Business and Corporate Communications Commons^™

2019 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2019.

Cost Stickiness And Supply Chain Bargaining Power, Binghao (Jimmy) Zhao

Dissertations, Theses, and Capstone Projects

Given the essential role of supply chains in the economy, furthering our understanding of the interactions between trade partners is important. In this paper, I study the relation between cost stickiness and bargaining power over supply chain partners. I document evidence consistent with the argument that firms wield supply chain bargaining power to avoid cost stickiness by shifting high adjustment costs onto their trade partners. In particular, I show that the level of SG&A and COGS stickiness is negatively associated with firms’ bargaining power over their suppliers and customers. My results are robust to using industry competition as an alternative …

Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan

Staff Publications

Entrepreneurial leadership is still considered by most a concept rather than a theory (Aldrich & Baker, 1997) and research is limited (Esmer, 2017) despite entrepreneurs having a long history shaping our capitalistic ecosystems. This paper will discuss the emerging entrepreneurial leadership theory as a new paradigm to explore, and its relevance to the leadership model and how education, government and industry are recognizing the importance of learning and teaching this model to ensure continued healthy growth in business and innovation. As entrepreneurs are shaping Canada’s economy through traditional business as well as through continuing to innovate while always considering the …

The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo

Student Theses and Dissertations

The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …

School Of Education Hosts Fall Triad Training, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Epnl Researchers Publish Novel Body Of Composition Data, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Mfa In Writing Program Recognized Among Best In The Country, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Online Master's Ranked Among Most Affordable For Organizational Leadership, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Wins National Designation For Assessment, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Online Master's Degree Ranked Among Best For Accounting, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/19/2019, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Scholle Wins Best Feature Documentary By Cinema St. Louis, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2019 Fall Convocation Program, Morehead State University. Office Of Communications And Marketing.

Communications and Marketing Publications Archive

Fall convocation program held on August 14, 2019.

Gateway Robotics Challenge To Be Held At Hyland Arena, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Hartlieb Returns Home For Busch Stadium Debut, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Accelerated Information Technology Program Ranked Among Top 25, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/05/2019, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Modular Interconnected Processes, Fluid Partnering, And Innovation Speed: A Loosely Coupled Systems Perspective On B2b Service Supply Chain Management, Chandan Acharya, Divesh Ojha, Pankaj C. Patel, Rahul Gokhale

Publications and Research

In this paper, we examine whether and how loosely coupled systems in service supply chains influence the speed of innovation in service organizations. Drawing upon the nomological network of loosely coupled systems, we propose a way for supply chains in the business to business (B2B) market context to be conceptualized as loosely coupled systems and explain how the dialectical elements of modularity at the interface of standard process and content interfaces (SPCI) and structured data connectivity (SDC) enable the sharing of high-quality information through fluid partnership in service supply chains to improve innovation speed. Results that are based on a …

St. Charles County Lifestyle Spotlights Students, Lupone Performance, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Graduate Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …