Go Green: Make Green,
2020
Brigham Young University
Go Green: Make Green, Sam Montague
Marriott Student Review
While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.
Navigating Corporate Social Responsibility,
2020
Brigham Young University
Navigating Corporate Social Responsibility, Benjamin Bates
Marriott Student Review
In this article, Ben Bates provides future business leaders with an introduction to the tools necessary to navigate difficult issues surrounding corporate social responsibility. HIs article outlines the two main theories on corporate social responsibility and discusses how business leaders can decide which theory to apply in a given situation.
Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter,
2020
Rowan University
Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis
AMTP Proceedings 2020
This study explored brand communication and audience engagement metrics for automakers selling electrified vehicle models in the U.S. The dataset included all Twitter communication from 27 major brand accounts during a one-year period (July 2018 through June 2019). Data analysis focused on communication volume, explicit saturation, and discourse clustering around key themes and variables. The study found abysmal amounts of EV-category explicit terminology for all brands, particularly so for U.S. accounts. Audience engagement was stronger for brands that pulled EVs into the lifestyle of their targets, than for brands pushing normative messages about environmental concerns.
Ada News - 08/03/2020,
2020
American Dental Association
Ada News - 08/03/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
The Impact Of Responsible Leadership (Rl) On Responsible Employee (Re): The Mediating Role Of Sustainable Leadership (Sl),
2020
The British University in Egypt
The Impact Of Responsible Leadership (Rl) On Responsible Employee (Re): The Mediating Role Of Sustainable Leadership (Sl), Safaa Shaaban
Business Administration
Business leaders are facing an uncertain issue regarding what extent their actions and decisions are responsible for the sustainable development supported by Responsible Employees. Although, several papers are discussing the concept of Responsible Leadership (RL) and Sustainable Leadership (SL). However, there is still an important missing element connected to these two leadership approaches which are Responsible Employee/s (RE). The purpose of this paper is to explore how Responsible Leadership and Sustainable Leadership affect Responsible Employees (RE). The study will examine the impact of two leadership approaches on RE. A sample of 250 employees and future leaders’ positions working in the …
Digital Marketing In Theatre Organizations: A Study On Mahua Fun Age Troupe In China,
2020
Universiti Malaya
Digital Marketing In Theatre Organizations: A Study On Mahua Fun Age Troupe In China, Peng Wang
Student Works (2020-2029)
The rapid popularization of Internet technology has changed the face of the whole world. With the advent of the era of digital, online marketing has come in a new way. Based on the traditional marketing methods, the marketing concept and model evolved from the traditional marketing methods are constantly innovated to play a role in the enterprise's marketing strategy and promote the enterprise to complete the overall business objectives more quickly. Shuyu Qi, a professor at the China academy of administration, said that in today's world, cultural development and economic development are increasingly integrated, and cultural industry has gradually become …
Blame Avoidance And Image Restoration Strategies In The Mh370 Press Conferences,
2020
Universiti Malaya
Blame Avoidance And Image Restoration Strategies In The Mh370 Press Conferences, Ravinthar Thilaga
Student Works (2020-2029)
This study focused on the relationship between the field of crisis communication and discourse analysis. The crisis of MH370 was used as a medium to explore the blame avoidance strategies opted by four public figures in addressing the public. The public figures who were used in this research were Prime Minister Datuk Seri Najib Tun Razak, Acting Transport Minister Datuk Seri Hishammudin Hussein, Director of Civil Aviation Dato’ Sri Azharuddin Abdul Rahman and MAS CEO Mr Ahmad Jauhari. The main focus of the study was to explore the press release and to illustrate the blame avoidance strategies opted during the …
