Business and Corporate Communications Commons^™

An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An

Masters Theses

Relationship marketing has been a heated topic in the communication paradigm. The primary relationship is the one between a supplier or provider of goods or services and buyers and users of those goods or services. In order to facilitate it, other stakeholders in the network of relationships may have to be involved. This thesis examined the relationship between Chinese manufacturers and American distributors by a pilot qualitative study. Social exchange theory was used as a scope to analyze the relationship. Nine participants from both sides answered computer-mediated interview questions. Business ethics and worldviews are important factors that businessmen look for …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Bullpen Team, Andrew Schori, Madi Maclean, Jeremy Shipe, Alex Wickenkamp, Aron Wehr

College of Journalism and Mass Communications: Student Advertising Projects

For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s only professional baseball team. Brett Beer, the Director of Marketing for the Saltdogs, along with his associates, provided us with one objective in developing a full campaign strategy. Mr. Beer wanted us to “get butts in seats.” Our team, Bullpen, conducted both secondary and primary research, developed a core media mix and strategies, and incorporated strategic creative tactics that would get more “butts in seats” in portraying Saltdog baseball games as …

Creative Problem Solving With The Ryg Awareness Indicator, Shawn Kassirer

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to show how Creative Problem Solving can be introduced into everyday processes and challenges through the use of business and project management monitoring tools. The project will review CPS facilitation experiences which explain how to integrate the CPS process alongside monitoring, controlling, and risk assessment methods in order to optimize existing processes. As a part of this integration process the idea of why Creative Problem Solving facilitation could use tools and tactics which will provide awareness and motivation to keep the process on track until the goal is attained and success is met. The …

2014 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2014.

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.

International Journal for Business Education

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.

2014 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Spring Into Service Day Slated For April 12, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University To Host Best Places To Work Seminar, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Missouri Arts Council Partners With Lu To Present National Tour, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Theatre To Present Anna Karenina In Black Box, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Chairman Of Wenshan University Presents Poem To Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lu Gold Medalist Returns Home, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 03/17/2014, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Nasa Engineer Adam Steltzner To Speak, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University To Participate In Innovative Stem Education Program, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University Launches Community Service Website, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 03/03/2014, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Online Integrity: Student Authentication In An Online Course, Susan Evans Jennings, M. Gail Weatherly, S. Ann Wilson

Faculty Publications

Distance education has been around for over 100 years and has progressed from print based or correspondence study to radio, television, audio or video recordings, and on to video conferencing and computer mediated instruction (Wang and Gearhart, 2006). In 2000, Dooley and Murphy stated that delivery via the Internet was relatively new and challenging for higher education institutions. Most would agree that even though delivery via the Internet might no longer be considered “relatively new,” it can still be considered challenging.

Wilson Hired As Assessment Officer At Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Analyzing Organizational Consulting As A Professional Practice: An Exploration Of The Theoretical And Attitudinal Assumptions, Kristina Rose Cosgrave

Communication Studies

This project (with both theoretical and applied portions) serves to enrich understanding about the vicissitudes of organizational consulting while simultaneously serving as preparation for working in this field. With such a wide spectrum of approaches and disciplines among professional consulting occupations, an important objective of this project is to explore underlying theoretical principles that generally influence the field of organizational consulting. In this project, theoretical insights from many pertinent organizational communication and persuasion concepts, especially Edgar Schein’s (1969, 1988, 2009) behavioral models of organizational consultation (purchase-of-expertise, doctor-patient, and process), are offered to accompany the professional correspondences with which they correspond. …