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Bombas: Weaving Purpose Into Profit, Bethany Barnwell, Madelyn Craft, Emily Nau, Carina Swanson, Vaughn Thompson 2025 University of Nebraska - Lincoln

Bombas: Weaving Purpose Into Profit, Bethany Barnwell, Madelyn Craft, Emily Nau, Carina Swanson, Vaughn Thompson

B-Corp Case Studies by UNL Raikes Seniors

Bombas is a leading premium basics brand with a unique focus on socks and philanthropy. Its 'buy one, give one' model, along with a viral appearance on Shark Tank, helped propel the company into the public eye. Since the company’s inception, they have donated over 150 million essential clothing items to people in need. Bombas’s commitment to quality and product innovation has earned it a loyal consumer base. However, its production practices and business model have faced scrutiny, raising questions about whether the company is truly maximizing its impact in giving back


Forecasting Supply Chain Disruptions And Reducing Costs Through Data Science, Kayla Ahrndt 2025 Belmont University

Forecasting Supply Chain Disruptions And Reducing Costs Through Data Science, Kayla Ahrndt

SPARK Symposium Presentations

The timely and cost-effective distribution of antiretroviral (ARV) and HIV laboratory commodities, particularly in over-exploited and low-resource settings, is imperative through effective Supply Chain Management.This project uses a comprehensive supply chain dataset to analyze pricing trends, predict lead times, forecast demand, and optimize costs for ARV and HIV lab shipments across multiple countries. Through data science, we can predict future demand, detect unusual pricing patterns, assess risks of supply chain disruptions, examine how commodity prices fluctuate over time and across regions, identify key factors influencing shipment lead times, and develop predictive models for future demand. Through anomaly detection techniques, we …


Lemonade: Mini-Case Study Report, Grace Boguslawski, Seth Daup, Aditya Jain, Chaitra Pirisingula, Caden Punteney 2025 University of Nebraska - Lincoln

Lemonade: Mini-Case Study Report, Grace Boguslawski, Seth Daup, Aditya Jain, Chaitra Pirisingula, Caden Punteney

B-Corp Case Studies by UNL Raikes Seniors

Lemonade disrupts the traditional insurance industry through its innovative use of AI-driven underwriting and claims processing. By leveraging AI to replace traditional brokers, Lemonade positions itself as a technologically advanced and socially responsible alternative in a legacy-driven market. As a certified B-Corp, the company emphasizes its mission-driven approach, notably donating leftover premiums to nonprofit organizations selected by its customers. This case study examines the strategic challenges arising from Lemonade’s position in an evolving AI landscape. It explores how Lemonade can maintain its differentiation while navigating increasing competition, ethical considerations, and the diminishing sustainability of AI as a unique long-term competitive …


Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan 2025 University of Washington, Bothell

Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan

AMTP Proceedings 2025

I examine the evolution of market structure in the U.S. automobile industry from 1937 to the present, focusing on the application of both traditional and novel diversity and concentration metrics. I use the Herfindahl-Hirschman Index (HHI), Comprehensive Concentration Index (CCI), and newer metrics from fields such as ecology and genetics to uncover insights into the shifting dynamics of market power, firm turnover, and industry stability. The U.S. automobile industry, characterized by consolidation and technological advancement, provides a unique case study for analyzing long-term market evolution. I contribute to the literature by synthesizing a broad range of diversity metrics and offering …


Transforming Undergraduate Marketing Research: Building An Industry-Driven Research Incubator, Kristy C. Grayson, David Olsen 2025 Utah Tech University

Transforming Undergraduate Marketing Research: Building An Industry-Driven Research Incubator, Kristy C. Grayson, David Olsen

AMTP Proceedings 2025

This study presents a transformative approach to preparing undergraduate Marketing Research students for the data-driven workforce by creating the Research Incubator Framework (RIF). Drawing on an entrepreneurial philosophy, this adaptable model integrates open-source statistical tools such as Python and Google Colab, collaborative pedagogies, and strategic partnerships with local businesses to create a dynamic and iterative learning environment. Through hands-on projects with real-world datasets, students developed technical proficiency, critical thinking, and actionable problem-solving skills. The incubator emphasized iterative learning, cross-disciplinary collaboration, and alignment with industry standards, offering a scalable and cost-effective solution for modern marketing education. This study contributes empirical evidence …


1 – 1 > 0: Growing The Pie By Reallocating Shelf Space To Small Brands, Jesse Core, Ho Kim 2025 University of Arkansas, Fayetteville

1 – 1 > 0: Growing The Pie By Reallocating Shelf Space To Small Brands, Jesse Core, Ho Kim

AMTP Proceedings 2025

We examine whether reallocating shelf space to smaller brands enhances total category sales. During a three-month field experiment involving 20 supermarket stores in Arkansas (10 treatment and 10 control stores), we increased shelf facings for smaller brands in treatment stores and reduced facings for larger brands, while maintaining the total shelf space constant. A difference-in-differences analysis reveals that increasing facings for smaller brands significantly boosts total category sales, with an average increase of 960 ounces per week during the intervention. Notably, sales remained elevated by 786 ounces per week after shelf facings reverted to the original level, indicating a persistent …


Analyzing Stability Of Estimates At Completion For Long Duration Development Efforts, Bradley Vuu, Jonathan D. Ritschel, Brandon M. Lucas, Edward D. White 2025 Air Force Nuclear Weapons Center

Analyzing Stability Of Estimates At Completion For Long Duration Development Efforts, Bradley Vuu, Jonathan D. Ritschel, Brandon M. Lucas, Edward D. White

Faculty Publications

Defense program managers utilize Earned Value Management (EVM) methodologies to measure, report, and predict the cost and schedule performance of their programs. Previous research conducted by Christensen (1996) and Kim et al. (2019) has shown varied results in the stability of EVM Estimates at Completion (EACs). Stability is defined as a 10% or less deviation from the final EAC at a specified percent completion point of the program. The Christensen (1996) and Kim et al. (2019) studies also noted that program-specific factors, such as phase, can impact the accuracy of EVM metrics. This study builds upon those works by assessing …


The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas 2025 Lynn University

The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas

Faculty and Staff Publications & Presentations

No abstract provided.


Perceptions Of Artificial Intelligence In Healthcare: A Qualitative Study Among Physicians And Nurses In Florida, Aaron Miri 2025 Medical University of South Carolina

Perceptions Of Artificial Intelligence In Healthcare: A Qualitative Study Among Physicians And Nurses In Florida, Aaron Miri

MUSC Theses and Dissertations

This investigation will leverage participant focus group interviews with 32 clinicians (16 nurses / 16 physicians) to study what, if anything, is inhibiting AI adoption across the hospital. Specific physicians will be sourced across the key service lines of primary care, oncology, cardiology, behavioral health, and emergency department medicine, as these tend to be patient volume driven and thus have the maximum amount of potential for positive impact leveraging AI. Nurses in these same departments will be assessed to analyze if there is a similarity or difference between the nursing and physician AI adoption barriers.


Enhancing Interoperability In Geospatial Analytics Systems: Navigating Diverse Standards For Optimal Data Integrity, Justin W. Bennett 2025 University of Missouri-St. Louis

Enhancing Interoperability In Geospatial Analytics Systems: Navigating Diverse Standards For Optimal Data Integrity, Justin W. Bennett

Dissertations

In this study, we explore the domain of geospatial analytics, focusing on how different geographic information systems (GIS) and technology solutions can better communicate and maximize interoperability. Central to our study is the impact of this interoperability on data integrity, which is critical for accurate decision-making in domains like urban planning, environmental management, and national security. Accurate decision-making requires modeling ecosystems that are easy to comprehend and are often intricate due to their physical or artificial nature and the diversity of geospatial parameters; therefore, it is essential to gather a comprehensive array of spatial and temporal measurements. We examine the …


Employee Engagement In Corporate Sustainability Initiatives: An Empirical Comparison Of Conventional And Modern Working Environment Practices, Ahmad Mansour, Hind Al-Ahmed, Ahmad Shajrawi, Khaled Alshaketheep, Muhammad Alshurideh, Arafat Deeb 2025 Department of Business, Business School, Al-Ahliyya Amman University, Amman, Jordan.

