E-Commerce Commons^™

Assessing Performance Impact Of Digital Transformation For Instructors In The Covid-19 Era, Shailja Tripathi Dr., Shubhangi Urkude Dr.

Journal of International Technology and Information Management

Digital transformation has evolved as the main issue for higher education institutions (HEIs) across the globe due to the Covid-19 outbreak. The purpose of this study is to investigate the performance impacts of digital transformation for instructors of HEIs during the pandemic. The technology-to-performance chain (TPC) model pursues to predict the influence of an information system on the performance of an individual user. Hence, TPC model is used to evaluate the performance of instructors due to digital transformation in the institutions during the Covid-19 pandemic. The data is collected from instructors of higher educational institutions. Recently, partial least squares path …

Dynamic Double Auctions: An Analysis Of Secondary Sneaker Market And Its Future As An Nft Marketplace, Chris Zhu

Honors Theses

A theoretical analysis of a dynamic double auction over time shows that greater market density can result in more aggressive trading strategies from buyers and sellers. In addition, my model suggests a fast price discovery period initially, with impatient investors having a more aggressive approach. I confirm these results using resale sneaker data from the StockX website for five deadstock sneakers. I find that market density is positively correlated with bid prices, and the bid-ask spread decreases over time during the price discovery period. However, the results also indicate that sellers price in additional transaction costs and lags in their …

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …

Face To Purchase: Predicting Consumer Choices With Structured Facial And Behavioral Traits Embedding, Zhe Liu, Xianzhi Wang, Lina Yao, Jake An, Lei Bai, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Predicting consumers’ purchasing behaviors is critical for targeted advertisement and sales promotion in e-commerce. Human faces are an invaluable source of information for gaining insights into consumer personality and behavioral traits. However, consumer's faces are largely unexplored in previous research, and the existing face-related studies focus on high-level features such as personality traits while neglecting the business significance of learning from facial data. We propose to predict consumers’ purchases based on their facial features and purchasing histories. We design a semi-supervised model based on a hierarchical embedding network to extract high-level features of consumers and to predict the top-N purchase …

Collecting Samples From Online Services: How To Use Screeners To Improve Data Quality, Aaron D. Arndt, John B. Ford, Barry J. Babin, Vinh Luong

Marketing Faculty Publications

Increasingly, marketing and consumer researchers rely on online data collection services. While actively-managed data collection services directly assist with the sampling process, minimally-managed data collection services, such as Amazon’s Mechanical Turk (MTurk), leave researchers solely responsible for recruiting, screening, cleaning, and evaluating responses. The research reported here proposes a 2 × 2 framework based on sampling goal and methodology for screening and evaluating the quality of online samples. By sampling goals, screeners can be categorized as selection, which involves matching the sample with the targeted population; or as accuracy, which involves ensuring that participants are appropriately attentive. By …

Global Value Chain Embeddedness, Digital Economy And Green Innovation- Evidence From Provincial-Level Regions Of China, Hui Pan, Ji Yang, Haiyang Zhou, Xianrong Zheng, Feng Hu

Information Technology & Decision Sciences Faculty Publications

With globalization and digitalization, participating in Global Value Chain (GVC) and developing digital economy have had a profound impact, which transforms China’s economy into a green and innovative one. This paper studies the intrinsic influential mechanism of GVC embeddedness and digital economy on green innovation and proposes some research hypotheses. Based on panel data of 30 Chinese provinces from 2002 to 2016, we constructed some core indicators such as GVC embeddedness, digital economy and green innovation. The ordinary panel model and spatial panel model are used to empirically test the impact of GVC embeddedness and digital economy on China’s green …

Artists As Assets: Labor And Capital In The Unity Asset Store, D'An Knowles Ball

English Faculty Publications

The Unity Asset Store sells amateur designers and artists a promise of being able to participate in an idealized, rationalized vision of how the game design industry operates. However, the Unity Asset Store depends on marketing the content created by amateur artists in ways that require the artists to essentially package their work as labor and to mask their role as artists. This essay views labor and capital in the Unity Asset Store through a Marxist lens, informed by Kline, Dyer-Witheford, and de Peuter's (2003) model of technological, cultural, and marketing forces as "three circuits of interactivity" in the mediatized …

