Mobile Banking Adoption By Senior Citizens In Australia, Madugoda Gunaratnege Senali

ECU Posters

Mobile banking is technological innovation provided by banks to its customers to do their banking activities such as, viewing account balances, paying bills, transfer of funds and checking new offers and products through their smart phones by using mobile banking application. Though mobile banking has raised high expectations in research and practice, it neither experienced broad adoption nor allows it banks to realize additional earnings yet. This research aims to investigate the factors affecting the mobile banking adoption by senior citizens in Australia by using technology acceptance models. It's important to improve the mobile banking amongst senior Australians to enhance …

Cloud Computing Technology: Leveraging The Power Of The Internet To Improve Business Performance, Mohsen Attaran

Journal of International Technology and Information Management

In recent years, Cloud Computing Technology (CCT) has emerged as a meaningful technology that could contribute to operational efficiency of an IT platform by providing infrastructure and software solutions for the whole IT needs of an enterprise via Internet. The cloud has revolutionized IT infrastructure. It is predicted that 2017 will mark the rapid proliferation of enterprises transitioning to the cloud-based computing technology. The utilization of this innovative technology makes collaboration easier among companies and has the potential to create financial and operational benefits. This study discusses potential strategic benefits of this technology, highlights its evolving technologies and trends and …

Cyber Security, Threat Intelligence: Defending The Digital Platform, Emmnauel U. Opara Dr, Mohammed T. Hussein Dr

Journal of International Technology and Information Management

Network breaches are happening at a phenomenal scale. The unabated exponential level is forcing enterprise systems to scramble for solutions since the world is so interconnected and digitized and the internet knows no boundaries. Due to big data explosion, the platform for attackers to work continues to grow. Most breached entities are not aware that they have been compromised for weeks but finds out after an external audit or a third party notifies the organizations. Since most networks will be breached at some point, it is proper to note that legacy platforms will no longer stand a chance to defend …

How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman

Journal of International Technology and Information Management

There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today’s highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It …

Developments In The Law Affecting Electronic Payments And Financial Services, Sarah Jane Hughes, Stephen T. Middlebrook, Tom Kierner

Articles by Maurer Faculty

No abstract provided.

The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota

Marketing Faculty Publications

The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …

Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek

International Journal of Applied Management and Technology

Small businesses are vital to the health of the U.S. economy, as they account for approximately 50% of all jobs and 99% of all firms. Historically, there has been a problem with small businesses being able to sustain their operations beyond 10 years. According to the U.S. Small Business Administration, when averaged across all industries, approximately 75% of new businesses failed within the first 5 years. The purpose of this multiple case study was to explore the business strategies some small business owners use to sustain their company beyond 10 years of operation. Data were gathered through semistructured interviews and …

The Factors Impacting Customers’ Intention To Use Of An Online Grocery Retail Store, Mitra Maboud

ECU Posters

In an effort to increase sales, most major retail companies seek to recruit and reward loyal customers for regular frequent purchases. Companies inspire and reward their loyal customers to enhance repeat purchase and sales opportunities. There are a number of factors influencing the customers’ mindset in choosing a specific grocery store, such as loyalty, word of mouth, risks, brand image and brand value. Further analyses of these factors will assist company’s customer relationships and marketing strategy development and implementation.

The benefit of developing loyalty among customers is to increase repeat purchase behaviour (Das, 2014; Jarvis & Wilcox, 1977). Customers’ satisfaction …

They All Seem Good, But Which One Fits Me? Reducing Fit Uncertainty For Digital Entertainment Goods, Ai Phuong Hoang

Research Collection School Of Computing and Information Systems

Faster Internet connections and advanced streaming technologies have boosted the consumption of digital entertainment content. Nonetheless, many content providers are still struggling to differentiate their services and sell their offerings in the market, due to the large number of options available and customers’ uncertainty about the specific attributes of individual information goods. The providers employ different strategies to communicate information on the quality and fit of their products. In this research, I examine the effectiveness of sampling-based seller strategy on the marketing of digital entertainment goods. Using a large dataset on series drama on-demand, I show that content sampling plays …

The Role Of The Quality Of A Website In Consumer Perception, Hibah Khalil

UNF Graduate Theses and Dissertations

The wide spread of the Internet has allowed businesses to present information, sell products, and provide relevant services through websites. Many researchers argue that websites are an imperative channel for communication and online shopping. However, businesses struggle to retain customers due to low switching cost and lack of face-to-face communication. Customers who do not appreciate the user interface and information presented in the website may choose a competitor’s site to achieve their goals. Therefore, e-loyalty, which is about attracting and retaining customers in an online environment, is crucial to remaining a successful business.