2020 August,
2020
Morehead State University
2020 August, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2020.
News Media Influence On Public Trust In Bike-Sharing Operators In Singapore,
2020
Singapore Management University
News Media Influence On Public Trust In Bike-Sharing Operators In Singapore, Leonard Wong, Lyon Tan, Rachel Wong, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
Purpose: The overnight introduction of tens of thousands of dockless bike-share bicycles in Singapore with its indiscriminate parking drew the attention of the media, which generated extensive news reports on the activities carried out by bike-sharing operators. Given the meteoric rise and fall of the industry, this study examines the influence of agenda-setting of news reporting on the public’s perception of the industry and the impact on the firms’ corporate reputation. Design/methodology/approach: Utilizing the Reputation Quotient Index, the study content analyzed 147 textual data of online reports which were crawled over two years between 2017 and 2018 from six mainstream …
Fall 2020 Residential Requirement Change,
2020
Lindenwood University
Fall 2020 Residential Requirement Change, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ethical Branding,
2020
Brigham Young University
Ethical Branding, Lane Gibbons
Marriott Student Review
In this article, BYU senior Lane Gibbons outlines the details of ethical branding and emphasizes the importance of corporate social responsibility in the modern era.
Specialization: Do Your Job Well Helping Students Who Are Considering A Career In Programming Know How To Invest Their Time.,
2020
Brigham Young University, Provo
Specialization: Do Your Job Well Helping Students Who Are Considering A Career In Programming Know How To Invest Their Time., Scott Pulley
Marriott Student Review
The article examines the effects of specialization on the hiring process for undergraduates studying programming whether in information systems or computer science.
Lgbt+ Discrimination In The Workplace,
2020
Brigham Young University
Lgbt+ Discrimination In The Workplace, Rachel Winters
Marriott Student Review
Although nearly everyone has faced some kind of unfair treatment in the workplace, members of the LGBT community often deal with much worse treatment—to the point of discrimination. After learning about the benefits of anti-discrimination policies for your employees and the company, you will realize that there is no reason you shouldn't—and every reason you should—implement LGBT-supportive policies at your company. The benefits include increase profitability, productiveness, work satisfaction, and employee retention.
Hope Barnes Receives Gilman Scholarship For Study Abroad In Ghana,
2020
Lindenwood University
Hope Barnes Receives Gilman Scholarship For Study Abroad In Ghana, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility,
2020
Pennsylvania State University
Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan
Speaker & Gavel
Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This …
Leader Influence: A Research Review Of French & Raven’S (1959) Power Dynamics,
2020
Miami University
Leader Influence: A Research Review Of French & Raven’S (1959) Power Dynamics, Mary Kovach
The Journal of Values-Based Leadership
After reviewing nearly 70 years of research, this manuscript seeks to compile study results to better understand leader influence by employing French and Raven’s (1959) power dynamics. Divided into two categories (i.e. formal and informal), these five power dynamics include referent, expert, legitimate, coercive, and reward power. Each power dynamic is categorized accordingly and dissected between scholarly research and applicable workplace settings between supervisors (i.e. leaders) and employees. Behavioral outcomes from a subordinate standpoint are discussed, and this manuscript concludes that the power dynamic that characterizes different workplace relationships between supervisors and employees has significant effects on work productivity and …
Organizational Intentions Versus Leadership Impact: The Flexible Work Experience,
2020
Bentley University
Organizational Intentions Versus Leadership Impact: The Flexible Work Experience, Susan R. Vroman
The Journal of Values-Based Leadership
Working mothers with dependent aged children currently represent a significant portion of the workforce. In order to attract and retain this valuable demographic, employers are introducing and maintaining flexible work arrangements (FWA) to enable employees to manage their work and life commitments. However, having an FWA program and effectively supporting it are not synonymous, and this bears impact on employees. This article highlights opportunities and implications for FWA management based on findings from a recent New England healthcare organization case study which illustrates how working mothers experience enacted flexible work arrangement policies. This article identifies methods for organizations and managers …
How To Take Advantage Of Your Entire Group And Avoid Groupthink,
2020
Brigham Young University
How To Take Advantage Of Your Entire Group And Avoid Groupthink, Ian Belloli
Marriott Student Review
Brainstorming solutions as a group is a great idea, but often falls prey to groupthink, in which group members agree to the first idea that is presented to avoid conflict. Groupthink can be avoided using specific phases during the brainstorming process: divergence and convergence.
Ada News - 07/13/2020,
2020
American Dental Association
Ada News - 07/13/2020, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Kerksic Named Nsca Educator Of The Year,
2020
Lindenwood University
Kerksic Named Nsca Educator Of The Year, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
