Internal Public Relations Influence On Organizational Citizenship Behaviors: Integrating Social Identity Perspectives In Organizational Contexts,
2026
Media & Communication, Daegu University, Republic of Korea
Internal Public Relations Influence On Organizational Citizenship Behaviors: Integrating Social Identity Perspectives In Organizational Contexts, Daewook Kim
Asia Marketing Journal
This study examined how internal public relations encourages employees to participate in organizational citizenship behaviors. Using a national survey of employees (N = 339), we tested a conceptual model that proposed linkages among dialogic internal communication, organizational social capital, communal relationships, and organizational citizenship behaviors. The results suggest dialogic internal communication can enhance organizational social capital and encourage internal publics to participate in organizational citizenship behaviors. Additionally, organizational social capital mediated the effects of dialogic internal communication on communal relationships and organizational citizenship behaviors. The findings highlight a critical connection between public relations and social identity perspectives within organizational …
Temporal Dynamics Of Online Shopping: A Multidimensional Clustering Approach For Optimizing Time-Specific Advertising Strategies,
2026
Visiting Professor of advertising, Division of Media Communication, Hankuk University of Foreign Studies, Seoul, Korea (ROK)
Temporal Dynamics Of Online Shopping: A Multidimensional Clustering Approach For Optimizing Time-Specific Advertising Strategies, Hye Ra Oh, Yunjae Cheong
Asia Marketing Journal
This study clusters consumers according to their hourly online shopping consumption patterns and develops optimized advertising strategies that can be practically applied by companies. Specifically, we considered multidimensional variables related to consumers, including demographic characteristics, shopping frequency, information search and content consumption characteristics, and lifestyle traits. We explored consumer types by comparing various clustering algorithms and applying the optimal clustering method for each time period. The analysis results show significant differences in payment amounts according to payment time periods. Regarding consumer types, consumption tendencies are distinctly differentiated by payment time periods, with each cluster showing different characteristics. This study is …
Does Ai-Driven Empathy Work In Healthcare Marketing? The Impact Of Cognitive And Affective Empathy In Chatbots And The Moderating Role Of Illness Type,
2026
Ph.D. Student, Stan Richards School of Advertising and Public Relations, The University of Texas at Austin
Does Ai-Driven Empathy Work In Healthcare Marketing? The Impact Of Cognitive And Affective Empathy In Chatbots And The Moderating Role Of Illness Type, Jee Won Kim, Yeonsoo Kim, Jino Chung
Asia Marketing Journal
Recognizing the growing potential of AI-generated chatbots in healthcare and healthcare marketing, this study investigates how different types of chatbot-expressed empathy influence user responses in stigmatized versus non-stigmatized health contexts. Perceived authenticity is introduced as a key mediator. Drawing on Mind Perception Theory, a 3 (empathy: none, cognitive, affective) × 2 (illness type: stigmatized, non-stigmatized) online experiment was conducted. The findings show that affective empathy reduced perceived authenticity, which subsequently decreased user satisfaction, perceived understanding, reuse intention, and follow intention. These indirect effects varied by illness type: in stigmatized contexts, non-empathetic communication was viewed most favorably, whereas in non-stigmatized contexts, …
Unpacking Virtual Influencer Persuasiveness: Effects Of Social Attributes, Self-Congruence, And Attachment On Brand Attitude And Purchase Intention,
2026
Assistant Professor, Major in Media and Communication, School of Humanities and Social Sciences, Hansei University
Unpacking Virtual Influencer Persuasiveness: Effects Of Social Attributes, Self-Congruence, And Attachment On Brand Attitude And Purchase Intention, You Jin Song, Sejung Marina Choi
Asia Marketing Journal
As virtual influencers (VIs) increasingly function as prominent intermediaries in brand–consumer interactions, there is a critical need for systematic investigation into their impact on consumer behavior. This study empirically explores how specific attributes of VIs—competence, warmth, and eeriness—shape consumer perceptions, attachment, and brand engagement. Results indicate that competence and warmth significantly enhance VI attractiveness, whereas eeriness diminishes attractiveness and weakens consumer responses. Furthermore, attractiveness emerges as a primary determinant of consumer attachment to VIs, with actual self-congruence acting as a moderator that reduces this attachment. Notably, stronger consumer attachment fosters more positive brand attitudes, which subsequently elevate purchase intention. These …
Are You Ready To Embrace Ai-Generated Art? Exploring The Differential Effects Of Ai Versus Human Agents On Consumer Response,
2026
Assistant Professor of Marketing, College of Business, Pusan National University, Busan, South Korea AND These authors contributed equally to this work.
