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Ada Foundation Accepting Applications For Its 2015 Samuel D. Harris Fund, American Dental Association 2015 American Dental Association

Ada Foundation Accepting Applications For Its 2015 Samuel D. Harris Fund, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.


American Dental Association Releases Ada Practical Guide To Substance Use Disorders And Safe Prescribing, American Dental Association 2015 American Dental Association

American Dental Association Releases Ada Practical Guide To Substance Use Disorders And Safe Prescribing, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.


Arizona Dentist Installed As American Dental Association Trustee, American Dental Association 2015 American Dental Association

Arizona Dentist Installed As American Dental Association Trustee, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.


Texas Dentist Installed As American Dental Association Trustee, American Dental Association 2015 American Dental Association

Texas Dentist Installed As American Dental Association Trustee, American Dental Association

News Releases

This collection includes standard news releases, information kits and other documents distributed for publicity, information, announcements of events, etc. as issued from the ADA. Items included in this collection are archival and any costs, links, contact information, or other figures may be out of date. Please contact the ADA to verify information.


Ada News Convention Daily - 2015 Day 1, American Dental Association, Publishing Division 2015 American Dental Association

Ada News Convention Daily - 2015 Day 1, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.


Ada News Convention Daily - 2015 Day 3, American Dental Association, Publishing Division 2015 American Dental Association

Ada News Convention Daily - 2015 Day 3, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.


Ada News Convention Daily - 2015 Day 4, American Dental Association, Publishing Division 2015 American Dental Association

Ada News Convention Daily - 2015 Day 4, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.


Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett 2015 University of Nebraska at Omaha

Boomers Vs. Gen Y—The New Communication Gap, Sara Bennett

White Papers

A key issue between Baby Boomer managers and Generation Y employees is a difference of opinion on how often feedback regarding performance should be administered and the mode of feedback that is appropriate. Effective communication is essential for performance and productivity.


The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton 2015 Edith Cowan University

The Impact Of Participative Communication On Organisational Cultural Change: Two Local Government Cases Of Change, Katie Turton

Theses: Doctorates and Masters

Managing change is of critical importance in organisations. Communication during the change process has been the subject of considerable and highly contested academic and managerial debate. In this study, The Impact of Participative Communication on Organisational Cultural Change: Two Local Government Cases of Change, communication during the change process was closely examined to see how, if at all, participative processes impact upon the adoption of change. As a result of this research a ‘Ladder of Employee Participation in Change Management’ was developed, to better understand the nature of participative communication and provide clarity for change practitioners who develop change communication …


The Persuasive Aspect Of Brands, Kaylie A. West 2015 University of Akron Main Campus

The Persuasive Aspect Of Brands, Kaylie A. West

Williams Honors College, Honors Research Projects

This is a state-of-the-art review, which discusses the tactics and Theories that go into enhancing a brand’s persuasive ability, and discusses how corporations go about creating an influential and successful brand identity. With constant technological innovation and evolving buyer behavior, it is important for corporations to take into account the importance of constantly developing and enhancing their brand. In this review, there is a discussion of the differences between brand and brand image, the importance of congruence between the brand and the consumer, an overview of marketing and advertising communication, and the use of endorsements and celebrities to strengthen brand …


Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson 2015 Valdosta State University

Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson

Department of Marketing: Faculty Publications

The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed …


2015 January, Office of Communications & Marketing, Morehead State University. 2015 Morehead State University

2015 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2015.


2015 Web Features, Office of Communications & Marketing, Morehead State University. 2015 Morehead State University

2015 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2015.


Talk. Act. Thrive. (You)Nified, amitynine, Amy Okell, Cristina Petrisor, Dayton Stange, Connor Schulte, Amanda Schmidt, Courtney Sehn, Brandon Weeldreyer, Colin Burt, Anh Thoai Dinh 2015 University of Nebraska-Lincoln

Talk. Act. Thrive. (You)Nified, Amitynine, Amy Okell, Cristina Petrisor, Dayton Stange, Connor Schulte, Amanda Schmidt, Courtney Sehn, Brandon Weeldreyer, Colin Burt, Anh Thoai Dinh

College of Journalism and Mass Communications: Student Advertising Projects

This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.


Communicating Corporate Social Responsibility In Singapore: Towards More Effective Media Relations, A. PANG, Angela Ka Ying MAK, Joanne M. H. LEE 2015 Singapore Management University

Communicating Corporate Social Responsibility In Singapore: Towards More Effective Media Relations, A. Pang, Angela Ka Ying Mak, Joanne M. H. Lee

Research Collection Lee Kong Chian School Of Business

Organizations face several impediments when it comes to communicating their corporate social responsibility (CSR) engagement to the public via the media. This paper examines practitioners’ and journalists’ perception of CSR communication using the agenda-building model (Qiu Q, Cameron GT, Communicating health disparities: building a supportive media agenda. VDM Verlag, Saarbruecken, 2008) by examining news coverage of how practitioners and journalists understand CSR, what types of CSR stories get covered in the media, and how are CSR stories portrayed in the media. News coverage of Singapore’s mainstream publications, The Straits Times, The Business Times, and The New Paper, were analyzed. The …


Third-Party Beneficiaries And Contractual Networks, Alan Schwartz, Robert E. Scott 2015 Yale Law School

Third-Party Beneficiaries And Contractual Networks, Alan Schwartz, Robert E. Scott

Faculty Scholarship

An increasing trend of economic agents is to form productive associations such as networks, platforms, and other hybrids. Subsets of these agents contract with each other to further their network project and these contracts can create benefits for, or impose costs on, agents who are not contract parties. Contract law regulates third party claims against contract parties with the third-party beneficiary doctrine, which directs courts to ask whether the contracting parties "intended" to benefit a particular third party. We show here what courts do with third party claims when network members fail to perform for third parties and what the …


The Business Of Creative Industries, CHONG, Mark 2015 Singapore Management University

The Business Of Creative Industries, Chong, Mark

Research Collection Lee Kong Chian School Of Business

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.


Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying MAK, Suwichit CHAIDAROON, Augustine PANG 2015 Singapore Management University

Mncs And Csr Engagement In Asia: A Dialectical Model, Angela Ka Ying Mak, Suwichit Chaidaroon, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies …


Professor Emeritus Castro Appointed St. Louis Poet Laureate, Lindenwood University 2014 Lindenwood University

Professor Emeritus Castro Appointed St. Louis Poet Laureate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood University Receives Grant From Maritz, Lindenwood University 2014 Lindenwood University

Lindenwood University Receives Grant From Maritz, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


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