Business Analytics Commons^™

Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson

Marketing Undergraduate Honors Theses

From June 2021 to May 2022, I had the privilege of being the Customer Development Intern in the home care department at Colgate-Palmolive. In this thesis I will unpack the experience of working with Colgate Palmolive, specifically as it pertains to my largest project for the company.

The genesis of the project was informed by observations of the company over the course of the internship. The company had a noticeable gap in the data collection tools it was utilizing. I, along with the manager and analyst of the home care team, identified a solution by using Walnut in Google Data …

Aligning University Of Arkansas Curriculum With Employee Expectations Regarding Analytics Graduates, Ryan Norman

Economics Undergraduate Honors Theses

Institutions around the world need talented data analysts that can handle the influx of data being produced. This is driving an even higher need for well-prepared students that can bring value to the company immediately out of undergraduate or graduate programs. Because of this, what they are being taught needs to align directly with skills and knowledge that are required to be effective within organizations from the jump. This paper considers the alignment of higher education curriculum with employee expectations regarding analytics graduates.

This research paper is designed to determine whether programs, such as the Walton College of Business, need …

Beyond Hcahps: Analysis Of Patients’ Comments Provides An Expanded View Of Their Hospital Experiences, Andrew S. Gallan, Rakesh Niraj, Awanindra Singh

Patient Experience Journal

An important concern for health care professionals is that standardized patient surveys may not fully capture all the topics that are important to patients. As a result, health care professionals may not have a complete picture of what their patients experience. The purpose of this research is to utilize a state-of-the-art Natural Language Processing technique to make sense of patients’ solicited, unstructured comments to gain a deeper and broader understanding of their experiences in the hospital. We analyzed a large dataset of inpatient survey responses (48,592 patients generating 65,998 comments) by a patient experience survey vendor for an eleven-hospital health …

Determining The Best Practices Of Social Media For A Small Business: A Case Study On The Salt Cave Of Perrysburg, Michelle Timms

Honors Projects

This study is about finding the best social media practices for a small business. I used The Salt Cave of Perrysburg, which is located in Perrysburg, Ohio, as my testing subject for the implementation of the social media practices that were found through primary research, such as surveys and waiver forms, and secondary research, such as previous research papers, textbooks, and previous surveys. Through primary and secondary research, this paper will describe how to research and then implement the best practices for a small business. With the research I have found, I then implemented those findings to The Salt Cave …

Ohio Energy Generation Optimization, Thomas Lynch

Honors Projects

This honors project explores the optimization of energy generation within the state of Ohio to better the energy generation efficiency both environmentally and economically. The proposed solution is a 30-year plan from 2020 to 2050 to reduce the environmental impact caused by electricity generation in Ohio. This project shows guidelines and goals to reach by the end of every decade spanning from 2030 to 2050. This was done using an optimizing program called Multiple Objective Linear Programming (MOLP) and while not perfect it lays a foundation for changes that should come to Ohio’s energy mix in the next 30 years.

System Dynamics Modeling To Understand The Impact Of Covid-19 On Indian Economy, Anuja Shukla, Neha Tomer, Preeti Singh

Management Dynamics

COVID-19 has led to a severe health crisis. This sudden and wide impact of corona virus has brought the global economy to its knees. The virus has spread across the world through the chain of transmission. In India, the first case of COVID-19 was reported in the month of February 2020 and has spread drastically within past four months. As a preventive measure, the government announced complete lockdown in the month of March 2020 to stop this pandemic situation in India (Suri, April 30, 2020). This invisible virus has compelled many business organizations to shutdown their respective activities and to …

Statistical Study Into The World Of Nft Investing And The Process Behind It, Daon Morris, Teddy Gamboa, Akeisha Belgrave

Harrisburg University Research Symposium: Highlighting Research, Innovation, & Creativity

For the purpose of this project, we gathered data from the young adults and adults of the Harrisburg University campus in support of the fact that NFT’s are not like other forms of investments in terms of the strategy used. Rather, the way people invest in them is by just simply looking at the picture, and whatever NFT people think looks cool is the NFT that will skyrocket in value.(Class Project)

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith

Symposium of Student Scholars

Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.

The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …

Retail Investor Attention And The Limit Order Book: Intraday Analysis Of Attention-Based Trading, Artem Meshcheryakov, Drew B. Winters

Faculty Research, Scholarly, and Creative Activity

We are the first to examine how intraday changes in retail investor attention, measured by hourly Google searches, affect trading activity and informativeness of trades. High levels of Google search activity are followed in the next hour by more intensive trading in all stocks. The increased trading activity is initiated by retail investors as evidenced by the reduced size of new orders. After googling a company, retail investors do not become informed in the traditional sense; rather, they act as noise traders, who mistake noise for information, as their orders are picked off by truly informed traders.