The Effect Of Touch Simulation In Virtual Reality Shopping, Ha Kyung Lee, Namhee Yoon, Dooyoung Choi

STEMPS Faculty Publications

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation …

Leveraging Maching Learning In Financial Fraud Forensics In The Age Of Cybersecurity, Md. Ariful Haque, Sachin Shetty

VMASC Publications

Financial sectors are lucrative cyber-attack targets because of their immediate financial gain. As a result, financial institutions face challenges in developing systems that can automatically identify security breaches and separate fraudulent transactions from legitimate transactions. Today, organizations widely use machine learning techniques to identify any fraudulent behavior in customers' transactions. However, machine learning techniques are often challenging because of financial institutions' confidentiality policy, leading to not sharing the customer transaction data. This chapter discusses some crucial challenges of handling cybersecurity and fraud in the financial industry and building machine learning-based models to address those challenges. The authors utilize an open-source …

Goodwill Going Green: How Green Branding Can Generate $1m In Revenue, Elia Meltzer, Esha S. Vartak, William M. Crone, Ryan T. Richards

Williams Honors College, Honors Research Projects

Goodwill Industries is a nonprofit organization. Not only do they specialize in charity work, but they also have a chain of stores that focus on thrift shopping. Additionally, Goodwill provides other services, such as recycling clothing, electronics, and other goods. Recently, Goodwill of Akron, Ohio received a grant of five million dollars, where the money for the grant would have to be utilized in five years. The main objective of this project was to find a way for Goodwill to use grant money efficiently, to generate revenue for a new transportation initiative.

Our team has recommended utilizing the most popular …

Towards Cloud-Based Cost-Effective Serverless Information System, Isaac C. Angle

EWU Masters Thesis Collection

E-commerce information systems are becoming increasingly popular for businesses to adopt. In this work, we propose a serverless information system that will reduce costs for small businesses trying to create an e-commerce website. The proposed serverless system is built entirely in Amazon Web Services (AWS). The proposed serverless system allows businesses to pay for the use of cloud resources on a per-order granularity. This model reduces the cost of the information system when compared to a traditional cloud-based system. As e-commerce websites become more vital for small businesses, a cost effective serverless approach is promising.

Partnering For Value Perfection And Business Sustainability In The Cloud Services Brokerage Market, Richard Shang, Robert John Kauffman

Research Collection School Of Computing and Information Systems

The cloud computing and services market has advanced in the past ten years. They now include most IT services from fundamental computing to cutting-edge AI capabilities. With the widespread adoption of cloud services, clients are facing the fact that they are utilizing cloud resources at a sub-optimal level. Cloud services brokers (CSBs) grew from the market to fill the needs for cloud resource management and risk mitigation. Based on analysis of the cloud market and the case of cloud services brokerage and related activities in North America, we offer theoretical analysis for how value creation works, its impacts on the …

Do Sequels Outperform Or Disappoint? Insights From An Analysis Of Amazon Echo Consumer Reviews, Kyong Jin Shim, Siaw Ling Lo, Su Yee Liew

Research Collection School Of Computing and Information Systems

Rapid technological advances in recent years drastically transformed our world. Amidst modern technological inventions such as smart phones, smart watches and smart home devices, consumers of electronic digital devices experience greatly improved automation, productivity, and efficiency in conducting routine daily tasks, information searching, shopping as well as finding entertainment. In the last few years, the global smart speaker market has undergone significant growth. As technology continues to advance and smart speakers are equipped with innovative features, the adoption of smart speakers will increase and so will consumer expectations. This research paper presents an aspect-specific sentiment analysis of consumer reviews of …

Evaluating The Factors Influencing Alignment Of It And Business In A Cloud Computing Environment, Dr. Shailja Tripathi

