Business and Corporate Communications Commons^™

The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity …

Visual Literacy Support For Business Students And Faculty: Preliminary Results From Needs Assessment Study, Zoeanna A. Mayhook, Sarah Huber, Wanju Huang

Midwest Business Librarian Summit (MBLS)

The development of visual literacy skills is increasingly important for business students graduating into today's visually-driven business environment. Visual literacy (VL) encompasses the skills needed to find, interpret, use, create, and ethically engage with visual information (ACRL, 2022). Within a business context, VL skills allow students to enhance their presentations, communicate their messages effectively, visualize complex information or data into succinct visual representations, and tell compelling stories. Further, well-developed visuals can help bridge language barriers when communicating with stakeholders worldwide (Sweeny & Hughes, 2017). Despite the apparent benefits of these VL competencies, business students may need more direct training and …

2023 Faculty And Staff Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 07/10/2023, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lindenwood Named To Phi Theta Kappa's 2023 Transfer Honor Roll, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2023.

Beyond Anthropomorphism: Unraveling The True Priorities Of Chatbot Usage In Smes, Tamas Makany, Sungjong Roh, Kotaro Hara, Jie Min Hua, Felicia Si Ying Goh, Wilson Yang Jie Teh

Research Collection Lee Kong Chian School Of Business

This study examined business communication practices with chatbots among various Small and Medium Enterprise (SME) stakeholders in Singapore, including business owners/employees, customers, and developers. Through qualitative interviews and chatbot transcript analysis, we investigated two research questions: (1) How do the expectations of SME stakeholders compare to the conversational design of SME chatbots? and (2) What are the business reasons for SMEs to add human-like features to their chatbots? Our findings revealed that functionality is more crucial than anthropomorphic characteristics, such as personality and name. Stakeholders preferred chatbots that explicitly identified themselves as machines to set appropriate expectations. Customers prioritized efficiency, …

Workplace Culture Must Emphasise Mutual Respect [In Chinese], Siow-Heng Ong

Research Collection Lee Kong Chian School Of Business

In a commentary, SMU Professor of Communication Management (Education) Ong Siow Heng discussed the importance of having a respectful culture in the workplace. He opined that one way to appreciate employees is to provide equitable pay and career advancement opportunities for staff, so that workers will know that their employer respects their contribution. Even though more forms of disrespect for workers are being addressed by law, Prof Ong opined that improving respect for the workers’ dignity is best managed by those in workplace leadership even before relevant laws are passed, especially in areas that cannot be covered by law. He …

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Corporate Communication is one of a business firm’s most important public identity instruments in the market and society. Due to the latter’s importance in maintaining a firm’s reputation and identity or branding, said role would have more impact for marketing purposes if one invests on its capability. However, before a business firm advances itself in marketing, the creation of a firm’s identity through branding is one of the most important actions and decisions to create a unique identity inside society. The creation of a business’s branding is one of corporate communication’s roles in order to create sales and marketing assets. …

Jodell Larkin Receives Alumni Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

General Electric Renewable Energy Strategic Audit, Jarod Fox

Honors Program: Senior Projects (Public)

General Electric (GE) is a large multinational conglomerate in various industrial machinery industries. Currently, GE operates through four main sectors - Aviation, Power, Healthcare, and Renewable Energy. This report specifically focuses on the Renewable Energy sector and analyzes General Electric’s ability to achieve a sustainable competitive advantage in this complex industry. The paper provides a background on GE, information on the industry and rivals within the industry, and how GE has a competitive advantage. To demonstrate this sustainable competitive advantage, an external and internal analysis has been created through the frameworks of Porter’s Five Forces and PESTEL Analysis. Additionally, strategic …

Lindenwood Three-Peats On Fortune's List Of Best Online Mba Programs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Darrell Demartino Awarded Diploma In Diving And Marine Medicine, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Partners With Southwest Center For Professional Development Grant, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/12/2023, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lindenwood Honored As A 2023-2024 College Of Distinction, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Public Safety Sponsors Exercise With Local Law Enforcement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

How Do Brand Communication And Brand Personality Shape Consumer Loyalty?, Emilija Heleta Švrakić, Maja Arslanagić-Kalajdžić

Economic and Business Review

The concept of brand personality plays a crucial role in brand literature as consumers tend to anthropomorphize brands by attributing human characteristics to them. The creation of a brand personality that resonates with consumers leads to greater customer satisfaction and loyalty over the long term. This study investigates the mediating potential of brand personality dimensions, specifically Competence and Sophistication, in the relationship between brand communication (both controlled and uncontrolled) as an antecedent and brand loyalty as an outcome. Using a sample of 340 users of a cosmetic brand, we employed structural equation modeling to analyze the data. Our results indicate …

How Are Senior Citizens Capable To Cope With The World Of Digital Natives?, Hely Westerholm, Pirjo Takanen-Körperich

International Journal for Business Education

This study discusses the continuously growing threat to the senior citizens*), later called seniors, who can be isolated from the society if their digital competences and experiences are too poor in today’s digital world. It has been noted that to cope with one’s pursuits seniors need to actively construct and maintain their capabilities in ways that are flexible in the world of the digital devices, in response to the changing vicissitudes of life. Thus, the claim above illuminates the issue that the ability to learn from experiences is highly valued in the digital world.

The seniors are obliged to closely …

The Role And Impact Of The Communications Department And Investor Relations Functions On The Process Of Privatization, Iulia Erhan

Student Theses and Dissertations

Current market conditions, and the heavy responsibilities placed on publicly traded companies by investors and regulators alike, have led many publicly traded companies to consider going private. The going-private decision, however, involves a complex set of actions and strategies. This paper analyzes the privatization process and the role that the Communication and Investor Relations departments play throughout the transaction. Its initial focus will be on communication with employees, including communication that facilitates the executive team’s decision-making activity related to employee retention. It will be followed by a review of the range of external communications, such as the going-private transaction announcement, …