Business Analytics Commons^™

Case Analyses In Financial Accounting, Jordan Watts

Honors Theses

The following thesis explores topics in the profession of public accounting, a diverse and ever-evolving field. As the global business environment and economy develop, so must accounting standards and ideas in order to protect the interests of the masses who invest and take part in the larger economy. The following cases expound on important concepts in the field of accountancy and provide careful consideration of standards utilized and debated worldwide. Each case is explored within the context of a different company or situation, allowing for a diverse palette of research topics from which to view the business world through an …

Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi

Honors College Theses

The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …

Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello

Honors Projects

An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.

It's All Greek To Me: Greek Membership Impacts At Bryant, Stephanie Souza

Honors Projects in Information Systems and Analytics

A large aspect of student life for college campuses across the country includes Greek Life, whereby students must gain membership and are initiated into a secret society style of organization. Upon expansive research and thorough analysis of the field focused on Greek involvement implications, impacts, and outcomes, there were many conflicting conclusions across studies that had a wide variety of differing input and control factors. With little definitive and holistic research that could reflect all colleges and chapters of Greek Life, this project takes specifically to the climate of Greek Life at Bryant University. Many studies primarily focus on the …

College News

Business Exchange

Thomas Donley Appointed Business College Interim Dean; Coming Soon: Revised MBA, New Graduate Degrees; In Memoriam: Robert O'Keefe

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

How Power Bi Can Be Built To Analyze Player And Team Statistics In The Nba, Alison Raszler

Theses/Capstones/Creative Projects

Software is evolving every day to aid the work of what was once manual and monotonous tasks (Software Engineers). One of these platforms is Power BI, a product made by Microsoft. Power BI is a business analytics software that can provide visualization for data that is created through reports or dashboards. My thesis used the Power BI software to answer the question “How Power BI can be built to show player and team stats for the NBA.” In this project, I researched and developed a tutorial on how to use Power BI to build a report using historical statistics of …

Arbor Day Foundation Consulting Project Mngt 475l, Trevor Lockard, Demi Vanreeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Mason Smalley

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Analyzing Competitive Balance In Professional Sport, Kevin Alwell

Honors Scholar Theses

In this paper we review several measures to statistically analyze competitive balance and report which leagues have a wider variance of performance amongst its competitors. Each league seeks to maintain high levels of parity, making matches and overall season more unpredictable and appealing to the general audience. Here we quantify competitive advantage across major sports leagues in numbers using several statistical methods in order for leagues to optimize their revenue.

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb

Honors Program: Senior Projects (Public)

The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.

Corporate Decision-Making In The Presence Of Political Uncertainty: The Case Of Corporate Cash Holdings, William B. Hankins, Anna-Leigh Stone, Chak Hung Jack Cheng, Ching-Wai (Jeremy) Chiu

Research, Publications & Creative Work

Using a quarterly panel of U.S. corporations over the period 1985 – 2014 we show that corporate managers respond to political uncertainty and economic policy uncertainty shocks in different ways. We proxy for political uncertainty using the Partisan Conflict Index and employ a prevalent empirical macroeconomic methodology to construct structural shocks that are orthogonal to shocks captured by the Economic Policy Uncertainty Index. Following a political uncertainty shock, corporations increase cash but do not adjust investment. Alternatively, following an economic policy uncertainty shock, firms appear to draw on cash and reduce capital spending to increase R&D spending.

The Dynamics And Effects Of Supply Network Structure, Marat Davletshin

Graduate Theses and Dissertations

The rising interest in network theory among supply chain scholars reflects an emerging shift in perspective. To deliver global speed, efficiency, and responsiveness, modern firms’ supply chains are becoming increasingly complex. The patterns of interactions and interdependencies among hundreds of firms interconnected by these complex supply chains cannot be adequately explored from the dyadic perspective, which has dominated supply chain research for decades. Many supply chain scholars agree that the language of networks can provide a syntax and structure to describe and explore this complex reality. The actual application of network theory in supply chain research, however, has been limited. …

An Examination Of How Environmental, Social, Governance (Esg) Investing Influences A Company's Stock Return, Sam Marty

