Entrepreneurial and Small Business Operations Commons^™

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."

Acupuncturists As Entrepreneurs: Experiences Of New Professionals Founding Private Practices, Susan Sloan

Doctor of Management

The entrepreneurship aspects of private professional practice has been largely overlooked in both the literature and most graduate school professional programs, including acupuncture and oriental medicine (AOM). Because selfemployment in a private practice is the path for the majority of acupuncturists at the present time, they must exhibit entrepreneurial behaviors, and they receive little support from the profession. This research explored 12 new professionals’ experiences founding their private practices in depth using narrative methodology in order to gain insights to guide future research and interventions. Analysis focused on cognition/perception (C), social capital (S) and entrepreneurial learning (L) process aspects in …

Becoming An Online Business Owner, Singapore Management University

Perspectives@SMU

Here are four ways to start an online business as quickly as over the weekend

Entrepreneurship As A Sign Of Common Grace, Bruce D. Baker

SPU Works

Entrepreneurship benefits society in many ways. It delivers obvious and tangible economic blessings. The spiritual blessings of entrepreneurship are harder to see, and yet these are essential in order to arrive at a more complete understanding of the role entrepreneurship plays within a virtuous society. This paper considers common grace as a helpful lens through which to view the spiritual reality of entrepreneurship and to discern the intangible contributions it provides to economic shalom. Viewed from the perspective of common grace, we can see that entrepreneurship bears witness to the beauty, creativity, power and the responsibility bestowed upon God’s image …

The Power Of Point Of Sale Improving Growth, Profit, And Customer Service In A Retail Business, Matthew Cote

Honors Projects in Marketing

For many small businesses, creating a captivating retail experience is the key to success, and finding the right technologies to enable that experience is crucial for sustaining a competitive advantage. This project is a case study designed to evaluate and select a Point of Sale (POS) system and Inventory Management (IM) system for a small business based upon its specific industry needs. The project creates a three step framework leading up to the real world implementation of these systems and uses the Rhode Island based company - Wildwood Inc. - as the subject of the study. Wildwood Inc. is a …

Core Conversations For The Greater Good: An Exploration Of Intrapersonal Communication As A Self-Leadership Strategy In Social Entrepreneurs, William L. Cowen Iv

All Theses And Dissertations

Social entrepreneurs actively create and apply business and communication strategies to support societal causes. They face many leadership and logistics challenges including the need to balance simultaneously mission advocacy and enterprise administration. This qualitative, phenomenological study examines how social entrepreneurs experience intrapersonal communication, conversations within oneself, as a self-leadership strategy that impacts mission and constituents. Within the vast intrapersonal communication field, this study specifically explored the concepts of self-talk, inner voice and inner dialogue, as well as imagined interactions, where conversations are rehearsed or replayed for perceived strategic advantage. The literature examined showed intrapersonal communication, self-leadership and social entrepreneurship all …

Do Payment Types Affect Consumer Preferences?, Arvind Agrawal

Marketing & Entrepreneurship Faculty Proceedings & Presentations

Through a survey-based experimental study, we assess the influence of payment type (credit and debit cards) on consumer purchase intentions. We find that consumer use of credit cards stimulates intention to purchase whereas the use of debit cards lessens consumer intention to purchase. We test the influence of payment type on consumer intention across three purchase situations – buy a TV (control condition), buy a TV plus accessories (buy more condition), and buy a more expensive TV (upgrade to better quality condition). Consumers using credit cards demonstrate positive purchase intentions when faced with a decision to “buy more” and when …

Dental Practice Success Vol. 2 No. 1, American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.

Three Essays On Institutions, Entrepreneurship, And Development, Adam Smith

Theses and Dissertations in Business Administration

Each of the three essays contained in this dissertation examine the relationship between institutions and entrepreneurship. The underlying theory that institutions shape entrepreneurs' outcomes is well established. However, the ways in which they do so turn out to be quite nuanced and show marked dissimilarities where low income individuals are involved in the entrepreneurship process. Each essay seeks to understand and identify what contexts individuals are more likely to participate in meaningful, development-oriented entrepreneurship. In essays I and III, the focus is on individuals at the bottom of the economic spectrum.