Are You Ready To Embrace Ai-Generated Art? Exploring The Differential Effects Of Ai Versus Human Agents On Consumer Response, Seojin Stacey Lee, Yaeri Kim, Kiwan Park
Asia Marketing Journal
With a growing integration of artificial intelligence (AI) into creative domains, understanding its impact on consumer responses remains a critical area of inquiry. This research examines how agent type (AI vs. human) and art type (fine art vs. art-infused product) influences consumer purchase intention, along with the underlying psychological mechanism. Across three empirical studies, we find that consumers report higher purchase intention for art-infused products compared to fine art when created by AI. In contrast, this difference in purchase intention is diminished when the products are created by human artists. Perceived incompatibility functions as a moderated mediator in this process. …
Educating For Responsible Ai Governance - Building Interdisciplinary Frameworks For The Management Of Artificial Intelligence,
2026
Texas Southern University
Educating For Responsible Ai Governance - Building Interdisciplinary Frameworks For The Management Of Artificial Intelligence, Grace Eboh
Southwestern Business Administration Journal
As Artificial Intelligence (AI) becomes increasingly prevalent across industries, there is a critical need for educational programs that teach effective AI governance and management. This article examines how educational institutions can develop comprehensive curricula to prepare professionals for the complex challenges of overseeing AI systems responsibly. It analyzes current gaps in AI governance education, proposes frameworks for curriculum design, and identifies key competencies required for effective AI stewardship. The findings suggest that successful AI governance education must adopt an interdisciplinary approach that integrates technical literacy, policy understanding, ethical reasoning, and organizational management.
Influence Of Digital Out-Of-Home Advertising On Intention To Purchase Green Products,
2026
University of Derby
Influence Of Digital Out-Of-Home Advertising On Intention To Purchase Green Products, Michael Humbani
The African Journal of Information Systems
This study investigates the impact of digital outdoor (out-of-home) advertising on environmental product knowledge and environmental concerns, aiming to promote green purchase intentions. The investigation is grounded in the Stimulus-Organism-Response model. Data were collected through a self-administered online questionnaire completed by 274 adult consumers. Using structural equation modelling, the findings indicate that informativeness, credibility and incentives have a positive effect on environmental product knowledge. Of these, only informativeness and credibility were significant predictors of environmental concern. Furthermore, environmental product knowledge was found to significantly influence green purchase intention, but environmental concern had no significant influence. From a theoretical perspective, this …
Leveraging Csr To Buffer Brand Challenges During Crises: A Saudi Arabian Perspective,
2026
King Saud University
Leveraging Csr To Buffer Brand Challenges During Crises: A Saudi Arabian Perspective, Nouf Alrayes, Abdullah Alhidari
Journal of Marketing and Consumer Behaviour in Emerging Markets
Crises, such as economic downturns or global health pandemics, pose significant business challenges. Engaging in CSR initiatives that contribute to societal well-being can help mitigate the negative consequences of crises, reinforce customer gratitude, and minimize corporate hypocrisy. CSR is critical in shaping a company’s accountability and ethical responsibilities. Consequently, there is an opportunity for the firm to see the role of CSR and how it affects customers’ responses and attitudes during any difficult situation. Drawing upon attribution theory and the customer gratitude reciprocity cycle, a conceptual framework was developed to test the impact of CSR on the variables: corporate hypocrisy, …
Does Ict Use As A Strategic Response To Globalization Matter For Sme Performance In Nigeria? Mediating Roles Of Entrepreneurial Orientation, Strategic Agility, And Organizational Resilience,
2026
Dennis Osadebay University
Does Ict Use As A Strategic Response To Globalization Matter For Sme Performance In Nigeria? Mediating Roles Of Entrepreneurial Orientation, Strategic Agility, And Organizational Resilience, Uzoma H. Ononye
Journal of Global Business Insights
