Business and Corporate Communications Commons^™

Ada News Convention Daily - 2011 Day 3, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

Russia's Lack Of American-Style Agency Priciples: A Primary Cause Of Corporate Governance Problems Today, C. Keith Marshall Jr.

South Carolina Journal of International Law and Business

No abstract provided.

Strategic Communications Planning For Non-Profit Organizations: A Data-Based Application Of A Seven Step Model, Christina Hoogendam

Communication Studies

Strategic communications planning is a vital part of numerous successful and efficient organizations, yet it is often times an avoided topic of discussion in other organizations. It is common for businesses to see communication planning as a task that will only be touched upon once immediate, more important jobs are completed and attended to, yet thinking strategically provides a strong framework for businesses to thrive upon. Whether an organization has been in business for twenty years or is just beginning to erect the first office-building wall, strategic communications planning should be seen as an essential building block for success.

From …

Subsidiary Ambidexterity: A New Lens Through Which Subsidiary Bargaining Power Can Be Examined?, Marty Reilly, Pamela Sharkey Scott

Conference Papers

The ability of an organisation to adapt and evolve in accordance with external change is frequently cited as a path to sustainability and longevity of operations. The manner in which change, transformation and adaption manifests itself within an organisation continues to prompt research across a wide and varying array of disciplines. Of particular interest in terms of organisational change is capability development as a vehicle for transformation. If real transformation is to occur the organisation must go beyond incremental change in extending and modifying the ways in which it operates (Helfat et al. 2007). Capability development as a driver for …

Optimal Advertisement Scheduling In Breaks Of Random Lengths, Ajay Srinivasan Aravamudhan

Dissertations and Theses Collection (Open Access)

Broadcasters generate a large part of their revenue through advertising, especially in live sports. Scheduling advertisements can be challenging in live broadcasting, however, for sports such as Cricket that have breaks of random lengths and number during which the ads are shown. This uncertainty, coupled with the high price of spots for major competitions, means that improving ad scheduling can add significant value to the broadcaster. This problem shares similarities with the stochastic cutting stock problem and the dynamic stochastic knapsack problem, with applications in the wood, steel and paper industry and the transportation industry respectively.

This dissertation adds to …

The Next Catalyst For Change: How Corporate Shared Value Is Reshaping Capitalism, Emily Davenport

CMC Senior Theses

Both corporations and their global conglomerates are looking into the face of an evolving idea of capitalism.  As businesses become more intertwined with society, this special relationship is becoming increasingly deterministic of the condition of the world.  This paper explores the possibility that if businesses integrate shared value -- a way to combine economic and social value -- into their long-term business plans, that not only will society be better off, but the businesses themselves may be able to explore previously unrecognized potential for profits.

The Impact Of The Foreign Corrupt Practices Act On American Business From 1977-2010, Ajani Harris

CMC Senior Theses

This paper seeks to present the moral and ethical frameworks in which to consider the effect of bribing on business and the great community; confront the cultural differences that lie between American businesses and its potential interest abroad, as well as the growing international move to implementation similar to that of the FCPA; analyze prior anti-bribery legislation and the historical events that prompted the need for a policy like the FCPA, discuss the basic elements of the policy’s two pronged approach of anti-bribery and disclosure regulation; examine several cases in the enforcement of the FCPA on American businesses; and consider …

Professional Product Review Vol. 6 No. 1, American Dental Association, Council On Scientific Affairs

Professional Product Review

A user-friendly newsletter from the ADA Council on Scientific Affairs offering scientifically sound, unbiased, and clinically relevant information to member dentists about professional dental products tested by the ADA. This collection is historical and may not reflect current standards. For up-to-date information contact the ADA.

The Prevalence And Influence Of The Combination Of Humor And Violence In Super Bowl Commercials, Benjamin J. Blackford, James W. Gentry, Robert L. Harrison, Les Carlson

Department of Marketing: Faculty Publications

The growing concern over violence in the media has led to vast amounts of research examining the effects of violent media on viewers. An important subset of this research looks at how humor affects this relationship. While research has considered this subset in television programming, almost no research has explored this in the context of advertising. This paper builds on the little research that exists by examining the effects of combining humor and violence, as well as the theoretical approaches that underlie these effects. A content analysis is conducted to identify the prevalence of violence, humor, and the combination of …

Determinants Of Corporate Cash Holdings, Yun Lai (William) Li

CMC Senior Theses

The paper explores the driving forces behind corporate cash holdings by analyzing past literature and extending this research to the behavior of firms after the 2008 recession. I look at the cash to assets and net debt to assets ratios from October 1980 to October 2011 to obtain an understanding of the past and current state of cash holdings. A comprehensive literature review is done on agency costs and transactional motives to give the reader an overview of the costs and benefits of holding cash. This provides the foundation for the precautionary motives for companies today to keep cash as …

Cross Cultural Variables: Evaluating Employee Attitudes Across Four Regions Of Asia, Europe, North And Latin America, Martin Brockerhoff, Jeanine K. Andreassi Ph.D.

