Business and Corporate Communications Commons^™

Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett

White Papers

A key issue between Baby Boomer managers and Generation Y employees is a difference of opinion on how often feedback regarding performance should be administered and the mode of feedback that is appropriate. Effective communication is essential for performance and productivity.

The Persuasive Aspect Of Brands, Kaylie A. West

Williams Honors College, Honors Research Projects

This is a state-of-the-art review, which discusses the tactics and Theories that go into enhancing a brand’s persuasive ability, and discusses how corporations go about creating an influential and successful brand identity. With constant technological innovation and evolving buyer behavior, it is important for corporations to take into account the importance of constantly developing and enhancing their brand. In this review, there is a discussion of the differences between brand and brand image, the importance of congruence between the brand and the consumer, an overview of marketing and advertising communication, and the use of endorsements and celebrities to strengthen brand …

2015 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2015.

2015 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2015.

Third-Party Beneficiaries And Contractual Networks, Alan Schwartz, Robert E. Scott

Faculty Scholarship

An increasing trend of economic agents is to form productive associations such as networks, platforms, and other hybrids. Subsets of these agents contract with each other to further their network project and these contracts can create benefits for, or impose costs on, agents who are not contract parties. Contract law regulates third party claims against contract parties with the third-party beneficiary doctrine, which directs courts to ask whether the contracting parties "intended" to benefit a particular third party. We show here what courts do with third party claims when network members fail to perform for third parties and what the …

Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies …

Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson

Department of Marketing: Faculty Publications

The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed …

Professor Emeritus Castro Appointed St. Louis Poet Laureate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University Receives Grant From Maritz, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Actual Cost Of Cell Phones, Kelsey Engelhardt

Undergraduate Honors Theses

The Actual Cost of Cell Phones

Social Media Campaign Supports Ferguson Businesses, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 12/08/2014, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Two Lu Students Chosen For National Multicultural Student Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Addressing The Language Needs Of Industry: Incorporating Real-Life Workplace Communication Into Sgc-Based Vocational English Modules, Lai Kun, Annie Choi

Practical Social and Industrial Research Symposium

No abstract provided.

A Movement Tool Kit For The Divergent And Convergent Cps Guidelines: Instruction Cards And Activity Floor Mats, Adela Vangelisti

Creativity and Change Leadership Graduate Student Master's Projects

A Movement Tool Kit for the Divergent and Convergent CPS Guidelines:

Instruction Cards and Activity Floor Mats

Movement is as natural to humans as breathing is, and, yet, passivity starts early in schools. We are taught to sit still and in silence for long periods of time. By the time we reach adulthood and enter the workforce, we have almost forgotten our sense of embodiment. This lack of movement is counter-productive, not only to learning but to the development of creativity as well. For this project, I designed a tool to recapture the joy and playfulness of movement. Furthermore, the …

Cross Cultural Analysis For Training And Facilitating Latin-American Audiences, Jose P. Alcazar

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to help Creative Problem Solving (CPS) trainers and facilitators to improve the efficacy when working with Hispanic groups and individuals, either in a personal or in organizational environments. This project will guide the facilitators to use a more appropriate tools that will allow the resource group to feel more comfortable during the idea generation, creating an environment more according to the believes and behavioral habits; and the client to feel more confident to converge and make decisions accordingly to the initial goals. When training people in CPS, the project will align the methodology and …

Issues In Central Bank Communication, Williams D. Kareem

Bullion

This article examines salient issues in communication which is a key aspect of Central Banking. Although, the value of communication has been hitherto ignored, it has become evident over time that, for a central bank to succeed in achieving its set objectives and mandates, it must put in place effective and efficient mechanisms needed in crafting, and disseminating information about its policies. The ability of the central banks to identify their stakeholders and address their unique communication needs will enable them to earn the trust of their stakeholders and portray them as transparent and accountable entities.

Where There’S A Will: Can Highlighting Future Youth-Targeted Marketing Increase Support For Soda Taxes?, Sungjong Roh, Jonathon P. Schuldt

Research Collection Lee Kong Chian School Of Business

Objective: Amid concern about high rates of obesity and related diseases, the marketing of nutritionally poor foods to young people by the food industry has come under heavy criticism by public health advocates, who cite decades of youth-targeted marketing in arguing for reforms. In light of recent evidence that the same event evokes stronger emotional reactions when it occurs in the future versus the past, highlighting youth-targeted marketing that has yet to occur may evoke stronger reactions to such practices, and perhaps, greater support for related health policy initiatives. Method: In a between-subjects experiment, Web participants (N = 285) read …

Nepali Corporate Culture Of Giving: Investigating Practices Of Corporate Social Responsibility, Taylor Knoop

Independent Study Project (ISP) Collection

The purpose of this research is to explore corporate Nepal’s definition of corporate social responsibility (CSR), how these definitions influence corporations’ activities and the motivation and rationale behind giving. Multiple factors are impacting the practice of CSR, such the historical influence, personality of industry sector, post-conflict recovery efforts, and trust and transparency in giving. However, corporations’ definition of CSR contradicts the type and level of activities they engage in. The rhetoric is often stronger than the action undertaken, although there is slight trend towards a more incorporated social responsible business model, particularly in the financial and tourism industries. The primary …

2014 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2014.