Business Analytics Commons^™

Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.

Journal of International Technology and Information Management

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.

Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen

Theses and Dissertations

Business use of data analytics and its potential impact on firm performance have become topics of deep interest within both the business practitioner and academic communities. While previous research has demonstrated relationships between data analytics and firm performance in larger firms, there is limited research on whether and how data analytics is used within and impacts Small-to-Medium-sized Business (SMB) settings. Given the preponderance of SMBs within the US economy, and their contribution to employment and economic activity, it is important for SMB owners to understand what management practices lead to effective use of data analytics that in turn impacts SMB …

Exploring Growth And Impact Of Research Productivity For Prince Of Songkla University (Psu) On Scopus Database: A Bibliometric Analysis, Pachisa Kulkanjanapiban, Tipawan Silwattananusarn

Library Philosophy and Practice (e-journal)

This paper presents a Bibliometric analysis of Prince of Songkla University (PSU) based on the Scopus database for 1978-2021. The study aimed to explore the current state, the trends, characteristics of Prince of Songkla University (PSU), i.e., growth of research output, collaboration trends, authorship pattern, citation patterns, contributing countries, and organizations. A total of 14,644 publications consulted of PSU published during the year 1978-2021 retrieved from the Scopus database, and these articles had a total of 10,257 cited items. The method used to display the research pattern and research activity on a particular topic is the bibliometric analysis commonly used …

Text Mining To Identify The Origin Of Chronic Wasting Disease, G. Webb

Faculty Research, Scholarly, and Creative Activity

Chronic wasting  disease (CWD)  is  a 100  percent  fatal,  prion  disease of  deer  that  has  the potential  to decimate  the  deer  population and  jump to  the  human  population.   A  simple  Google  search on  the  “origin of  chronic wasting  disease” yielded  a total  of  56  relevant  articles.   Of  these,  75  percent  report  that  the origin  is  unknown,  19.6  percent  report  that  the  disease  may  have  originated  in  a  Fort  Collins,  Colorado, government  research facility, and 5.4 percent  report  other  possible  origins.  Government  sources  reported the  Fort  Collins  theory  4.3 percent  of  the  time  while  non-governmental  sources,  such  as news articles, reported …

Audits For The Minimization Of Eco-Anxiety In The World Economy, Karina Nazarova, Volodymyr Hordopolov, Mariia Nezhyva, Viktoriia Mysiuk, Tetiana Kopotiienko

Journal of Environmental Science and Sustainable Development

The global pandemic of 2019–2020 is changing not only the lives of citizens, but also approaches to business management. The activities of audit companies have not escaped. Problematic and debatable issues need to be addressed to formulate a comprehensive approach to audits in a transformative economic environment and minimize the global economy's eco-anxiety. The purpose of the article is to determine the role of the audit in minimizing the eco-anxiety of the world economy. The study's materials were indicators of the spread of the COVID-19 pandemic in the world, public writings of scientists, official reports of international organizations, regulations, and …

Analisis Sengketa Koreksi Fiskal Pada Biayaresearch And Development (Studi Kasuspemeriksaan Pajak Pt.X Tahun 2014), Hadining Kusumastuti, Ari Warli Ruchiyat

Jurnal Vokasi Indonesia

This paper discusses the Fiscal Correction Dispute Analysis on Research & Development Costs at the 2014 Tax Audit Year PT. X. In this case study discusses the different interpretations between taxpayers and Fiscus on the provisions governing the costs that can be charged to companies, causing tax disputes. The purpose of writing is to determine the background of the recognition of research and development costs at PT X. and its compliance with the provisions of tax regulations. The research method used is descriptive qualitative. The result of this case study is the assumption from the Fiscus regarding the recognition of …

The Role Of Small Business Within The National Economy, Zokir Sodiqov

The Light of Islam

The article considers the impact of small business on the development of the national economy, expansion of production, improving the quality of goods and services, increasing employment, strengthening export potential, and efcient organization of imports. In this regard, the analysis of the conditions created in our country, and the basis of the achieved results were done. Also, future challenges and areas for improvement were identifed. One of the priorities in the development of a modern sociallyoriented market economy in our country is to strengthen small business and private entrepreneurship. Economic reforms are underway and a system has been set up …

Twitter Analysis Based On Damage Detection And Geoparsing For Event Mapping Management, Yasmeen Ali, Khaled Bahnasy, Adel El-Mahdy

Future Computing and Informatics Journal

Background: Early event detection, monitor, and response can significantly decrease the impact of disasters. Lately, the usage of social media for detecting events has displayed hopeful results. Objectives: for event detection and mapping; the tweets will locate and monitor them on a map. This new approach uses grouped geoparsing then scoring for each tweet based on three spatial indicators. Method/Approach: Our approach uses a geoparsing technique to match a location in tweets to geographic locations of multiple-events tweets in Egypt country, administrative subdivision. Thus, additional geographic information acquired from the tweet itself to detect the actual locations that …

Stock Market Correlations To Economic Indicators, Anthony K. Quandt

Honors Program: Senior Projects (Public)

For this project, I researched how representative the S&P 500 (a common index of choice to represent the market) is of the economic well-being of the US. I found that stock market data can be used an as indicator of the economic well-being of the U.S.. The results do not indicate that the stock market leads to recovery, but it does suggest that it is correlated with recovery. In my analysis, I compared the S&P 500 performance to four different economic indicators: Real Gross Domestic Product (GDP), The Consumer Price Index (CPI), Average Weekly Private Wages, and Unemployment Rate. A …