Extracurriculars: An Investment In Tomorrow’S Generation, Charles Merriam

Student Research Symposium

High school age students across the country find themselves either underperforming in or dropping out entirely from high school. This already alarming issue increases in severity when we discover that the majority of these students belong to groups that need what a high school diploma has to offer the most. My research aimed at discovering how involvement extracurricular activities can motivate these students and provide them with the tools necessary to succeed. I investigated the topic using the University Library Database and other online databases to collect and evaluate primary and secondary sources. These sources focused mostly on studies that …

Geospatial Analysis Of Drug-Related Crimes In Local Communities In Utah, Erin Crump

Student Research Symposium

According to the 2021 World Drug Report released by the United Nations Office on Drugs and Crime (UNODC), over 36 million people among 275 million people who used drugs worldwide suffered from drug use disorders in 2020 alone. In addition, the number of people who use drugs is estimated to increase by 11 percent globally by 2030. Therefore, there exists a strong need to further understand drug usage and drug-related crimes to address prevention and intervention policies. In particular, the identification of geographical locations with frequent drug-related crimes is very critical for law enforcement agencies and state/federal governments to establish …

Society Dilemma Of Computer Technology Management In Today's World, Iwasan D. Kejawa Ed.D

School of Computing: Faculty Publications

Abstract - Is it true that some of the inhabitants of the world’s today are still hesitant in using computers? Research has shown that today many people are still against the use of computers. Computer technology management can be said to be obliterated by security problems. Research shows that some people in society feel reluctant or afraid to use computers because of errors and exposure of their privacy and their sophistication, which sometimes are caused by computer hackers and malfunction of the computers. The dilemma of not utilizing computer technology at all or, to its utmost, by certain people in …

The Music Bluetooth Controller: An Intersection Between Technology And Music, Lydia Wu

Senior Honors Theses

The modern musician faces a new challenge: how can technology be used to enhance a performance? This thesis documents the development of a Bluetooth remote controller that will aid today’s performing musicians by interacting with a digital display (e.g., an iPad) to flip musical score pages remotely. At its core, while mimicking a Bluetooth pedal (the current industry standard), this device attaches to the musician’s hand. In its pilot stages, the device has been referred to “MBC” (Music Bluetooth Controller).

The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler

Senior Theses

In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …

Analyzing The Development Of A Remote Debate Program Using Video Annotation Through A Systems Approach, Ryohei Ryohei Matsumura, Munemi Asai, Hideki Nakai, Akio Suzuki

Japanese Society and Culture

This study aims to apply a systems approach to analyze the development of an education system for remote asynchronous debates. Although several studies have applied a systems approach to various objects, they attempted to improve projects using the approach by intention. However, in our study, the use of a systems approach was an unintentional part of the process, with stakeholders not being explicitly aware of the concepts behind systems thinking. In the midst of the process, a variety of systems thinking methods were partially adopted, making the project more systemic; however, the project was not oriented to follow specific problem-solving …

An Empirical Study To Understand The Effectiveness And Scope Of Blockchain Technology In Indian Public Sector, Radhakrishnan Airy, Hritika Gajarlawar, Nilay Bajaria, Ganesh Joshi

Walden Faculty and Staff Publications

The Blockchain is a distributed database that is maintained as Blocks and contains all transactions or digital occurrences. These are the records of transactions that take place between parties.Blockchain blocks are kept as blocks and shared among participants. Each Block is examined, validated, and saved by the parties who are a part of the system/network, each brick is unique and contains the details of a single transaction as well as the transaction's hash key. The study offers insights to researchers about the opportunity threat and future use of blockchain in the public sector.

P2p Accommodation Motivators And Repurchase Intention: A Comparison Of Indirect And Total Effects Before And During The Covid-19 Pandemic, Cass Shum, Billy Bai, Mehmet Erdem

Hospitality Faculty Research

Despite increased research attention on guests’ motivators to use peer-to-peer (P2P) accommodation, such as Airbnb, it remains unclear which motivators have the strongest effect on repurchase intention; and how the COVID-19 pandemic changes the effects of motivators. By conducting two U.S.-based studies before and during the COVID-19 pandemic, this study tested and compared the indirect and total effects of 13 motivators on repurchase intention on the P2P accommodation platforms via satisfaction. Functional motivators increased repurchase intention via satisfaction before and during the pandemic. Neighborhood – a location-based functional motivator – consistently had the strongest total effects on repurchase intention. COVID-anxiety …

General Adversarial Networks In Tumor-Related Research: A Review And Agenda For Moving Forward, Andrew James Behrens, Cherie Noteboom

SDSU Data Science Symposium

Recent advances in Generative Adversarial Networks (GANs) have led to many new variants and uses of GANs. The latest advancements have allowed researchers and practitioners to apply this technique to tumor-related problems with limited data. One of the trends in this problem domain is to develop different variants of GANs suited explicitly to particular problems. The variants of GANs are numerous but share a common characteristic of expanding the dataset by creating synthetic data from the original dataset. This paper aims to develop a research agenda through a systematic literature review that investigates practitioners' and researchers' emerging issues and current …

Deploying Live Dashboard Data Using Usda Data Apis To Inform Farmers/Producers, Indira Fuyal, Paurakh Paudel, David Zeng

SDSU Data Science Symposium

The main objective of this project is to provide the farmers/producers and small business owners with a data intensive information hub to better understand the market trends and patterns in an interactive way to help make informed decisions. This technology is part of a larger project that includes AI powered data services to provide users with decision making support for real time data solutions. Together with Natural Language Generation, there is a huge potential to deploy this technology. In this small demo of this hugely beneficial technology, we make use of the publicly available Open Data Services – ESR Data …