E-Commerce Commons^™

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

The Impact Of Analytics Utilization On Team Performance: Comparisons Within And Across The U.S. Professional Sports Leagues, Lee A. Freeman

Journal of International Technology and Information Management

Business analytics, defined as the use of data to make better, more relevant, evidence-based business decisions, has received a great deal of attention in practitioner circles. Organizations have adopted business analytics in an effort to improve revenue, product placement, and customer satisfaction. Professional sports teams are no different. While analytics has been used for over 30 years, the use of analytics by professional sports teams is a relatively new concept. However, it is unclear whether the teams that have adopted analytics are seeing any results. If not, then perhaps analytics is not the right solution. Analyses across the four, major …

A Data-Centric Analysis On Stem Majoring And Success: Attitude And Readiness, Xin James He, Myron Sheu, Jie Tao

Journal of International Technology and Information Management

This research studies attitude and readiness of STEM majoring and success with

the data from a survey with a total of 501 viable responses, with respect to STEM

(science, technology, engineering, and mathematics) related majors that are

essential and fundamental to skills relevant to big data business analytics.

Recruiting and keeping students in STEM areas have attracted a large body of

attention in pedagogical studies. An effective way of achieving such a goal is to

show them how rewarding and self-fulfilling STEM careers can be toward

perspective students. One example of the abundance of STEM careers is the rapid

growth …

An Exploration Of Mobile Device Security Artifacts At Institutions Of Higher Education, Amita Goyal Chin, Diania Mcrae, Beth H. Jones, Mark A. Harris

Journal of International Technology and Information Management

The explosive growth and rapid proliferation of smartphones and other mobile

devices that access data over communication networks has necessitated advocating

and implementing security constraints for the purpose of abetting safe computing.

Remote data access using mobile devices is particularly popular among students at

institutions of higher education. To ensure safe harbor for constituents, it is

imperative for colleges and universities to establish, disseminate, and enforce

mobile device security artifacts, where artifacts is defined as policies, procedures,

guidelines or other documented or undocumented protocols. The purpose of this

study is to explore the existence of, specific content of, and the …

Motivations For Social Network Site (Sns) Gaming: A Uses And Gratification & Flow Perspective, Brinda Sampat, Bala Krishnamoorthy

Journal of International Technology and Information Management

The penetration of the internet, smart-phones and tablets has witnessed tremendous increase in the number of people playing online games in the past few years. Social networking site (SNS) games are a subset of digital games. They are platform based, multiplayer and reveal the real identity of the player. These games are hosted on social networks such as Facebook, where in people play with many other players online. The risks associated with social network gaming are addiction, theft, fraud, loneliness, anxiety, aggression, poor academic performance, cognition distortion etc. This study aims to understand the user motivations to continue to play …

Prediction And Recommendations On The It Leaners' Learning Path As A Collective Intelligence Using A Data Mining Technique, Seong-Yong Hong, Juyun Cho, Yonghyun Hwang

Journal of International Technology and Information Management

With the recent advances in computer technology along with pervasive internet accesses, data analytics is getting more attention than ever before. In addition, research areas on data analysis are diverging and integrating lots of different fields such as a business and social sector. Especially, recent researches focus on the data analysis for a better intelligent decision making and prediction system. This paper analyzes data collected from current IT learners who have already studied various IT subjects to find the IT learners’ learning patterns. The most popular learning patterns are identified through an association rule data mining using an arules package …

Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes

WCBT Faculty Publications

Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.

Newsvendor Models With Monte Carlo Sampling, Ijeoma W. Ekwegh

Electronic Theses and Dissertations

Newsvendor Models with Monte Carlo Sampling by Ijeoma Winifred Ekwegh The newsvendor model is used in solving inventory problems in which demand is random. In this thesis, we will focus on a method of using Monte Carlo sampling to estimate the order quantity that will either maximizes revenue or minimizes cost given that demand is uncertain. Given data, the Monte Carlo approach will be used in sampling data over scenarios and also estimating the probability density function. A bootstrapping process yields an empirical distribution for the order quantity that will maximize the expected profit. Finally, this method will be used …

Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang

Markets, Globalization & Development Review

Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to …

Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown

Journal of International Technology and Information Management

Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …

Towards A Taxonomy Of Challenges In An Integrated It Governance Framework Implementation, Mathew Nicho, Suadad Muamaar

Journal of International Technology and Information Management

The rapid adoption of IT governance (ITG) frameworks in organizations worldwide, along with the subsequent need to select and integrate overlapping ITG frameworks has presented practitioners with challenges in choice and integration of frameworks. In this respect, the purpose of this study was to explore the ITG frameworks integration (ITGFI) challenges faced by organizations worldwide; develop and test a theory-based integrated ITG challenges (IIC) taxonomy model created from extant literature; and validate and compare these with those empirically extracted from three case studies in the United Arab Emirates (UAE). The results present the audience with a taxonomy of a prioritized …

Comparative Empirical Analysis On Computer Software Piracy Behaviors Between China And The United States: An Exploratory Study, Xiang Fang, Sooun Lee

Journal of International Technology and Information Management

Using the data collected from several universities in China and the United States, which have drastically different piracy rates, economic development stages, income levels, and national cultures, this study aims to identify which demographic factors affect software piracy significantly. Totally, the dataset includes 600 valid responses. Multivariate data analysis, supported by Multivariate Analysis of Variance and Turkey’s test, reveals that among various factors, country difference and gender most significantly influence software piracy. In addition, this study offers recommendations on how to curb software piracy effectively.

Facebook Use Among African American And Hispanic Students: An Exploratory Investigation Of Perceived Academic Impact, Sathasivam Mathiyalakan, Sharon D. White, Jorge O. Brusa

Journal of International Technology and Information Management

Facebook is one of the world’s leading social networking sites. It is pervasive in students’ lives and can impact their academic careers in a variety of ways. However, little research exists evaluating the use of Facebook in minority academic settings. An early step in this direction is to gain an understanding of how different student demographic groups use Facebook. An interest in further assessment of Facebook’s role in diverse segments of academia motivates the collection and analysis of Facebook-related data from minority serving institutions such as Historically Black Colleges or Universities (HBCUs) and Hispanic Serving Institutions (HSIs). This study presents …

An Empirical Investigation On Ceo Turnover In It Firms And Firm Performance, Peiqin Zhang, David Wierschem, Francis A. Mendez Mediavilla, Keejae P. Hong

Journal of International Technology and Information Management

Drawn upon upper echelon theory and organizational theory, this research proposes to examine the impact of CEO turnover in IT firms on firm performance in terms of both sustainable accounting performance and market performance. We find that CEO turnover is a significant determinant of firm performance, especially in IT firms. This paper contributes to the IS literature by investigating the CEO turnover impact in IT firms compared to other industries. This study also has practical implications by providing the guideline for IT firms on the CEO turnover policy. Such firms should place additional emphasis on their succession planning efforts.

Privacy And The Information Age: A Longitudinal View, Charles E. Downing

Journal of International Technology and Information Management

As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …

The Art Of Online Shopping, Singapore Management University

Perspectives@SMU

Creating an online shopping store with high sales turnover requires the right mix and number of products, as well as communication and navigation tools

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …