Business Analytics Commons^™

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

The Effect Of Massage Therapy On Test Anxiety Experienced By Traditional-Aged Undergraduate Business Students, Jorge A. Pazmiño

Graduate Theses, Dissertations, and Capstones

Test anxiety impacts traditional-aged undergraduate business students and influences their academic performance and overall well-being. This study explored the efficacy of massage therapy (MT) as a means of mitigating test anxiety within this demographic. Building on existing literature that addresses the consequences of anxiety and alternative coping mechanisms, this research study focused on MT as a potential strategy for test anxiety management. The study employed the Adult Manifest Anxiety Scale–College Version (AMAS-C) to gather data from participants at a private liberal arts institution in the East South-Central region of the United States. An experimental group received an MT intervention, while …

From Space To Ground Zero: The Application Of Geographic Information Systems And Rocket Cargo Transportation To Disaster Management Operations, Sarah Stout

Senior Honors Theses

This paper provides an overview of the application of space-based technologies, specifically Geographic Information Systems (GIS) technology and rocket cargo launches, to disaster management operations. GIS links data from satellites, remote sensing, and other sources to dashboards, allowing relief teams to monitor relevant demographic, environmental, and disaster details. This information supports multiple aspects of planning and decision-making in the preparedness, response, and relief stages of the disaster management cycle. Rocket cargo transportation, an emerging method of shipping supplies, will allow for supplies to be shipped anywhere in the world in under twenty-four hours. This can be used in a future …

Meme Stocks, Robinhood, And Wall Street: Retail Investors And Changing Market Dynamics, Nick Murray, Spencer Brosnan

Senior Theses

This thesis explores the rise of retail investors in the wake of the COVID-19 pandemic, and how they have changed the landscape of financial markets. We outline the full timeline of the GME and AMC social media craze that exemplified the power of retail investors in the market and investigate the impact the COVID-19 pandemic had on this group. Through the use of VandaTrack, a software that tracks retail investors’ trading activity, we were able to quantify the impact that retail investors have on US equities and ETFs and compare them to the market as a whole. We utilized this …

Drivertech Vehicle Monitoring System, Sarah Aldhafeeri, Fillip Cannard, Kaitlyn Ledon, Shea Spellman

Posters - 2024

DriverTech provides critical data to shipping companies about their fleets of vehicles and drivers. This is done through their vehicle monitoring system. Unfortunately, Windows 10 is reaching end of life, and DriverTech is looking for a new software solution.

Experts-Driven Design: A Framework For Measuring Social Influence In Online Social Networks, Shyamala N. Chalakudi, Dildar Hussain Dr., Gnana Bharathy Dr, Dakshinamurthy Kolluru Dr

AMTP Proceedings 2024

In our interconnected and ever-changing social landscape, influence is pivotal in molding individuals’ decisions, perspectives, and behaviors. Measuring Social Influence (SI) in Online Social Networks (OSNs) faces significant gaps, notably needing more integration with human behaviors. Our literature review has unveiled twelve psychological theories rooted in human behavior that are fundamental for assessing SI in OSNs. We have further elucidated how human behaviors interact in shaping the influence potential of social media users through exploratory interviews with experts from consulting, industry, and academia. Our study culminated in developing a novel framework designed to encompass the intricacies that not only nurture …

Leading Horses To Water During A Pandemic: Assuring Communication Learning For "Quants", Thomas Hall

International Journal for Business Education

Students who are attracted to quantitative disciplines of study can be reluctant to devote much attention to the important task of communicating, and previous research (Hostager, 2018) has identified statistically significant differences in learning approaches by major among undergraduate business students. This paper presents results of learning assurance for writing skills (direct measures) even when the content of the course relates to the highly quantitative topics of data analytics and finance. The approach combines various pedagogical methods in an undergraduate, writing-intensive setting: traditional testing but in an iterative framework, “flipped classroom” intensive work using spreadsheet software, repeated submission of brief …

Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

This study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.

While the Shamrock Shake …

Aligning Performance Metrics With Business Strategy, Ravi Kathuria, Lorenzo Lucianetti

Business Faculty Articles and Research

Purpose

This study examines whether different strategy archetypes deploy specific performance metrics to support their strategic goals and priorities. If so, does alignment of strategy and metrics positively impact organisational performance?

Design/methodology/approach

The conceptual framework and hypotheses are couched in Contingency Theory. The role of business strategy as a moderating variable is tested using MANOVA, followed by post hoc pairwise comparisons. The results are based on cross-sectional survey data from 372 manufacturing and service organisations in Italy.