Journal of International Technology and Information Management

Aligning IT with business strategically is the recent area of attention among researchers and practitioners because of its potential impact on organizational performance. Currently, large numbers of enterprises are migrating towards cloud computing as on-premise implementation of Information technology (IT) infrastructure is expensive. The purpose of this research is to examine the factors that influence the alignment of IT and business in cloud computing environment. Therefore, this study used the Strategic Alignment Maturity (SAM) model as a framework to validate the evolution of IT-business alignment in a cloud computing platform. A questionnaire-based survey method was employed for data collection. The …

Social Word Of Mouth Valence And Role Of Moderators: An Integrated Model Of Consumer Decision Making, Angshuman Ghosh Dr, Sanjeev Varshney Dr, Shabbirhusain R.V. Dr

Journal of International Technology and Information Management

The study aimed at coming up with an integrated model of consumer decision making that captures the impact of social media word of mouth (SWOM) on consumers’ decision influencing variables including perceived risk, its impact on attitude towards the brand, and eventually on intention to purchase. The integrated model incorporates the impact of SWOM message valence along with moderating role played by various source and receiver level characteristics on the variables mentioned above. Two experiments with between-subject factorial designs were conducted for testing the hypotheses. The first study had 128 participants divided into eight groups and their responses were collected …

E-Payment Adoption In Saudi Arabia, Alexander N. Chen, Joseph Y. Thomas, Mark E. Mcmurtrey Ph.D., Michael E. Ellis

Journal of International Technology and Information Management

Internet technology has influenced banking systems because of its capability to enhance the performance of financial operations. Several factors influence the adoption of new technology within the financial industry. Namely the customers’ perception of benefit, quality, Ease of Use, Security, Self-Efficacy, and Trust. However, various cultures and geopolitical issues influence technology adoption and are therefore worth further study. This paper focuses on the factors that influence the behaviors of Saudi Arabians and their adoption of e-payment systems. The paper shows the fundamental discoveries of an investigation examining the dispersion and the adoption of e-payment technology in …

Examining Factors Influencing Intention To Use M-Health Applications For Promoting Healthier Life Among Smartphone Users In Tanzania, Herman Mandari, Mahija Yahaya

Journal of International Technology and Information Management

Deaths related with Non-Communicable Diseases (NCDs) have recently increases, similarly, development of mobile technologies have paved a way in which Smartphone users can use m-health applications to address high level of sedentary behaviours that relates to negative health consequences. Therefore, this study was conducted to examine factors which may influence generation Y who are Smartphone users to adopt m-health applications in controlling NCDs in Tanzania. TAM theory was extended with awareness, trust and perceived cost to develop a research conceptual model of this study. Google form was used to developed online questionnaire which was distributed through social media platforms to …

Jitim Front Cover Vol 31 1 2022

Journal of International Technology and Information Management

Table of Content JITIM Vol 31. issue 1, 2022

Civiic: Cybercrime In Virginia: Impacts On Industry And Citizens Final Report, Randy Gainey, Tancy Vandecar-Burdin, Jay Albanese, Thomas Dearden, James Hawdon, Katalin Parti

Sociology & Criminal Justice Faculty Publications

[First paragraph] Victimization from cybercrime is a major concern in Virginia, the US, and the world. As individuals and businesses spend more time online, it becomes increasingly important to understand cybercrime and how to protect against it. Such an understanding is dependent on valid and reliable baseline data that identifies the specific nature, extent, and outcomes of cybercrime activity. A better understanding of cybercrime activity is needed to target and prevent it more effectively, minimize its consequences, and provide support for both individual and corporate victims. Before that can occur, however, better baseline data are required, and this project was …

The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr.

Atlantic Marketing Journal

Customer product reviews are an integral component for companies conducting e-commerce, enabling them to stay connected and engaged with their consumers. However, more important these reviews are being utilized and incorporated into the marketing plans of companies. Companies can use a mixture of verified and unverified purchase badges in their displayed product reviews. This study finds that as customers are provided with this additional information to help form impressions about the products they are reviewing, customers' need for cognition ultimately determines how they utilize the presence or absence of these badges.