Business and Corporate Communications Commons^™

I-70 Construction Delays Expected In St. Charles, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood To Host Glenn Markway Memorial Rugby Match And Bone Marrow Donor Drive, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Recreation Administration Ranked 17th In Country By College Values Online, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Men's Ice Hockey Wins National Championship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 03/07/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Symptomatic Leadership: The Impact Of Changing Demographics On Global Business, Linda L. Ridley

Publications and Research

The past several decades have displayed a focus on diversity in the workplace throughout the corporate environment. Questions remain: has the effort been at all impactful – or, due to its symbolic nature, has it only been a distraction? What behaviors would have been better emphasized to achieve full participation and opportunity by all actors in a firm?

Considerable research has revealed that attempts at diversity are clumsy at best; and spurious at worst. [i] The challenge for firms has been to develop a “business case” for why those contributing groups represented by women and people of color should be …

Chick-Fil-A, Qdoba, Caribou Coffee Coming To Lindenwood In Food Service Deal, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Holds Line On Tuition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Barnes & Noble To Create New Bookstore Experience, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

How Firms Are Better Capturing Ideas From The Inside, Singapore Management University

Perspectives@SMU

Internal crowdsourcing allows staff to participate more widely

Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad

Roesch Library Staff Publications

Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Lindenwood Hires Vice President For Intercollegiate Athletics, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Issues In Corporate Communication And Measurement., Williams D. Kareem

Bullion

This paper examines the concept corporate communications and measurement. After a definition of the concept and a brief review of related literature the paper identified three categories of communication namely management communication, organisational communication and marketing communication. This is followed by a literature review of corporate communication concepts which in also consists of 3 important elements: management instruments or tools; internal and external communication; and Stakeholders or audiences. The paper further examines implications of corporate of corporate communication; corporate communication process; and why measure corporate communications under which measurement and evaluation components and commons measure processes and the likely metrics …

2016 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2016.

Secret Conversation Opportunities Facilitate Minority Influence In Virtual Groups: The Influence On Majority Power, Information Processing, And Decision Quality, Roderick I. Swaab, Katherine W. Phillips, Michael Schaerer

Research Collection Lee Kong Chian School Of Business

We examined the impact of secret conversation opportunities during virtual team discussions on majority opinion holders’ motivation to attend to minority opinion holders. Studies 1a and b showed that majorities were more motivated to process others’ arguments when secret conversation opportunities were available (vs. not), provided these arguments contained unique (vs. shared) information and this information was offered by the minority (vs. majority). Study 2 demonstrated that this effect occurs because secret opportunities made majorities feel less powerful after being exposed to unique information from the minority (Study 2a), especially when majority members expected others to use these channels (Study …

Encouraging The Rise Of Fan Publics: Bridging Strategy To Understand Fan Publics’ Positive Communicative Actions, Arunima Krishna, Soojin Kim

Research Collection Lee Kong Chian School Of Business

The identification and engagement of supportive publics or fan publics to being a part of an organization’s communication efforts and activities has very recently emerged as a key agenda among public relations scholars and practitioners. While discussions on fandom and fan activism can be found extensively in the social sciences (e.g., Lee, 2011; Parry, Jones & Wann, 2014; Millward & Poulton, 2014), public relations as a field is yet to address fans as a public of interest. A few efforts have been made to build the connections between relationship management research (e.g., Bruning, Dials, & Shirka, 2008), public relations, and …

The Effect Of Bad Reputation: The Occurrence Of Crisis, Corporate Social Responsibility, And Perceptions Of Hypocrisy And Attitudes Toward A Company, Kyujin Shim, Sung-Un Yang

Research Collection Lee Kong Chian School Of Business

Based on attribution theory, this study examines how corporate social responsibility (CSR) and media coverage of corporate reputation, crisis, and CSR history affect the attribution of corporate hypocrisy and subsequently shape attitudes toward a company. The study found that perceptions of corporate hypocrisy mediated corporate reputation and attitudes toward a company during a crisis. The study suggested that CSR might be utilized best when a company has a good reputation with no crisis, whereas corporate hypocrisy is perceived most when a bad reputation and/or a company crisis lead the public to infer ulterior motives in CSR. Theoretical and practical implications …

Lindenwood Signs Five-Year Deal With Under Armour, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Nonprofit Bootcamp Simulation To Equip Managers, Directors, And Volunteers, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.