E-Commerce Commons^™

Transnational Sharing Economies & Neoliberal Urbanism: Airbnb In The City-Region Of Tangier, Jack Spector-Bishop

Independent Study Project (ISP) Collection

Since the early 1980s, Morocco’s strategies of urban governance have been decidedly neoliberal, focusing on entrepreneurialism, market liberalization, and privatization in order to make Moroccan cities more competitive in a global capitalist market (Bogaert 2010; Kanai & Kutz 2011). Within this context of neoliberal urban restructuring, I examine the case of Airbnb in the rapidly globalising city-region of Tangier. Airbnb is an online “sharing economy” platform which allows property owners to rent out living spaces to short-term travellers, usually tourists. In the Moroccan urban context, Airbnb is part of a broader trend of entrepreneurial development, influx of international capital into …

The International Penetration Of Ibusiness Firms: Network Effects, Liabilities Of Outsidership And Country Clout, Liang Chen, Noman Shaheer, Jingtao Yi, Sali Li

Research Collection Lee Kong Chian School Of Business

The burgeoning of ibusiness firms in the modern digital economy challenges the received internationalization theory. Given that ibusinesses such as social networking sites create value by providing a digital platform for users to interact with one another, we employ a user-network perspective and externalization logic, suggesting that ibusinesses' internationalization process depends critically on users' collective interactions, instead of being solely driven by firms' market commitments, as noted by the Uppsala model. However, ibusinesses may suffer from liabilities of outsidership due to the boundedness of international network effects. Drawing on social network theory, we demonstrate that such liabilities can be mitigated …

Do Mobile Banner Ads Increase Sales? Yes, In The Offline Channel, Ernst C. Osinga, Menno Zevenbergen, Mark W. G. Van Zuijlen

Research Collection Lee Kong Chian School Of Business

Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference …

Gamification Of Enterprise Systems, Fiona Fui-Hoon Nah, Brenda Eschenbrenner, Craig C. Claybaugh, Perry B. Koob

Business and Information Technology Faculty Research & Creative Works

Enterprise systems have become an integral part of an organization's operations. However, they also pose many challenges to organizations from the perspective of implementation, user training, as well as use and acceptance. Without effective usage, enterprise systems may not be able to provide the strategic or competitive advantages that organizations desire. Therefore, organizations may consider gamification to enhance training, acceptance, and usage. We discuss the various ways in which enterprise system challenges can be addressed through the lens of gamification and present a framework for gamification of enterprise systems. The framework is comprised of basic principles and key design elements …

An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof

Atlantic Marketing Association Proceedings

No abstract provided.

Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn

Atlantic Marketing Association Proceedings

No abstract provided.

Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen

Faculty & Staff Scholarship

This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two unique characteristics of free products (reciprocity motivation and diminished adoption risk) and considers their implications for WOM sharing. Results of a retrospective survey, two controlled experiments, and an analysis of more than 5,000 mobile apps at Google Play and Apple’s App Store reveal that consumers are generally more likely to share their opinions of free products than paid products, because of feelings of reciprocity toward the producer. However, this …

Reliability Of Clustering In Forecasting Stock Prices Of Companies Traded On The Stock Exchanges, Shristi Dhakal

Merge

Whether stock prices can be accurately forecasted or not is usually associated with whether markets are efficient or not. The idea of market efficiency suggested by the Efficient Market Hypothesis has been debated among financial professionals for a long time, especially due to the occurrence of financial bubbles in the past. Some argue that stock prices prediction is no different than the results of “a series of tosses of a coin, rolls of a die, or spins of a roulette wheel,” while others argue that stock prices are affected by past patterns, which can be used to forecast future prices …

Tech Entrepreneurship: An Experiential Journey, Punit Arora

Open Educational Resources

This course uses Lean Launchpad for creating entrepreneurial ventures that start small but can be scaled up fairly quickly. You should you take this class only IF you are interested in creating such ventures. This course provides real world, hands-on learning on what it’s like to actually start a high-tech company. This class is not about how to write a business plan. It’s not an exercise on how smart you arein a classroom, or how well you use the research library to size markets. This is a practical class – essentially a lab, not a theory or “book” …

Property, Agency, And The Blockchain: New Technology, And Longstanding Legal Paradigms, Sarah Jane Hughes

Articles by Maurer Faculty

This article, presented first as the keynote address at the February 2019 Symposium “The Emerging Blockchain and the Law” at Wayne State, explores the need for repetitive considerations of how blockchain technology affects our traditional concepts of property and agency. The article concludes that well-tested norms of property and agency may matter more, not less, when new technologies such as blockchain are used.