This study examined the effect of information and communication technology (ICT) use on small and medium-sized enterprise (SME) performance with a focus on the mediating roles of entrepreneurial orientation, strategic agility, and organizational resilience. Cross-sectional data were collected from 298 SMEs in Lagos, Nigeria, using a questionnaire based on previously validated measurement scales. Partial least squares modelling was applied to test the hypothesized five-factor model. The results demonstrate that ICT use, in response to globalization, exerts a significant and positive effect on SME performance. However, this effect is fully mediated by entrepreneurial orientation, strategic agility, and organizational resilience. The analysis …
Using Artificial Intelligence To Mitigate Bottlenecks In Last-Mile Logistics: A Developing Country Perspective,
2026
Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
Using Artificial Intelligence To Mitigate Bottlenecks In Last-Mile Logistics: A Developing Country Perspective, Marvel S. Ogah, Comfort Ademola, Gregory Asiegbu
International Journal of Applied Management and Technology
The digital revolution of the logistic value chain has improved critical aspects of the global supply chain, especially in the aspect of last-mile logistics (LML). Bottlenecks, however, such as delays in deliveries, increased lead times, pollution, poor cost management, and tracking issues, among several others, plague the logistics operations in developing countries. Artificial intelligence (AI) can help mitigate these bottlenecks toward delivering incremental value to the end customers. This paper investigates the extent to which AI has been adopted in the logistics value chain in developing countries using a descriptive approach. Quantitative data were collected from 290 logistics and e-commerce …
The Satu Wakaf Indonesia Application Development Strategy,
2026
YARSI University
The Satu Wakaf Indonesia Application Development Strategy, Nurul Huda, Nova Rini, Rahma Aini Nur, Ariel Nian Gani, Muhammad Rofi'i, Nur Syamsudin Buchori
Journal of Strategic and Global Studies
The Satu Wakaf Indonesia application is a new platform for digital waqf, which necessitates a strategic policy for its development. The needs of strategic policy stand from the current problems that occur in the implementation of the application. The objectives of this study are: (1) the key sub-elements of the Satu Wakaf Indonesia development strategy, and (2) The Satu Wakaf Indonesia development strategy using the ISM approach. The research method used is a qualitative method with the Interpretive Structural Modelling (ISM) approach. The data source for this study is the results of filling out questionnaires by expert informants. The results …
How Public Trust Matters To Future Taxpayer Compliance In Indonesia,
2026
Parahyangan Catholic University
How Public Trust Matters To Future Taxpayer Compliance In Indonesia, Shelvi Shelvi, Tutik Rachmawati
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
This study examines the role of public trust in shaping future taxpayer compliance, a critical factor for achieving the long-term development vision of Indonesia Emas 2045. While trust has been extensively studied in the context of current taxpayers, research on its role among younger generations as future taxpayers in developing economies remains limited. To address this gap, a mixed-methods approach was employed, combining survey data from 420 students with in-depth interviews. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesis that public trust influences future taxpayer compliance. The results demonstrate that public trust …
Extent Of Adopting New Public Management Strategies In The Nigerian Public Service,
2026
Obafemi Awolowo University, Ile Ife, Nigeria
Extent Of Adopting New Public Management Strategies In The Nigerian Public Service, Oluwaseyi Isaiah Alamu, Wasiu Abiodun Makinde, Bolanle W. Shiyanbade
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
The Nigerian public service has faced significant challenges in delivering quality services to citizens, which necessitate the adoption of New Public Management (NPM) strategies. New Public Management focused on improving the quality-of-service delivery and public sector performance through a market-oriented approach of performance measurement, decentralization of decision making, performance contracting, and accountability for results, among others. This study examines the extent of adoption of NPM strategies in the Nigerian public service using the selected federal ministries of Nigeria. Survey research design through qualitative and quantitative (mixed method) approaches was used for data collection and analysis. The population of the study …
Introduction To Jbb Volume 33 Number 1,
2026
Universitas Indonesia
Introduction To Jbb Volume 33 Number 1, Muhammad Ramaditya
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
No abstract provided.
