E-Commerce Commons^™

The Apparel Industry And The Lasting Impact Of Fast Fashion, Katelyn Collison

Marketing Undergraduate Honors Theses

Personal style is how everyone expresses their individuality and personality; there is nothing inherently wrong with wanting to buy clothes to do that. The issue arrives when big corporations take advantage of this and sell products to consumers that end up hurting rather than healing. It is often forgotten how much of an impact big business has on our everyday lives; they can affect our economy, our atmosphere, or even our daily interactions. Customers are beginning to realize that there are positive and negative consequences to their purchases. On one hand, shopping is a great way to boost the economy, …

Effect Of Augmented Reality On Consumer Behavior In E-Commerce, Chibuke Uzoechina, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

AR technology has been referred to as the future of e-commerce. In this paper, we propose to investigate the effect of AR on consumer behavior in e-commerce. Based on the theory of telepresence, we generated a set of hypotheses on their relationships. An experimental study is proposed to test the hypotheses. Our findings will be of interest to e-commerce companies that are looking at incorporating AR into their e-commerce platforms.

Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill

Honors Theses

Today, every choice that is made, from where to shop to what music to listen to, has turned into a reflection of one’s political views and identity. The main purpose of this research is to explore the relationship between an individual’s political views and his or hers attitudes toward the security of personal information in the consumer realm. Two studies were conducted in the form of surveys. The first study aims to measure the consumer’s trust and risk beliefs for a company of a certain size as well as their feelings toward the dimensions of control, collection, and awareness of …

Exploring The Perception Of Sponsored Posts On Instagram, Mahek Verma

Honors Theses

Influencer marketing has grown immensely, and consumers are now frequently interacting with and making decisions based on content published by influencers on social media. This thesis explores how different types of endorsed influencer posts are perceived along with how the type of endorsed post can impact a consumer’s perception of the product and brand being endorsed. Using self-administered questionnaires, semi-structured interviews a simulated influencer content browsing experience, this research examines differences between influencer endorsements officially sponsored by a company, endorsements of products merely gifted by the company, and endorsements of products with no company involvement. Research findings identified a lack …

Changes In Consumer Market Preference And Purchase Frequency In Response To The Covid-19 Pandemic, Sean Thomas Dial

Masters Theses & Specialist Projects

Research literature throughout 2020 indicate consumer behavioral changes in response to the systemic effects of the global COVID-19 pandemic, but these studies investigate transient adaptations in consumer behaviors during the early quarantine period of the pandemic. This study intends to investigate lasting or permanent changes in consumer market preference and purchase frequency between BAM and online retail due to the effects of the pandemic. The principal investigator designed a survey for participants to estimate purchase frequencies and market preferences for apparel, electronics, groceries, and general purchases before and after the pervasive effects of the pandemic (N = 1195; n = …

Walmart Strategic Analysis, Christian Burbach

Honors Program: Senior Projects (Public)

This strategic analysis of Walmart touches on the factors that affect the business going forward. Ecommerce, PESTEL analyses, and other analyses come together in this article.

Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury

Senior Theses

Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, …

Illusional Marketing: The Use Of Storytelling, User Experience And Gamification In Business, Adnan Veysel Ertemel

Zea E-Books Collection

“This book is a must-have for marketers who need to use a composite set of tools to break through the attention economy. The book is also for the general public who might be concerned about the growing and numbing screen time that takes people away from doing other things.” — Philip Kotler on Illusional Marketing

Digital platforms know how to “hook” consumers and keep them glued to the screen. These products were developed based on psychologists’ research into the way the human brain works. These are new weapons in the marketing toolkit that will become even more effective when combined …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Program: Senior Projects (Public)

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan

Perspectives@SMU

The Covid-19 pandemic has brought about disruptions in all sectors of economy. With lockdown being implemented in most of the countries around the world, it has necessitated changes in the business models of SMEs. A glaring area of business opportunity focuses on online business. For instance, retailers who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in decreased footfall and plummeting sales in most physical stores. Therefore, having an online retail presence has become critical for businesses, as they …

Can We Classify Cashless Payment Solution Implementations At The Country Level?, Dennis Ng, Robert J. Kauffman, Paul Robert Griffin

Research Collection School Of Computing and Information Systems

This research commentary proposes a 3-D implementation classification framework to assist service providers and business leaders in understanding the kinds of contexts in which more or less successful cashless payment solutions are observed at point-of-sale (PoS) settings. Three constructs characterize the framework: the digitalization of the local implementation environment; the relative novelty of a given payment technology solution in a country at a specific point in time; and the development status of the country’s national infrastructure. The framework is motivated by a need to support cross-country research in this domain. We analyze eight country mini-cases based on an eight-facet (2 …

The Bill Of Lading On The Blockchain: An Analysis Of Its Compatibility With International Rules On Commercial Transactions, Mark L. Shope

Minnesota Journal of Law, Science & Technology

No abstract provided.