The Pandemic Is Ending, But Its Boost To The Online Farmer’S Market Will Last, Min Ji Koo

Capstones

The pandemic has boosted organic and local food sales with attention to healthy lifestyles. Now, the pandemic is close to the end but its boost to the organic and local food movement will be long-lasting, especially in one retail channel: the online farmer’s market. Here is the full story: https://www.mj-koo.com/online-farmers-market

Combining Bert With Contextual Linguistic Features For Identification Of Propaganda Spans In News Articles, Arjumand Younus, Muhammad Atif Qureshi

Conference papers

Recent endeavours at detection of propaganda in news articles treat this as a fine-grained problem of detecting it within fragments; and hence, transformer based embeddings perform decently in such detection. We build our propaganda detection framework on top of a transformer model simultaneously enriching it with contextual linguistic information of surrounding part-of-speech tags and LIWC categories the word itself belongs to. The evaluation outcomes being encouraging indicate a huge potential for this line of reasoning in natural language processing of news text.

Strategic Audit Of Optum, Connor Crow

Honors Program: Senior Projects (Public)

Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.

Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong

Electronic Theses, Projects, and Dissertations

The Covid-19 pandemic has altered the way many US citizens work, live, and interact with one another. Many rules and regulations have been put in place by government officials to slow the spread of the virus because of how contagious it is in social settings. Because of these rules and regulations, many small businesses were forced to temporarily close their doors to the public in order to comply with the rules of social distancing and the ban on large gatherings. For some businesses, this shift from physical sales to digital sales has always been a part of their business models, …

Docs_On_Blocks – A Defense In Depth Strategy For E-Healthcare, Saad Mohammed

Electronic Theses, Projects, and Dissertations

With the increase in the data breaches and cyber hacks, organizations have come to realize that cyber security alone would not help as the attacks are becoming more sophisticated and complex than ever. E-Healthcare industry has shown a promising improvement in terms of security over the past, but the threat remains. Thus, the E-Healthcare industries are aiming towards a Defense in Depth Strategy approach.

The project here describes how a Defense in Depth Strategy for E-Healthcare system can provide an environment for better security of the data and peer-to-peer interaction with stakeholders. The legacy systems have at some point failed …

How Does Convergence Influence Cluster-Based Economic Growth In Regions?, Jamie Meehan

Doctoral

This thesis is a novel study examining the influence of convergenceon cluster-based economicgrowth in regions. The goal of which isto provide exploratory insights frombothnational and international perspectives. This research study examines the relevant literature in thefieldsof convergence,clusters,and regions. It thenadoptsideologies from the most salient studies,to create a conceptual framework. There is limitedextantliterature currently available on the connection between convergence, cluster-based economicgrowth,and regions. AnOECD (2011) report identified the importance of regions as they are themost effective place to make economic decisions. The convergence approachof moving towards equality, bottom-up growth,and co-opetition can be regarded as being imperative to the successful augmentation of …

The Impact Of “Unchicken” Announcement On The Market Valuations Of Tyson Foods, Inc. And Beyond Meat, Inc., Samuel Noe, Naveen Musunuru

Scholars Week

Tyson Foods, Inc., the second largest processor and marketer of chicken, beef, and pork, has recently entered the plant-based chicken market with the unveiling of the “Unchicken” sandwich. Beyond Meat, Inc., a company that specializes in plant-based alternatives for consumers, is a direct competitor. On October 15, 2020 Tyson Foods, Inc., announced this new product for the company. This is an event study looking at the market effects on both Tyson Foods, Inc., and Beyond Meat, Inc. This study bases its’ findings on abnormal valuation.

Multi-Airport Systems In Brazil: A Study Of The Evolution Of Supply And Demand On The São Paulo And Rio De Janeiro Systems, Bruno De Paula Balan, Maria Claudia Ferreira Da Cunha, Renan Cipriano Da Cunha

Graduate Student Works

Multiple factors affect a passenger's choice for the airport of origin and destination. However, many studies related to price formation or demand behavior leave one interesting factor behind, the existence of more than one airport in the same region, giving more than one option to the passenger. Two important multi-airport systems in Brazil were the object of this study: São Paulo (Congonhas and Guarulhos) and Rio de Janeiro (Santos Dumont and Galeão), the largest demand generating centers in the country, as well as two of the most important distribution centers of flights from South America. Using public databases presenting the …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Scholarly Pursuits: Nationally Recognized Health Expert Tony Losasso Returns To Depaul

Business Exchange

DePaul business school alumnus Tony LoSasso returned to his alma mater to launch a DePaul MBA concentration in health care markets and analytics. He is nationally recognized expert in health economics, LoSasso teaches graduate and undergraduate health economics courses. His award-winning research spans several dimensions of health and labor economics, health policy and health services.

Assessing The Financial Mechanisms For Innovation Support In The Republic Of Uzbekistan: A Comparative Analysis Of Enablers And Constraints To Innovation Across Two Industries, Ravshan Rakhmonovich Khaydarov

Doctoral

Innovation is fundamental not only to individual firms but ultimately to a country's economic growth and stability. Innovation Systems assert that innovation depends not only on how individual firms and external actors operate, but also on the dynamics of their interaction as part of the system. While funding for innovation is a central theme of Innovation Systems models, there is a gap in the literature on this topic, particularly in regard to the role played by government in transition economies (Bruton, Su, & Filatotchev, 2018). The majority of the research has focused on micro/meso-level support, but there is a significant …