cultural, community, economic, or environmental outcomes. They achieve this by generating revenue from the goods or services they sell. In recent years, social enterprises have grown notably in popularity, number, and profitability worldwide, as the model for social enterprise has been refined. This paper aims to answer the question, what makes for-profit social enterprises successful? Is it their product, price, place, promotion, social mission, the prior success and capital of the social entrepreneur, a cult-like following, or the aspirational nature of socially minded consumers? This thesis will examine real-life social enterprise …
Integrating Start-Up Companies Organizational Structure In A Business Intelligence Team Environment,
2014
University of Nevada, Las Vegas
Integrating Start-Up Companies Organizational Structure In A Business Intelligence Team Environment, Patrik Balint
UNLV Theses, Dissertations, Professional Papers, and Capstones
No abstract provided.
The Customer Insight Journey Of Amazing Grace,
2014
Singapore Management University
The Customer Insight Journey Of Amazing Grace, Pradeep Pant
Asian Management Insights
How do you put consumercentric marketing into action? Make it personal!
Passion Isn't Always A Good Thing: Examining Entrepreneurs' Network Centrality And Financial Performance With A Dualistic Model Of Passion,
2014
University of Richmond
Passion Isn't Always A Good Thing: Examining Entrepreneurs' Network Centrality And Financial Performance With A Dualistic Model Of Passion, Violet Ho, Jeffrey Pollack
Management Faculty Publications
We propose a conceptual model that links entrepreneurs' passion, network centrality, and financial performance, and test this model with small business managers in formal business networking groups. Drawing on the dualistic model of passion, we explore the relationships that harmonious and obsessive passion have with financial performance, mediated by network centrality. Results indicate that harmoniously passionate entrepreneurs had higher out‐degree centrality in their networking group (i.e., they were more inclined to seek out members to discuss work issues), which increased the income they received from peer referrals and, ultimately, business income. Obsessively passionate entrepreneurs had lower in‐degree centrality (i.e., they …
From Startup To Success: An Entrepreneurial Case Study,
2014
East Tennessee State University
From Startup To Success: An Entrepreneurial Case Study, Katherine D. Sellers
Undergraduate Honors Theses
This research is a case study based on an entrepreneurship located in Henderson, Kentucky called HorseFeathers Gifts. HorseFeathers Gifts supplies handmade, vintage-inspired jewelry and accessories to customers all over the world. The case study documents the path taken by HorseFeathers Gifts’ owners, showing exactly how the entrepreneurship reached the successful position that it currently holds. Based on the case studies available and a review of the literature, it is apparent that no other case studies like this one exist. Information for this case was gathered by interviewing both owners of HorseFeathers Gifts. The interviews helped me to learn about the …
The Affordable Care Act’S Effects On Small Businesses,
2014
College of Saint Benedict/Saint John's University
The Affordable Care Act’S Effects On Small Businesses, Alyssa K. Mason
Celebrating Scholarship & Creativity Day (2011-2017)
No abstract provided.
A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart,
2014
Tuskegee University
A Transformative Partnership Between Socially And Historically Disadvantaged Farmers, 1890 Land Grant Institutions, And Walmart, Walter A. Hill, Raymon Shange, Miles Robinson, Tasha M. Hargrove
Professional Agricultural Workers Journal
Ensuring a sustainable future for socially and historically disadvantaged farmers (SHDFs) remains a central mission of many 1890 land grant universities. As major corporations adopt socially responsible and sustainable policies they are exploring new partnerships, including those with the aforementioned farmers and institutions. This article explores the opportunity presented by the partnership between Tuskegee University and Walmart during 2011, 2012, and 2013 that focused on assisting SHDFs to work together to expand their produce marketing opportunities to include large commercial retailers. This article provides perspective for the articles that follow in this issue of the Professional Agricultural Workers Journal (PAWJ). …
A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program,
2014
Tuskegee University
A Case Study Analysis Of A Regional Food System: The Sustainable Agriculture Consortium For Historically Disadvantaged Farmers Program, Tasha M. Hargrove, Walter A. Hill, John Brown, Miles Robinson, Iris Cole-Crosby, Elizabeth Myles, Billy Lawton, Karla Martin
Professional Agricultural Workers Journal
The Sustainable Agriculture Consortium for Historically Disadvantaged Farmers Program (SACH) was designed to carry out an experiment by five 1890 Land-Grant Universities in partnership with five farmer based cooperatives in five states to assess marketing fruits and vegetables to Walmart from a regional perspective. Using the Consortium as a case study, this study assessed the Consortium within the framework of implementation evaluation; data were collected using semi-structured interviews and document analysis. The study answered questions such as, what did the Consortium do, and what were some of the accomplishments of the Consortium? The farmers were able to: negotiate price points; …
Small Farmers Agricultural Cooperative Launched,
2014
Tuskegee University
Small Farmers Agricultural Cooperative Launched, Miles Robinson, John Brown, Alice Paris, Walter A. Hill, Tasha M. Hargrove, Barrett Vaughan, Raymon Shange, Al Hooks, Demetrius Hooks, Thomas Turner, Bobby England, Audrey Zeigler
Professional Agricultural Workers Journal
The Walmart Initiative was designed to provide technical support to train at least 200 farmers on best practices in marketing produce to larger companies and corporations like Walmart. This support was provided through specialized training, workshops, informational group meetings, and overall awareness of market opportunities. The specialized training included Food Safety Standards and Food Safety Certification requirements, effective production techniques, harvesting, grading, packaging, refrigeration/cold chain requirements, transportation, fiscal responsibility, financial management, record-keeping, and insurance and product liability. As part of a five state initiative, Tuskegee University identified and assisted in the formation of the Small Farmers Agricultural Cooperative comprised of …
Massachusetts Small Business Development Center Network: Boston Regional Office And Minority Business Center,
2014
Massachusetts Small Business Development Center Network, Boston Regional Office & Minority Business Center
Massachusetts Small Business Development Center Network: Boston Regional Office And Minority Business Center, Massachusetts Small Business Development Center Network, Boston Regional Office & Minority Business Center
Office of Community Partnerships Posters
Hosted by the College of Management, we are part of a statewide business assistance program providing FREE one-on-one counsel to entrepreneurs, seeking help with business growth, financing, loan assistance, strategic marketing and operational analysis. Our services are available to the public and members of the University of Massachusetts Boston community, including students, faculty, and staff. We also offer workshops on a variety of topics targeted to the needs of small business.