Undergraduate Honors Thesis Projects

Using a random sample of 184 companies traded on the New York Stock Exchange in 2019, this paper investigates the impact of Environmental, Social, Governance (ESG) investing on a company’s stock return. The results show that ESG investing has a positive and statistically significant impact on a company’s stock return. An increase in one ESG rating leads to an increase between 0.4% and 3.6% in the return of a company’s stock. Additionally, the results show that individual ESG factors are each statistically insignificant. This indicates that the three ESG factors need to be viewed together rather than individually. Lastly, the …

Strategic Analysis Of Knowledge Management Practices, Mason Gordon

Honors Theses

This paper analyzes the critical success factors for knowledge management and looks at how the current knowledge management strategy of the Warranty department at Eaton. To analyze these success factors, the current platforms for knowledge management were analyzed for their intended use, determined how the platforms were used by the department, and determined flaws of the current platform in relation to the needs of the department. Training content and methods were analyzed to determine effectiveness. The results show that the current knowledge management strategy of the department lacks the ability to capture critical business knowledge, information is siloed between departments, …

Super Bang For The Super Buck: An Economic Analysis Of Super Bowl Advertisements, Marissa Pownall

Business and Economics Presentations

Advertising has played an important role in television and has been widely used by a variety of different businesses to help increase their brand awareness as well as promoting their products. Specifically in the Super Bowl, established brands use this opportunity to reinforce themselves in the market. The average price of a 30-second Super Bowl Ad in 2020 was $5.6 million. This brings into question: What is the economic impact of Super Bowl advertisements on a company's revenue?

Qlime-A Quadratic Local Interpretable Model-Agnostic Explanation Approach, Steven Bramhall, Hayley Horn, Michael Tieu, Nibhrat Lohia

SMU Data Science Review

In this paper, we introduce a proof of concept that addresses the assumption and limitation of linear local boundaries by Local Interpretable Model-Agnostic Explanations (LIME), a popular technique used to add interpretability and explainability to black box models. LIME is a versatile explainer capable of handling different types of data and models. At the local level, LIME creates a linear relationship for a given prediction through generated sample points to present feature importance. We redefine the linear relationships presented by LIME as quadratic relationships and expand its flexibility in non-linear cases and improve the accuracy of feature interpretations. We coin …

Library Services: Impact Analysis Spring 2018 To Fall 2018, Amanda M. Hagman, Lindsay Ozburn, Hayden Hoopes, Erik Dickamore, Bradford R. Cole, Mitchell Colver

Publications

Libraries are an essential element of learning on university campuses. The content housed within libraries supports academic exploration and growth. Physically, libraries are designed to provide access to materials and spaces that facilitate learning. This report explored the impact of student library resource use on student persistence to the next term.

Students' library resource use was captured with EZ Proxy log-ins and library material check-outs. Students who had a record of using library resources were compared to similar students who did not have a record of library resource use. They were compared using prediction-based propensity score matching. Students who used …

Shift-Share Analysis: Appalachian Region Micropolitan And Metropolitan Areas, 2005 – 2018 Part I. Regions 1 - 60, Randall Jackson, Péter Járosi

Shift Share Analyses

In County-level CIE Supply Chain Analysis, the second of five p a rts o f A n E c onomic A n alysis of the Appalachian Coal Industry Ecosystem posted to the Commission’s website in January of 2018, we developed a set of metrics that were used to provide insights on the past and future supply chain implications of long-term coal industry decline in Appalachia.[1] These metrics were used to identify counties that have been heavily impacted by the decline of the coal industry, those that remain dependent on the coal industry ecosystem (CIE), and among the dependent counties, those …

Shift-Share Analysis: Appalachian Region Micropolitan And Metropolitan Areas, 2005 – 2018 Part Ii. Regions 61 - 120, Randall Jackson, Péter Járosi

Shift Share Analyses

In County-level CIE Supply Chain Analysis, the second of five p arts o f A n Economic Analysis of the Appalachian Coal Industry Ecosystem posted to the Commission’s website in January of 2018, we developed a set of metrics that were used to provide insights on the past and future supply chain implications of long-term coal industry decline in Appalachia.[1] These metrics were used to identify counties that have been heavily impacted by the decline of the coal industry, those that remain dependent on the coal industry ecosystem (CIE), and among the dependent counties, those that are at greatest risk …