Essay I links opportunity entrepreneurship to the presence of …

2015 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Social Structure, Reasonable Gain, And Entrepreneurship In Africa, Gerard George, Reddi Kotha, Priti Parikh, Tufool Alnuaimi, Abubakr S. Bahaj

Research Collection Lee Kong Chian School Of Business

In the context of desperate poverty, characterized by households at subsistence level that experience economic loss and social fracture, explanations for why individuals undertake entry into entrepreneurship are limited. We find that individuals rely on their social relationships to enable entrepreneurial activities that have the potential to create a reasonable income gain. In a sample of 1,049 households in rural Kenya, we test whether the disintegration of social structure attenuates entrepreneurial behavior. When coupled with factors such as income loss, gender of the household head, and access to communal resources, social structure plays a pivotal role in entrepreneurial action. We …

Influence Of Business Information Use On Sales Performance Of Smes In Lagos State, Adebowale Ojo, Sydney Akinsunmi, Oluwatimilehin Olayonu

Library Philosophy and Practice (e-journal)

Small and Medium Scale Enterprises (SMEs) are crucial drivers of every nation’s economy. However, reports suggest SMEs in Nigeria have not performed creditably well in terms of sales. Hence, they are yet to contribute to a large extent to the economic growth and development of the country. Considering that business information is an indispensable resource in overall business performance, one is forced to question the availability and utilisation of business information by SME owners. This study examines the influence of business information use on the sales performance of SMEs in the information technology sector in Lagos State. Employing a survey …

Ciputra Tjipoetra [Indonesia, Chairman Of Ciputra Business Group], Ciputra Tjipoetra

Digital Narratives of Asia

Ciputra is the Founder and Chairman of Ciputra Business Group, an Indonesian property conglomerate. He tells DNA how he worked and navigated his way through Indonesia's political and business scene to build his business empire and shares his thoughts on entrepreneurship and leadership.

Students Hone Creativity In [Nebraska] Innovation Studio Course, Troy Fedderson

Nebraska Innovation Studio

Students hone creativity in Nebraska Innovation Studio course.

This is the true story of twenty-three University of Nebraska-Lincoln (UNL) students from various academic backgrounds, picked to work together and learn about new technologies; to find out what happens when people start tinkering and begin to develop bigger ideas.

This is "Making for Innovation," a unique, first-time UNL course offered in the new Nebraska Innovation Studio at Nebraska Innovation Campus.

The class, which is worth three credit hours and meets for lectures on Tuesdays and lab projects on Thursdays, is taught by Shane Farritor, Professor of Mechanical and Materials Engineering, and …

It Takes A Community: On-Time Graduation For At-Risk Youth, Sheila L. Gray, Danielle A. Craig

National Youth Advocacy & Resilience Conference

Cultivating Youth is an at-risk student community agency and organization collaboration that provides opportunities to 1) attend leadership training and college level classes, 2) retrieve and receive duel credits to achieve graduation, and 3) directly apply learned life-skills and workforce preparation to applied experiences while building self- esteem.

It is a full circle approach to improve quality of life.

Facebook: The Power Of Leverage, Singapore Management University

Perspectives@SMU

Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.

The Tech Start-Up And The Serial Entrepreneur, Singapore Management University

Perspectives@SMU

Focus on your goals to succeed, and herding many little startups will not lead to one eventual big success

Development Of A Framework To Facilitate A Collaborative Peer Learning 2:1 Model Of Practice Placement Education, Ann-Marie Lynam, Clare Corish, Deirdre Connolly

Level 3

Aim: The educational approach towards practice placement education in health-related disciplines has changed in recent years. The use of collaborative or peer learning models has increased, associated with positive effects on desired outcomes such as learning, competence and reflective practice. At present, there is little published literature on the implementation or use of such models in dietetics practice placement education. The aim of this study was to conduct a pilot study of a collaborative peer learning 2 students to 1 educator (2:1 model). Methods: Experienced practice placement educators from four clinical sites in the discipline of dietetics in the Republic …

An Investigation Into The Tacit Knowledge Transfer Process In An Open Plan Office Environment, Caroline Bernie

Level 3

The research described in this article aimed to investigate the link between the internal organisational layout and its impact on the tacit knowledge transfer process in an open plan administrative working environment. In recent years academic literature in the area of Knowledge Management has concentrated on the management of knowledge within the organisation with particular focus placed upon management systems and the introduction of knowledge measurement tools.

Aligning Aims In Innovation Management: A Participatory Approach To Defining Mission And Vision Statements, Colm O’Kane, Pearl M. O'Rourke

Level 3

The problem of ensuring management and employees have clearly defined goals to work towards is one which has engaged management practitioners for some time. It is a challenge which engages organisations across industry sectors and business types (Prahalad 1999; O’Gorman 1999). This article describes the development of a framework for the identification of guiding goals for organisations using the principles of participatory design. The framework described involves internal and external stakeholders in the development of mission and vision statements. A pilot study using the initial stages of this framework was implemented with academic staff of an undergraduate academic programme in …