WCBT Working Papers

There has been an explosion of businesses moving operations overseas, setting up international joint ventures and establishing multinational enterprises. This trend has led organizational researchers as well as corporations to explore the implications of cultural differences in managing a workforce. Can the same Western management practices be used as effectively with employees in Asia as in North America? Does the application of Western management principles in multinationals affect aspects of job satisfaction in non-Western countries? This poster reports the findings from two exploratory analyses on the relationship between job attitudes and the geographic/cultural setting of business organizations. The first analysis …

“Choice Of Service, Choice Of Cost”- A Transformational Change Program In It - The Case Of A Global Consumer Products Company: Case Study, Barbara M. Tarasovich, Bridget Lyons

WCBT Faculty Publications

This paper presents a framework for development of a transformational change management program (Flamholtz and Randle, 2008) in an information technology (IT) organization of a global Fortune 200 consumer products company. The goal of the transformation was to build leading edge global IT service offerings, to internal and ultimately external customers. The program played a pivotal role in the company’s "Path to Growth" Strategy. This strategy included very specific targets for sales, margins and earnings growth over a five-year period. The case illustrates how a well conceived change program, integrated with an organization’s overall strategic plan, is a competitive advantage.

The Role Of The Site Selector, Andrew H. Shapiro

South Carolina Journal of International Law and Business

No abstract provided.

Ada News Convention Daily - 2011 Day 4, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

Scholarship In International Technical Communication, 1950-1989: A Historical Study, Xiaoyan Huang

Masters Theses

"This thesis is a study of the published scholarship in international technical communication from 1950 to 1989. It provides insight into the four decades' worth of scholarship as well as a resource for the development of present and future scholarship in international technical communication. It attempts to answer the following research questions: What did scholars of international technical communication study in each decade? What are the similarities and differences among the four decades in terms of scholarship in international technical communication? What are the strengths and weaknesses of the relevant scholarship in the four decades? What can we learn from …

Voluntary Environmental Disclosure By Australian Listed Mineral Mining Companies: An Application Of Global Reporting Initiative Guidelines, Yanan Xia

Theses : Honours

There is a growing interest in studying voluntary environmental reporting around the world, especially in the mining industry, as there has been an increasingly focused debate about mining and its environmental responsibility, driven by strong public sentiment. The objectives of this study were, firstly, to evaluate the changes in environmental reporting over the period 2007-2010, in terms of type and volume of information disclosed in the Australian mineral mining industry, using the 2006 Global Reporting Initiative (GRI) Guidelines and secondly, to identify the key political characteristics of companies that volunteer to disclose environmental information in their annual reports. Based on …

An Evaluation Of Corporate Social Responsibility Initiatives Implemented By Alcoa, Votorantim, And Vale As A Means To Aid In Poverty Alleviation In The Brazilian Regions These Mining Companies Operate, Emily A. Coleman

CMC Senior Theses

This thesis evaluates the corporate social responsibility (CSR) initiatives implemented by Alcoa, Votorantim, and Vale as a means to aid in poverty alleviation in the Brazilian regions these mining companies operate. Even though Brazil is ranked as the eighth largest economy in the world, 50 million Brazilians are living on less than US$1 per day. The presence of large mining corporations in Brazil’s poorest regions represents an opportunity for corporate social responsibility investments to improve social, economic, and environmental conditions in these locations. This research highlights the importance of designing corporate social responsibility programs according to the specific characteristics of …

The History Of Technical Communication Instruction At Missouri University Of Science And Technology: The Evolution Of A Curriculum, Elizabeth Marie Roberson

Masters Theses

"This thesis provides a written record of the history of technical communication instruction at Missouri University of Science and Technology (Missouri S&T). Beginning with the school's inception in 1871 as the Missouri School of Mines and Metallurgy (MSM) through to the year 2005, I have examined course catalogs and department files and conducted interviews to provide an overview of the evolution of technical communication instruction at this institution. To better understand this evolution, I have also provided a framework for the development of the English department from a single course in 1871 to the current Department of English and Technical …

Emerging Issues Of Management Education In The 21st Century, Amy E. Hurley-Hanson, Cristina M. Giannantonio, Bruce Dehning

Business Faculty Articles and Research

There is a need for the development of international course material studying corporations outside of the United States. The development of these materials is going to require new forms of cooperation between universities and corporations. Little research exists which examines whether practitioners read, understand, or use the material contained in academic journals. This paper examines the relationship between universities and corporations by reporting the results of a study which surveyed executives about their relationship with academic research. The paper then discusses methodologies for improving collaboration between the two constituencies and offers suggestions for the development of international course materials.

A Pre & Post Analysis Of The Impact Of Carbon Regulation & Ratification Of The Kyoto Protocol: An Australian Perspective, Maya Purushothaman, Ross Taplin

Research outputs 2011

This study examines emission and energy disclosures of 400 randomly selected Australian listed companies in 2005, 2007 and 2009 using a disclosure index derived from the Global Reporting Initiative. The longitudinal nature of this study provides a more comprehensive view of the online emissions and energy disclosures of Australian companies and highlights the impact of the ratification of the Kyoto Protocol and the introduction of carbon regulations, National Greenhouse and Energy Reporting (NGER) and Energy Efficiency Opportunities (EEO).The results were compared between the two periods, it was noted that rate of increase was lower during the latter (2007 to 2009) …