Open Access. Powered by Scholars. Published by Universities.®

Business and Corporate Communications Commons™

Open Access. Powered by Scholars. Published by Universities.®

5,992 Full-Text Articles 2,798 Authors 4,738,912 Downloads 221 Institutions

All Articles in Business and Corporate Communications

Faceted Search

5,992 full-text articles. Page 30 of 201.

Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark CHONG, Angela K. Y. LEUNG, Tricia M. FERNANDEZ, Shu Tian NG 2023 Singapore Management University

Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandez, Shu Tian Ng

Research Collection Lee Kong Chian School Of Business

This paper comprises a qualitative (Study 1) and a quantitative phase (Study 2). Study 1 aimed to find out what frames and nomenclature would appeal most to meat eaters – including consumers who have eaten cultivated chicken – in Singapore. It also aimed to discover whether perceptions of cultivated meat's naturalness varied across different age groups. Study 2 assessed which message frame and nomenclature were most effective in fostering consumer acceptance of cultivated meat. In addition, it investigated if age was related to the perception of cultivated meat's naturalness and acceptance, and whether aversion to tampering with nature was negatively …


Lindenwood Hosts Homecoming 2023, Lindenwood University 2023 Lindenwood University

Lindenwood Hosts Homecoming 2023, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Kclc Radio Celebrates 75th Anniversary, Lindenwood University 2023 Lindenwood University

Kclc Radio Celebrates 75th Anniversary, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Jerry Scheidegger Awarded Honorary Doctoral Degree, Lindenwood University 2023 Lindenwood University

Jerry Scheidegger Awarded Honorary Doctoral Degree, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Dr. Sarah Patterson-Mills Wins Writing Award, Lindenwood University 2023 Lindenwood University

Dr. Sarah Patterson-Mills Wins Writing Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Introduction To International Business, Rajaram Veliyath 2023 Kennesaw State University

Introduction To International Business, Rajaram Veliyath

KSU Distinguished Course Repository

An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape business activities across borders and their consequences.


Lindenwood Sets New High For Freshman Enrollment, Lindenwood University 2023 Lindenwood University

Lindenwood Sets New High For Freshman Enrollment, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Spooktacular Dark Carnival Returns In 2023, Lindenwood University 2023 Lindenwood University

Spooktacular Dark Carnival Returns In 2023, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 10/09/2023, American Dental Association, Publishing Division 2023 American Dental Association

Ada News - 10/09/2023, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


590 The Fan Provides A Win For Lindenwood Academics And Athletics, Lindenwood University 2023 Lindenwood University

590 The Fan Provides A Win For Lindenwood Academics And Athletics, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


2023 October, Morehead State University. Office of Communications & Marketing. 2023 Morehead State University

2023 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2023.


"The Spinners" Kick Off 2023-24 Scheidegger Touring Series, Lindenwood University 2023 Lindenwood University

"The Spinners" Kick Off 2023-24 Scheidegger Touring Series, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lean Thinking As An Approach For Improving Client Communication During The Design Process, Ayman Ahmed Ezzat Othman, Ghada N. Mossad, Nishani Harinarain 2023 The British University in Egypt

Lean Thinking As An Approach For Improving Client Communication During The Design Process, Ayman Ahmed Ezzat Othman, Ghada N. Mossad, Nishani Harinarain

Architectural Engineering

Lean thinking is perceived as a successful strategy for saving time and cost, while improving at the same time the position in the market. Lean thinking is about eliminating waste and increasing the quality. When applied correctly, lean thinking is a well understood and well examined platform upon which to build firm practices. In the architectural profession miscommunication has a lot of consequences including time and cost overruns, conflict and ultimately project failure. The aim of this research was to investigate the role of lean thinking in improving the communication between the client and the architect during the design process. …


Building Strength Through Collaboration: What Faith Community Nurses Need To Know, MARCIA A. POTTER 2023 Syntact Solutions

Building Strength Through Collaboration: What Faith Community Nurses Need To Know, Marcia A. Potter

International Journal of Faith Community Nursing

This article is a practical guide and viewpoint narrative that offers definitions, justifications for, process steps, and a how-to checklist for Faith Community Nurses considering collaboration between multiple agencies outside of their own. The author offers simple guidelines and how-to advice on securing success, avoiding risks, and preventing costly misunderstandings between cooperating agencies when combining resources.


Family Day 2023, Lindenwood University 2023 Lindenwood University

Family Day 2023, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell 2023 Bloomsburg University of Pennsylvania

Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell

Atlantic Marketing Journal

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …


Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr. 2023 Jacksonville State University

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …


Fundraising Success: Lindenwood Raises More The $5 Million, Lindenwood University 2023 Lindenwood University

Fundraising Success: Lindenwood Raises More The $5 Million, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


University Of Mosul President Visits Lindenwood, Lindenwood University 2023 Lindenwood University

University Of Mosul President Visits Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Three Lindenwood Graduates Place First At Nata Quiz Bowl, Lindenwood University 2023 Lindenwood University

Three Lindenwood Graduates Place First At Nata Quiz Bowl, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Digital Commons powered by bepress