Open Access. Powered by Scholars. Published by Universities.®

Business and Corporate Communications Commons™

Open Access. Powered by Scholars. Published by Universities.®

6,090 Full-Text Articles 2,836 Authors 4,809,822 Downloads 221 Institutions

All Articles in Business and Corporate Communications

Faceted Search

6,090 full-text articles. Page 110 of 202.

Complexities Of Chinese Contemporary Art, HONGJIA CHEN 2018 The University of San Francisco

Complexities Of Chinese Contemporary Art, Hongjia Chen

Master's Projects and Capstones

Throughout the history of the People’s Republic of China (PRC), art has always been state-dominated and driven by governmental and political agendas. In comparison to fellow artists in the Western world, historically, Chinese artists have lacked the freedom to express their passion and creativity through artistic forms. The contemporary art movement in China, however, maneuvers around this challenge and provides a more positive direction—one in which artists have a stronger voice and economic benefits are combined with governmental support and encouragement of art activities that enhance social capital and one’s habitus. To some extent, this is changing, with the first …


Gray Featured In Summit Daily News For Women's Rugby, Lindenwood University 2018 Lindenwood University

Gray Featured In Summit Daily News For Women's Rugby, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Montel Moore Featured In American For New Album, Lindenwood University 2018 Lindenwood University

Montel Moore Featured In American For New Album, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines 2018 Pittsburg State University

Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines

Electronic Theses & Dissertations

A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national and local sponsors, and how brand attachment to the university or sponsoring brands effects perception of the sponsorship alliances. Phase One included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and functioned …


Lindenwood Staff And Faculty Award Winners Announced, Lindenwood University 2018 Lindenwood University

Lindenwood Staff And Faculty Award Winners Announced, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Johnson Featured For Pageant Title, Journalism Work, Lindenwood University 2018 Lindenwood University

Johnson Featured For Pageant Title, Journalism Work, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Innovation, Culture And The Path To Postmodernism: Finland Vs. Denmark, Jayme Harlander 2018 College of Saint Benedict/Saint John's University

Innovation, Culture And The Path To Postmodernism: Finland Vs. Denmark, Jayme Harlander

All College Thesis Program, 2016-2019

The purpose of this study is to explore the concept of postmodernism as it applies to the innovative process as carried out in the 21st century. In doing so, this study compares and contrasts two countries within a region of the world with differing innovative capacities and then link these differences to their different engagements with the forces that characterize what scholars have terms “postmodernism”. From this study we find that countries that are more closely engaged with these postmodernist forces thrive as 21st century innovators; those that are less engaged –i.e., have trouble transitioning from the old “modernist” ethos—falter …


Ada News - 05/07/2018, American Dental Association, Publishing Division 2018 American Dental Association

Ada News - 05/07/2018, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Congratulations, Class Of 2018, Lindenwood University 2018 Lindenwood University

Congratulations, Class Of 2018, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Dasilva Discusses Race And The 1904 St. Louis World’S Fair On Kwmu, Lindenwood University 2018 Lindenwood University

Dasilva Discusses Race And The 1904 St. Louis World’S Fair On Kwmu, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Epoca House: The Implementation Strategy, Courtney Thomas, Yaffa Fain, Shuxiao Teng, Mingjun Xie 2018 Clark University

Epoca House: The Implementation Strategy, Courtney Thomas, Yaffa Fain, Shuxiao Teng, Mingjun Xie

School of Professional Studies

This capstone report provides a written strategic implementation plan for EPOCA House. EPOCA, Ex-Prisoners and Prisoners Organizing for Community Advancement, is a non-profit dedicated to creating better resources and opportunities for prisoners and ex-prisoners in Worcester. The organization’s most recent initiative, EPOCA House, is a transitional facility that will provide reentry services and temporary housing to ex-offenders in and around the Worcester area. Recently, Massachusetts passed a comprehensive criminal justice reform bill that will dramatically reduce the number of people being incarcerated; however, little attention is focused on what will happen to individuals after they leave prison. At the same …


A Guide For Hiring Mature Employees At Ascentria, Binghe Change, Calleigh Leach, Elsie Lu, Hongquiang You, Mengge Wang, Nina Mariotti 2018 Clark University

A Guide For Hiring Mature Employees At Ascentria, Binghe Change, Calleigh Leach, Elsie Lu, Hongquiang You, Mengge Wang, Nina Mariotti

School of Professional Studies

This paper will explore existing literature on aspects of an intergenerational workplace in a nonprofit organization and provide recommendations for recruiting and retaining older employees for a human service organization, Ascentria Care Alliance, in Worcester, MA. The paper will review research on trends in the nonprofit industry, a comprehensive breakdown of generational workplace values, reasons people are returning to work and effective marketing strategies that appeal to older generations. Marketing strategies specifically will explore best practices for website design, social media usage, and job descriptions. Additionally, this paper will research case studies of nonprofits with successful intergenerational workforce initiatives, as …


Clear The Air: Moving Towards A More Supportive, Welcoming, Tobacco-Free Clark University, Edward Aroko, Simon Elliot, Jackson Espe, Donovan Smith, Michael Spanos 2018 Clark University

Clear The Air: Moving Towards A More Supportive, Welcoming, Tobacco-Free Clark University, Edward Aroko, Simon Elliot, Jackson Espe, Donovan Smith, Michael Spanos