Employee Engagement In Corporate Sustainability Initiatives: An Empirical Comparison Of Conventional And Modern Working Environment Practices, Ahmad Mansour, Hind Al-Ahmed, Ahmad Shajrawi, Khaled Alshaketheep, Muhammad Alshurideh, Arafat Deeb

An-Najah University Journal for Research - B (Humanities)

Objective: The study targets the investigation of Employee Engagement differences across Traditional and New work forms in Corporate Social Initiatives together with workplace practices that boost Sustainable Project Engagement. Methodology: The authors used a mixed-methods design approach in their research. A survey with 300 sustainable project personnel either working full-time or part-time collected quantitative data for analysis. Thirty semi-structured interviews comprised both employee and managerial personnel to collect qualitative data. The evaluation of workplace practices like flexibility and autonomy and communication & leadership on employee engagement was conducted through regression analysis. Researchers employed thematic analysis on interview data for the …


Impact Of Foreign Remittances, Foreign Direct Investment And Financial Development On Human Development Of Selected Asian Countries, Sumra Khalid, Ayesha Rehan, Bushra F. Malik 2025 Bahria University

Impact Of Foreign Remittances, Foreign Direct Investment And Financial Development On Human Development Of Selected Asian Countries, Sumra Khalid, Ayesha Rehan, Bushra F. Malik

Accounting, Business Analytics, Economics, and Finance Department Faculty Articles

Foreign remittances play a contributing role in determining the growth potential of the nations of the world. Considering its significant role, the existing research has analyzed the major factors affecting the economic growth of some selected Asian nations. The data was utilized from 2005 to 2020 in some selected Asian countries. Human development was used as the dependent variable. However, foreign remittances, financial development and foreign direct investment, trade openness and labor force participation rate were taken as independent variables. The OLS regression results indicated that foreign remittances, foreign direct investment, and financial development led to enhanced nations' human development. …


Developing A Successful Pr Campaign With Crisis Management And Competitive Positioning, Anna V. Gutierrez 2025 California Polytechnic State University, San Luis Obispo

Developing A Successful Pr Campaign With Crisis Management And Competitive Positioning, Anna V. Gutierrez

Marketing

This senior project examines the key elements that contribute to the success of a public relations campaign and how these elements can be leveraged to help a company effectively respond to and recover from a crisis. By analyzing high-profile campaigns like Spotify to Wicked, the project identifies best practices in brand communication, audience connection, and narrative control. Marketing research and a professional interview provide additional insight into real-world applications of PR strategies, offering a deeper understanding of how brands maintain trust and visibility during challenging times. Ultimately it provides a framework for how businesses can craft compelling PR campaigns that …


A New Measure Of Non-Parametric Correlation For Variables In The Likert Scale, Shubhabrata Das 2025 Indian Institute of Management Bangalore

A New Measure Of Non-Parametric Correlation For Variables In The Likert Scale, Shubhabrata Das

Working Papers

We propose a new measure of nonparametric correlation that is especially suited for measuring association between variables measured in the Likert scale where data is ordinal and tied observations are extremely common. The proposed general structure of the measure is based on graded level of concordance and discordance between the pairs of metrics. The general form of the measure has all the desirable properties except the measure is not necessarily zero for independent variables. This limitation is acceptable given only ordinal nature of the metrics. Three versions of the measure are studied. The first is based on simple equi-distant weights. …