Strategic Distribution, Digital Marketing, And Open Innovation: Toward Integrated Capability Development For Sme Performance,
2026
Management Department, Universitas Kristen Indonesia Paulus, Makassar, Indonesia
Strategic Distribution, Digital Marketing, And Open Innovation: Toward Integrated Capability Development For Sme Performance, Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, Jhoel Mapau
Asia Marketing Journal
This study examines the impact of Distribution Strategy on SME performance, with Digital Marketing and Open Innovation as mediating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were analyzed from 250 SMEs in Makassar, Indonesia. The results show that Distribution Strategy positively affects performance, both directly and indirectly through Open Innovation. However, Digital Marketing does not serve as a significant mediator, indicating that its use among SMEs may still be limited to tactical functions. Open Innovation emerges as the strongest contributor, highlighting its role in converting distribution capabilities into performance gains. The study enriches Resource Advantage (R-A) Theory …
Mitigating Appearance Threats: The Differential Effects Of Compensatory Consumption On Self-Control,
2026
Ewha Womans University, Korea, Republic of
Mitigating Appearance Threats: The Differential Effects Of Compensatory Consumption On Self-Control, Yi-Seo Jo, Eunice Eun-Sil Kim
Asia Marketing Journal
Appearance threats, arising from gaps between one’s appearance and societal beauty standards, weaken self-control the capacity to favor long-term goals over immediate impulses. This research explores how compensatory consumption mitigates these effects, focusing on type (within-domain vs. across-domain) and timing (near-future vs. distant-future) across two studies. Rooted in symbolic self-completion and construal level theories, Study 1 examines how compensation type affects self-control under appearance threats, with rumination as a mediator. Findings show across-domain compensation sustains self-control by diverting focus from appearance concerns, unlike within-domain compensation, which heightens rumination and impairs self-regulation. Study 2 investigates how compensation timing moderates these outcomes, …
When And Why Managerial Responseswork: A Dual-Process Model Of Linguistic Cues, Review Rating, And Usefulness,
2026
Post-Doc Researcher, Basic Science Research Institution, Chungbuk National University, South Korea
When And Why Managerial Responseswork: A Dual-Process Model Of Linguistic Cues, Review Rating, And Usefulness, Jungwon Lee, Cheol Park
Asia Marketing Journal
This research develops and empirically tests a contingency model explaining how specific linguistic characteristics of a firm's response to an online review influence the review's usefulness. We argue that the diagnostic value of different linguistic cues is contingent upon the reader's information processing mode-systematic versus heuristic-which is triggered by the valence of the original review's rating. An econometric analysis of 41,704 review-response dyads from TripAdvisor reveals that a conceptual cue (personalization, operationalized as topical relevance) and a perceptual cue (readability) both significantly increase review usefulness. In contrast, another perceptual cue (Linguistic Style Matching) decreases usefulness, a finding we interpret as …
“It’S A Dupe, Not A Counterfeit!” An Exploration Of Motives For Dupe Consumption Motives,
2026
Research Professor, College of Media & Communication, Korea University, Seoul, Korea
“It’S A Dupe, Not A Counterfeit!” An Exploration Of Motives For Dupe Consumption Motives, Jungyong Ahn
Asia Marketing Journal
This study was designed to explore consumer motives for dupe consumption and to measure the influence of these identified motives on consumer satisfaction with dupe products and intention to sharing dupe products. Through a literature review and in-depth interviews, five key consumer motives were anticipated: (1) self-protection, (2) saving money, (3) anti-materialism, (4) mimicry, and (5) enjoyment. Corresponding measurement items were developed to assess these motives. A factor analysis conducted on survey data collected from 300 respondents successfully confirmed the extraction of these five motives as expected. Moreover, regression analysis further demonstrated the statistically significant positive impact of these motives …
How Does A Consumer’S Anticipated Happiness Influence Participation In Value Co-Creation? : Focusing On Definition Of Happiness,
2026
Staff Engineer, Samsung Electronics, Seoul, Korea
How Does A Consumer’S Anticipated Happiness Influence Participation In Value Co-Creation? : Focusing On Definition Of Happiness, Minsik Cho, Suna La
Asia Marketing Journal
Value co-creation (VCC) is essential for a new product development, transforming ideas into collaboratively created value-in-use, particularly under Service-Dominant Logic (S-D Logic). Recognizing that consumers engage in VCC with the goal of achieving happiness, this study investigates how anticipated happiness—arising from affective forecasting of VCC experiences—encourages customers’ participation in high-technology VCC initiatives. It also examines how individuals’ definitions of happiness—calmness vs. excitement—influence this process in VCC, using a validated temporal focus manipulation to induce these differing happiness orientations. Results indicate that future-focused individuals tend to define their happiness as excitement, while present-focused individuals associate it with calmness. Then, definitions of …
The Impact Of Sense Of Power On Consumer Click-Through Intention Under Ai Personalized Recommendation,
2026
Faculty of Business, Lincoln University College, Petaling Jaya 47301, Malaysia
The Impact Of Sense Of Power On Consumer Click-Through Intention Under Ai Personalized Recommendation, Li Li, Dhakir Abbas Ali
Asia Marketing Journal
This study investigates how consumers' sense of power influences their click-through intentions in AI-driven personalized recommendation systems. While prior research has explored personalized marketings impact on consumer behavior, the role of perceived power remains understudied. Through scenario-based experiments, we find that a heightened sense of power enhances engagement with AI recommendations, with self-efficacy as a key mediator. However, this effect weakens when privacy concerns are high, highlighting privacy as a critical moderating factor. Specifically, empowered consumers are more likely to interact with AI recommendations, but only when privacy risks are minimal. These findings deepen our understanding of consumer-AI interactions, emphasizing …