Findings

The overall contingency effect of business strategy in selecting and deploying performance metrics and their effect on organisational performance is supported. …

Symptom Detection With Text Messag Log Distributions For Holistic Depression And Anxiety Screening, Ml Tlachac, Michael Heinz, Miranda Reisch, Samuel S. Ogden

Information Systems and Analytics Department Faculty Journal Articles

Major Depressive Disorder (MDD) and Generalized Anxiety Disorder (GAD) are both heterogeneous in their clinical presentations, manifesting with unique symptom profiles. Despite this, prior digital phenotype research has primarily focused on disorder-level detection rather than symptom-level detection. In this research, we predict the existence of individual symptoms of MDD and GAD with SMS log metadata, and ensemble these symptom-level classifiers to screen for depression and anxiety, thus accounting for disorder heterogeneity. Further, we collect an additional dataset of retrospectively harvested SMS logs to augment an existing dataset collected after COVID-19 altered communication patterns, and propose two new types of distribution …

Creativity In Information Systems Research: A Systematic Literature Review, Mojca Simonovič, Aleš Popovič, Matej Černe

Economic and Business Review

For more than six decades, creativity has been the cornerstone of diverse scientific disciplines, including psychology, sociology, and organizational behavior (OB) studies. Its fundamental role in guiding business prospects, driving development, and fueling economic growth has made it an essential research theme in many fields. Yet, despite its importance, scholars within the information systems (IS) discipline have highlighted the significant lack of attention paid to this concept in their research. The transformative role creativity plays in contemporary business environments, along with the ever-present need to innovate, compete, and grow, sparked our curiosity. Is creativity still an understudied area in the …

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Taylor-Made Super Bowl: Taylor Swiftmania On Social Media Regarding The Big Game, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

Celebrity couples occupy a unique space in popular culture. Similar to the royal unions of history and the present, the combination of notoriety and the voyeuristic appeal of watching a relationship play out in public spaces, celebrity couples energize popular discourse and invite public commentary and interest. The opportunity to become a spectator in ongoing celebrity coupling invites a level of perceived intimacy in what feels like a relationship with famous people.

Data collected for this study suggests Taylor Swift’s connection to Super Bowl LVIII has elevated the meaning of the game beyond the stratospheric levels of cultural significance the …

Midwest Entrepreneurship Case Competition Game Rules, Zoeanna A. Mayhook, Ilana Stonebraker, Annette H. Bochenek, Terence O'Neill, Liz Grauel

Libraries Faculty and Staff Supplemental Materials

These are the game rules for the Midwest Entrepreneurship Case Competition (MECC), a regional undergraduate event collaboratively organized by Midwest business librarians.

To Innovate Or Integrate: A Story Of Mergers And Acquisitions In The Video Game Industry, Charlie Geis, Dustin Rabin

The Journal of Purdue Undergraduate Research

No abstract provided.

Henderson Named One Of The Most Influential People In Legal Education, James Owsley Boyd

Keep Up With the Latest News from the Law School (blog)

Indiana University Maurer School of Law Professor Bill Henderson has once again been recognized as one of the most influential people in legal education, but he’s not the only one with ties to the Law School on this year’s list.

The National Jurist ranked Henderson #18 on its list. Kellye Testy, a 1991 alumna of the Law School and president and CEO of the Law School Admission Council, is ranked second.

2023-2024 Morehead State University Audit Report, Morehead State University. Accounting And Financial Services Office.

Morehead State University Audit Reports

2023-2024 Audit Report for Morehead State University.

Digital Genome And Self-Regulating Distributed Software Applications With Associative Memory And Event-Driven History, Rao Mikkilineni, W. Patrick Kelly, Gideon Crawley

Barowsky School of Business | Faculty Scholarship

Biological systems have a unique ability inherited through their genome. It allows them to build, operate, and manage a society of cells with complex organizational structures, where autonomous components execute specific tasks and collaborate in groups to fulfill systemic goals with shared knowledge. The system receives information from various senses, makes sense of what is being observed, and acts using its experience while the observations are still in progress. We use the General Theory of Information (GTI) to implement a digital genome, specifying the operational processes that design, deploy, operate, and manage a cloud-agnostic distributed application that is independent of …

Machine Intelligence With Associative Memory And Event-Driven Transaction History, Rao Mikkilineni, W. Patrick Kelly

Barowsky School of Business | Faculty Scholarship

Digital machine intelligence has evolved from its inception in the form of computation of numbers to AI, which is centered around performing cognitive tasks that humans can perform, such as predictive reasoning or complex calculations. The state of the art includes tasks that are easily described by a list of formal, mathematical rules or a sequence of event-driven actions such as modeling, simulation, business workflows, interaction with devices, etc., and also tasks that are easy to do “intuitively”, but are hard to describe formally or as a sequence of event-driven actions such as recognizing spoken words or faces. While these …

The Role Of Ai, Big Data And Predictive Analytics In Mitigating Unemployment Insurance Fraud, Siddikur Rahman, Md Abu Sayem, Shariar Emon Alve, Md Shahidul Islam, Muhammad Mahmudul Islam, Arifa Ahmed, Mohammed Kamruzzaman

Finance, Economics, and Data Analytics

The fraudulent claims for Unemployment Insurance (UI) have also risen massively in the United States especially during the onset of COVID-19 pandemic with billions of dollars that were lost. These approaches applied formerly in fraud detection and prevention have been challenged by new and advanced fraud systems. For this reason, AI, Big Data and Predictive Analytics are now crucial for improving fraud mitigation in UI programs. The aim of this research is to understand how far AI, Big Data and Predictive Analytics have been utilized, for how effective they are and the barriers they pose in tackling unemployment insurance fraud …