In the context of e-loyalty, the website …

The Impact Of Social Presence And User Experience On Gender Sensitive E-Tail Websites, Dishi Shrivastava

UNF Graduate Theses and Dissertations

Internet has come afar, from connecting computers to connecting people. Since its early days, the use of Internet has evolved tremendously. People use the Internet today in a variety of different ways, including communicating with friends, family, co-workers and performing activities like paying bills and shopping. With the increase in electronic retailing (e-Tailing), attracting and retaining customers has become the most important part of running a successful business. However, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-to face interactions. Thus, understanding how to …

Fraud Detections For Online Businesses: A Perspective From Blockchain Technology, Yuanfeng Cai, Dan Zhu

Publications and Research

Background: The reputation system has been designed as an effective mechanism to reduce risks associated with online shopping for customers. However, it is vulnerable to rating fraud. Some raters may inject unfairly high or low ratings to the system so as to promote their own products or demote their competitors.

Method: This study explores the rating fraud by differentiating the subjective fraud from objective fraud. Then it discusses the effectiveness of blockchain technology in objective fraud and its limitation in subjective fraud, especially the rating fraud. Lastly, it systematically analyzes the robustness of blockchain-based reputation systems in each type of …

Spot(Ify) On: Streaming Music And Revenue, Singapore Management University

Perspectives@SMU

The Swedish music service is accumulating technical know-how and gaining customers at the forefront of the streaming revolution

Private Lawmaking In Commercial Cyberspace, Eliza Mik

Research Collection Yong Pung How School Of Law

No discussion of “Law and Technology” would be complete without at least one essay centred on the Internet. While the Internet no longer captures our imagination with the same force as it did 20 years ago, we cannot assume that it no longer creates (or perpetuates?) multiple legal problems. When we talk about the Internet we must, however, refrain from the popular “Internet metanarrative” that often leads to superficial arguments and unhelpful generalisations.1 We must always remain aware of the multiplicity of the Internet’s technical applications and the wide range of legal contexts in which the term gains significance. Discussing …

Jitim Volume 25 Issue 3 - Front Page

Journal of International Technology and Information Management

JITIM volume 25, issue 3

Aspect-Based Helpfulness Prediction For Online Product Reviews, Yinfei Yang, Cen Chen, Forrest Sheng Bao

Research Collection School Of Computing and Information Systems

Product reviews greatly influence purchase decisions in online shopping. A common burden of online shopping is that consumers have to search for the right answers through massive reviews, especially on popular products. Hence, estimating and predicting the helpfulness of reviews become important tasks to directly improve shopping experience. In this paper, we propose a new approach to helpfulness prediction by leveraging aspect analysis of reviews. Our hypothesis is that a helpful review will cover many aspects of a product at different emphasis levels. The first step to tackle this problem is to extract proper aspects. Because related products share common …

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur S. Desai, Lucy Ojode

Southwestern Business Administration Teaching Conference

In this paper we explore the use of social media on the content delivery aspects of instruction and potential impacts on student learning. It is our conjecture that impacts of social media use might depend on factors such as the interface of particular medium and learning style, teaching style and instructor skill, and the demographics of students and their instructors. We propose a framework that links instructor to students through social media. That is, social media becomes a channel though which learning occurs. Classifying multimedia technology as tools and social media as interactive Web 2.0 Internet-based applications, we employ …

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Z. Vasquez-Parraga

Atlantic Marketing Journal

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs. The results show that Apple users are more satisfied with their needs being fulfilled by Apple products than Samsung users getting satisfied with Samsung products. Moreover, Apple users emphasize the emotional value of …

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have used default options …