Business and Corporate Communications Commons^™

Ada News - 04/17/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene

Collin College Undergraduate Interdisciplinary Student Research Conference

Panel Chair: Lisa Roy-Davis

Papers Presented:

"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng

"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng

"The Future of the Fashion Industry" by Paul Z. Armstrong

"Beauty Standards: An Historical Exploration" by Hannah Neeley

"The 1950s: American Fashion at Midcentury" by Emily Keene

Lindenwood University Included On College Choice “Best Bachelor’S In Information Technology” List, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

What Happens At Camp Does Not Stay At Camp: A Rhetorical Analysis On The American Camp Association's 'Mission And Vision' Page, Abigail W. Fiege

SCOM Undergraduate Research Conference

Research on mission statements as a genre of rhetoric and evaluation of the American Camp Association's mission and vision webpage based on found criteria.

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.

National Championships Pile Up In April, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

David And Goliath, Jacob Thorpe

Marriott Student Review

Book review of David and Goliath by Malcolm Gladwell.

Work Rules! Insights From Inside Google, Krista Johnson

Marriott Student Review

Book review of Work Rules! Insights from Google written by Laszlo Bock.

Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl

Marriott Student Review

This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.

Professor Q+A: Jim Brau, Annie Pond

Marriott Student Review

Get to know Brigham Young University's Joel C. Peterson Professor of Finance, Jim Brau.

An Unsung Hero Of The Tanner--Jeffrey Subramanian, Kempton Cox

Marriott Student Review

Jeffrey Subramanian beautifies the grounds surrounding the Tanner Building, but he also writes poetry and plays the cello. The author calls Jeffrey an "unsung hero" because he is, in fact, the author's hero.

Two Perspectives On Violence In Business, Ian Bristol Whatcott, Karson Fronk

Marriott Student Review

Violence has become common place in business strategy, taking on many forms. Some use violence in rhetoric as they compete with other companies while others use sell violence as entertainment. Many people are familiar with violence in their organizations. This article looks more into how effective violence is to a company's performance. It examines recent research done by professors at different universities on the subject. It offers two perspectives, looking first at violent rhetoric and then how violence advertisements affects a firm's bottom line. The article finds that exposure to violent rhetoric outside a firm affects employee's ethics more than …

The Power Of Inclusion: What Gay And Lesbian Employees Want Marriott School Students To Know, Lisa Love Snyder, Hannah Salzl

Marriott Student Review

Extensive research has shown that diverse workplaces are more effective than homogenous workplaces; however, gay and lesbian employees still often face discrimination or exclusion in the workplace. In order to initiate discussion about inclusion and diversity in the workplace, the authors interviewed five gay employees (four women and one man). This article contains a brief introduction and conclusion, as well as excerpts from the interviews. The interviewees confirmed that they had experienced discrimination in the workplace themselves or had seen it happen with others. They offered advice to future employees and managers, including the importance of creating an environment of …

Look Before You Leap: 4 Questions Every Woman Should Ask While Job Searching, Hannah Y. Olvera

Marriott Student Review

Despite women’s preparation and effort during the job searching process, women are disproportionately dissatisfied with their employers. According to a Crain’s Report conducted in 2016, 42 percent of women left because they “didn’t feel recognized and didn’t see opportunities for advancement,” 43.6 percent believe their compensation is less compared to their male peers, and only 50.4 percent believe their companies have a fair family leave policy. To overcome these challenges, women must ask various questions to lead them to their ideal career from an equal opportunity employer. As women become more assertive in their job searching, they will create a …

E-Commerce Industry Spotlight, Krista Johnson

Marriott Student Review

A highlight of the E-Commerce industry.

Byu Tech Club: At The Base Of Silicon Slopes, William R. Adams

Marriott Student Review

As technology continues to drive Utah's economic growth, Brigham Young University students have launchd the BYU Tech Club to inform their peers with technical and non-technical degrees of career opportunities in technology, build the skills and knowledge to be attractive job candidates, and earn internship and full-time offers from high-grow startups and leading technology companies.

Obamacare: Under The Knife, Kylan Rutherford

Marriott Student Review

President Trump and Congress have tried and failed to pass through a replacement plan for Obamacare. This article details why this effort failed, and several issues extant in Obamacare that may move the law toward insolvency. These issues are the mandate, guaranteed issue, and the 'risk corridor' funding set up to back struggling insurance companies.

Buzzwords: Jargon That Will Keep You Going Through The Year, Annie Pond

Marriott Student Review

Business jargon to help you throughout the year.

In Defense Of The Self-Help Book, Owen Barrott

Marriott Student Review

"In Defense of the Self-Help Book" explores the relationship between behavioral economics and the effects that self-help and management books have. It explores loss aversion and the optimism bias paradox and applies it to those who use success literature to improve their own abilities.

Marriott Student Review, Marianna Richardson

Marriott Student Review

This is the inaugural edition of the Marriott Student Review on BYU Scholar Archive. Marriott Student Review is a journal by students, for students. We work to inform Marriott School students about contemporary issues and to prepare them to meaningfully contribute to the global community. We also offer the opportunity for students to publish and add their voice to current events.