Explainable Recommendation With Comparative Constraints On Product Aspects, Trung-Hoang Le, Hady W. Lauw

Research Collection School Of Computing and Information Systems

To aid users in choice-making, explainable recommendation models seek to provide not only accurate recommendations but also accompanying explanations that help to make sense of those recommendations. Most of the previous approaches rely on evaluative explanations, assessing the quality of an individual item along some aspects of interest to the user. In this work, we are interested in comparative explanations, the less studied problem of assessing a recommended item in comparison to another reference item.

In particular, we propose to anchor reference items on the previously adopted items in a user's history. Not only do we aim at providing comparative …

The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce, Ali A. Abou Ali, Alaa A. Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The paper aims to improve understanding about the causes why customers intend to purchase online through social media networks. The study examined factors affecting purchase intention namely: country of origin effect, trust, perceived value, and influencer marketing on the willingness of buyers to purchase clothes through social commerce. A questionnaire was established for data collection, and 400 forms were collected in Lebanon, and were analyzed using SEM to examine the relationships in the conceptual framework suggested. Results designated that country of origin, trust, and perceived value were three significant precursors of customers’ purchase intention in the context of social commerce. …

Conflict Resolution In The Virtual World: The Impact Of Covid-19 On New Ways Of Doing Business, Eileen P. Petzold-Bradley

Peace and Conflict Studies Journal Conference

Overview

The world-wide-web development in the 1990s has led to the Online Dispute Resolution (ODR) movement over the last two decades. As digital and internet technology has become globally widespread, discovering new ways of using online tools for dispute resolution is becoming more prevalent. Living in a digital culture, “also known as digitality or digitalism,” has become a norm for our post-modern society. As we continue to witness in the conflict resolution field, incorporating technology into the dispute resolution processes is becoming more commonplace for practitioners.

As ODR continues to be seen ripe for innovation and as a valuable tool …

Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri

Library Philosophy and Practice (e-journal)

Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavior. Therefore, the need to find out about research trends and themes in digital marketing in SMEs is important. The objective of this paper is to classify, and identify related themes and trends in the literature that are directly related to digital marketing and SMEs over the past 10 years. …

Revman: Revenue-Aware Multi-Task Online Insurance Recommendation, Yu Li, Yi Zhang, Lu Gan, Gengwei Hong, Zimu Zhou, Qiang Li

Research Collection School Of Computing and Information Systems

Online insurance is a new type of e-commerce with exponential growth. An effective recommendation model that maximizes the total revenue of insurance products listed in multiple customized sales scenarios is crucial for the success of online insurance business. Prior recommendation models are ineffective because they fail to characterize the complex relatedness of insurance products in multiple sales scenarios and maximize the overall conversion rate rather than the total revenue. Even worse, it is impractical to collect training data online for total revenue maximization due to the business logic of online insurance. We propose RevMan, a Revenue-aware Multi-task Network for online …

The Role Of Social Networks In Delay Of University Students Academics In Pakistan, Liaquat Ali Rahoo Mr

Library Philosophy and Practice (e-journal)

The purpose of the study is to investigate the role of social network in academic delay of University students of Pakistan. The study design was the quantitative and applied descriptive. The population of the study was students of under graduate program of universities. Multistage cluster sampling techniques was used to select the respondents of the study. The size of sample was 375 participants of study. Primary data collection through questionnaire which was adopted in this study, from previous studies of Solomon and Rothblum Academic Procrastination Questionnaire (1984) and Social Networks Questionnaire developed by the authors. Data analyses for required data …

Online Shoppers’ Priority Attributes In Egypt, Sally Soliman

Theses and Dissertations

E-commerce and online shopping have been among the world's fast-growing trends in the past few years. Each year the number of e-commerce deals grows enormously. Furthermore, the tendency will continue because many people are constricted by work and household duties. Simultaneously, the Internet saves much time and allows having a full shopping experience from the comfort of one's home. With the improvement of technology and the continuous progression in web development, retailers are not only seeking e-commerce to expand their sales, but the trend of full online retailing with no physical existence is becoming widespread. Given the expansion, it is …

Similarity Measure Selection And Optimization For E-Commerce Product Matching, Maryetta Morris

Theses and Dissertations

Since its birth in 1979, e-commerce has grown to become a generation-defining phenomenon. There are millions of platforms from which online transactions can be made, and billions of products available for purchase. As these numbers continue to grow, there is an increased need to exchange, process, and store data about these products. There are also services such as review aggregators and price comparison sites that rely on collecting and integrating data from all over the web. When combining data from multiple sources, it is important to be able to identify which references refer to the same real-life product. Product matching, …