School of Professional Studies

The deleterious health effects of the consumption of tobacco products, especially for youth, have been documented thoroughly and are nearly universally recognized. Numerous federal, state, and local regulations, coupled with health education and tobacco cessation initiatives have been launched to address these effects. Although these pushes have done much to reduce the rates of preventable health conditions and death due to the usage of tobacco, there remains much work to be done at the local level to discourage and disrupt patterns of substance use and abuse. The mission of Clark Clear the Air is to propose various and creative ways …


Inbound Marketing, Hasini Assiriyage, Isabelle Zoeckler, Emmanuel Aghado, Kefu Bu, Xiouyu Jiang, Rajesh Kamble, Yan Wang 2018 Clark University

Inbound Marketing, Hasini Assiriyage, Isabelle Zoeckler, Emmanuel Aghado, Kefu Bu, Xiouyu Jiang, Rajesh Kamble, Yan Wang

School of Professional Studies

This study looks into inbound marketing practice through the process of secondary research. This insight on best practices and market examples have been employed in order to identify the benefits of Inbound Marketing for the School of Professional Studies at Clark University. Through the research, this team has consolidated a number of recommendations for the SPS marketing strategies moving forward. A focus has been placed on identifying solutions, which were effective and financially feasible. The primary solutions are internally sourced; with a future long term recommendation of seeking advice from a third party firm to automate the process.


Adult Learners: A Targeted Marketing Approach, Sarah Baldelli, Camilo Botero, Camille Ferreol, Caleb Horton, Xinyue Ma, Stefan Sprinkmoller 2018 Clark University

Adult Learners: A Targeted Marketing Approach, Sarah Baldelli, Camilo Botero, Camille Ferreol, Caleb Horton, Xinyue Ma, Stefan Sprinkmoller

School of Professional Studies

The development of the Adult Learner Capstone Project started with a focus and need to learn more about affinity groups in the Worcester area in order to reach the potential adult learner demographic. Although some partnerships already existed, the Director of Marketing and Communications for Graduate Admissions, Tara Probeck, yearned to explore the potential partnerships and alternative uses of professional organizations to market to the current working professionals. From this idea, our capstone project was introduced in hopes of establishing a comprehensive and exhaustive list of potential organizational partnerships, specific for the School of Professional Studies.


My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou 2018 Clark University

My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou

School of Professional Studies

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market …


Corporate Governance A Comparative Analysis In India And The Us, Pallak Bhandari 2018 Bryant University

Corporate Governance A Comparative Analysis In India And The Us, Pallak Bhandari

Honors Projects in Accounting

My senior capstone project focuses on the importance of transparency and monitoring within corporate governance, especially in India and the US. To understand corporate governance, I studied the different theories and models of corporate governance as well as sustainability reporting. This research discusses the legal and regulatory environment within India and the US, and through a comprehensive study of the regulatory bodies within the two countries, I determined the best practices of corporate governance. I conducted a comparative analysis across India and the US with focus on 13 elements: insider trading, disclosure and certification of financial statements, remuneration disclosure, code …


Optical Heritage Museum: An Interactive Touch, Connor Guerin, Ankur Halwai, Jinzhao Liu, Qi Liu, Yangjing Wang, Yashaswini Bharti 2018 Clark University

Optical Heritage Museum: An Interactive Touch, Connor Guerin, Ankur Halwai, Jinzhao Liu, Qi Liu, Yangjing Wang, Yashaswini Bharti

School of Professional Studies

Optical Heritage Museum (OHM) was established in 1983 with the aim to preserve, promote and display historical artifacts of the optics industry and educate all of its vital role optics has played in societal development. Over the years, the museum has grown in its physical space along with exhibit development to engage audiences in innovative, effective methods. Clark University’s School of Professional Studies department and curator of Optical Heritage Museum, Mr. Whitney’s Whitney, have establish a collaboration that has spanned over two semesters with the goal to support and aid in improving OHM. Our capstone group was assigned the task …


Leicester Research A Study In Effective Technology In Education, Jimeshkumar Chauhan, Anna Lakomy, Li Liu, Christina McCarthy, Scott McCarthy, Roman Pena, Emilie Smiley 2018 Clark University

Leicester Research A Study In Effective Technology In Education, Jimeshkumar Chauhan, Anna Lakomy, Li Liu, Christina Mccarthy, Scott Mccarthy, Roman Pena, Emilie Smiley

School of Professional Studies

The LPS Research Team has been tasked with researching and recommending a technology plan for a new school that Leicester Public Schools is planning to build. In this paper, we present an overview of the our goals and our client’s goals, an introduction to industry trends, and discuss our findings based on research conducted via interviews with schools that have undergone similar projects. We also outline the conclusions drawn from this research and our analysis of the data we uncovered, and make specific recommendations for technology to be utilized in Leicester’s new school. Finally, we present a 3-part framework that …


Leicester Public Schools Information And Data Portal: Research And Recommendations, Yue Cen, Natalie Bonetti, Rashida Buchanan, Sathark Jain, Yuwei Wong 2018 Clark University

Leicester Public Schools Information And Data Portal: Research And Recommendations, Yue Cen, Natalie Bonetti, Rashida Buchanan, Sathark Jain, Yuwei Wong

School of Professional Studies

The purpose of this project is to develop a strategy for the creation of a multifaceted portal to help with the organization and dissemination of information about the Leicester public school district. The functionality of this portal is to provide comparative financial, demographic, and academic data to other relative school districts in the area, both for the parents’ and for the city’s reference. It will be an examination into the best practices for creating a portal, both technological and aesthetic recommendations, as well as research into the value the publication of this data would provide for the parents of current …


Digital Commons powered by bepress