Conceptualizing The Regulation Of Virtual Currencies And Providers: Friction Points In State And Federal Approaches To Regulating Providers Of Payments Execution And Custody Services And Products In The United States, Sarah Jane Hughes

Articles by Maurer Faculty

This essay evaluates the state of regulation by the United States government and State legislatures of participants in emerging virtual-currency businesses. It points to friction points as both the federal government and the States experiment with their own regulatory authority over virtual-currency businesses and provides a taxonomy of differing approaches to regulating such businesses. The essay takes the position that the States need to act in the near term if they wish to maintain their longstanding role as regulators of non-depository providers of financial products and services--or they risk being preempted by Congress or federal regulatory actions. This essay also …

Adoption Of Self-Service Technologies Among Banking Customers: A Revisit, Irbha Magotra, Jyoti Sharma, Supran Kumar Sharma

International Journal of Applied Management and Technology

The introduction of self-service technologies (SSTs) in the banking industry has been emerging as one of the significant business drivers that facilitate customers in operating their bank accounts. Considering this, the present study has made an attempt to pierce the existing literature with reference to the adoption of SSTs among banking customers. Particularly, the intent of the present article is to explore various personal (e.g., optimism, socioeconomic characteristics) and technology characteristics (e.g., perceived usefulness, perceived ease of use) that affect the acceptance of SSTs among the banking customers. Based on a review of the literature, a conceptual model for SST …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

Conceptualizing The Regulation Of Virtual Currencies And Providers: Friction Points In State And Federal Approaches To Regulating Providers Of Payments Execution And Custody Services And Products In The United States, Sarah J. Hughes

Cleveland State Law Review

This essay evaluates the state of regulation by the United States government and State legislatures of participants in emerging virtual-currency businesses. It points to friction points as both the federal government and the States experiment with their own regulatory authority over virtual-currency businesses and provides a taxonomy of differing approaches to regulating such businesses. The essay takes the position that the States need to act in the near term if they wish to maintain their longstanding role as regulators of non-depository providers of financial products and services—or they risk being preempted by Congress or federal regulatory actions. This essay also …

Evaluating A Unified Intellectual Property System Of Internet Service Providers In The Electronic Commerce Law -- A Comparative Research Between China And The U.S., Yifan Huang

Maurer Theses and Dissertations

As the Electronic Commerce Law went into effective in Jan. 1st, 2019, not only did China establish a unified IP protection system of ISPs, but also set up a blueprint for a comprehensive mechanism of ISPs for the future improvement. The question is whether this new law can effectively prevent the serious IP infringement issues of ISPs and therefore successfully improve the IP protection in China. To answerer this question, the dissertation analyzes the development of the mechanism of ISPs in copyright and trademark regimes before the Electronic Commerce Law, and seeks to demonstrate the impact of the Electronic Commerce …

M-Pesa’S Failure In India: Why Couldn’T Vodafone Replicate Its Kenyan Success? An International Marketing Case Study (Addendum By Former And Current Executives At The Vodafone Group), Jackson Lott, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Vodafone’s mobile wallet service, M-Pesa, was originally created in 2007 for Kenya and was extremely successful in providing millions with access to mobile-based financial services. Essentially, a mobile wallet service enables payments via digital money in the form of mobile airtime. According to industry estimates, the global mobile money market is expected to reach USD 112.3 billion in 2021, with a compounded annual growth rate of 39.6% since 2016. Vodafone launched M-Pesa in India in 2013, but by mid-2019 it had announced its plans to merge its mobile wallet business with an associate company or a third party. Clearly, Vodafone …

Evaluation Of The Cryptocurrency Adoption Decision Using Hierarchical Decision Modeling (Hdm), Saeed Alzahrani, Tugrul Daim

Engineering and Technology Management Faculty Publications and Presentations

In the recent years, there has been a massive attention toward cryptocurrency. The development of the blockchain technology has enabled the cryptocurrency to invade the financial industry by providing, to some extent, an alternative banking system with extra benefits such as lower cost of transaction, faster transaction processing, and higher level of privacy. Bitcoin is the first completely decentralized digital currency to exist in the cryptocurrency market. People have adopted cryptocurrency for several reasons. This adoption is a purchasing decision where the users make the adoption decision based on set of factors that matter to them. This paper aims at …

Soft Skills Needed For The 21st-Century Workforce, Susan A. Dean, Julia I. East

International Journal of Applied Management and Technology

Technical skills are no longer enough for workers to compete in this highly competitive global work environment. Soft skills are of paramount importance. A multiple-case-study design through the lens of emotional intelligence formed the basis of the research study. The focus of the research was identification of the successful soft skills training strategies in the logistics industry. Three logistics organization leaders in the counties of Burlington, Middlesex, and Somerset, New Jersey, were participants in the study. Data were collected through semistructured interviews and the review of company documents Four themes emerged through data analysis of converging multiple data sources: (a) …

Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research Approach, Kisito Futonge Nzembayie, Anthony Paul Buckley, Thomas M. Cooney

Articles

Knowledge production in Pure Digital Entrepreneurship (PDE) needs to reflect the non-linear nature of a journey defined by digital artifact and platform creation. Accordingly, this paper proposes and offers practical guidance on the use of Multimethod Insider Action Research (MIAR) as a suitable research design for studying the entrepreneurial journey in this context. It argues for integrating first-person Reflective Practice, second-person Collaborative Inquiry and Design Research for third-person knowledge production that balances rigour and relevance. While calls for such forms of longitudinal process inquiry have largely gone unanswered due to identified challenges, this paper uses a case narrative to illustrate …