Microsimulation: A Solution For Effective Client Engagement, Girish Balakrishnan 2025 Harrisburg University of Science and Technology

Microsimulation: A Solution For Effective Client Engagement, Girish Balakrishnan

Harrisburg University Dissertations and Theses

A key challenge that product management professionals face is to convince their clients about the relevance of a product towards their business needs by aligning those with the product vision. To accomplish this need, new strategies to engage the clients with the product vision are extremely critical. Microsimulation is a wonderful way to not just communicate product vision but also to familiarize clients with unique functionalities offered by the product. Microsimulations avoid miscommunications by establishing interaction between provider and consumer. This research study primarily focuses on solving the problem of client disengagement in organizations involved in product development and operating …


De-Dollarization And South Asia: Challenges And Opportunities For Nepal In A Multipolar Currency World, Keshav Bhattarai, Ambika P. Adhikari 2025 University of Central Missouri

De-Dollarization And South Asia: Challenges And Opportunities For Nepal In A Multipolar Currency World, Keshav Bhattarai, Ambika P. Adhikari

Himalayan Research Papers Archive

The United States dollar’s dominance as the global reserve currency, established under the 1944 Bretton Woods system, persists despite the 1971 decoupling of the gold backing to the dollar. Its liquidity, stability, and full support by the US government confer a solid financial security and advantage to the currency, including a universal acceptance of the dollar and a relatively low borrowing cost. Because of these reasons, the US dollar has been able to dominate the global financial markets for the past eight decades. However, the rapidly emerging global political and economic power shifts are challenging the status of the US …


From Classroom To Boardroom: An In-Depth Look At Critical Thinking Amongst Accounting Students, Dorothy A. Thompson, Timothy G. Bryan 2025 Marshall University

From Classroom To Boardroom: An In-Depth Look At Critical Thinking Amongst Accounting Students, Dorothy A. Thompson, Timothy G. Bryan

Accounting Faculty Research

The 2020 Guiding Principles and Standards of the Association to Advance Collegiate Schools of Business accreditation Standard 4.3 requires business students to be equipped with critical and analytical thinking skills. Killian (2013) states that by engaging students in a problem-based case study in an introductory-level managerial accounting course, students can acquire critical thinking skills, rather than memorize. Results from this study suggest critical thinking skills increased when it came to detecting, explaining, and defining a problem. Just as significant, critical thinking skills increase when a student encounters a problem and can solve it and make a conclusion. The paper concludes …


Robust Conic Satisficing, Arjun Ramachandra, Napat Rujeerapaiboon, Melvyn Sim 2025 Indian Institute of Management Bangalore

Robust Conic Satisficing, Arjun Ramachandra, Napat Rujeerapaiboon, Melvyn Sim

Working Papers

In practical optimization problems, we typically model uncertainty as a random variable though its true probability distribution is unobservable to the decision maker. Historical data provides some information of this distribution that we can use to approximately quantify the risk of an evaluation function that depends on both our decision and the uncertainty. This empirical optimization approach is vulnerable to the issues of overfitting, which could be overcome by several data-driven robust optimization techniques. To tackle overfitting, Long et al. (2022) propose a robust satisficing model, which is specified by a performance target and a penalty function that measures the …


Uncertainty In Pricing And Risk Measurement Of Survivor Contracts, Kendrick Raymond So, Stephanie Claire Cruz, Elias Antonio Marcela, Jeric C. Briones, Len Patrick Dominic Garces 2025 Ateneo de Manila University

Uncertainty In Pricing And Risk Measurement Of Survivor Contracts, Kendrick Raymond So, Stephanie Claire Cruz, Elias Antonio Marcela, Jeric C. Briones, Len Patrick Dominic Garces

Mathematics Faculty Publications

As life expectancy increases, pension plans face growing longevity risk. Standardized longevity-linked securities such as survivor contracts allow pension plans to transfer this risk to capital markets. However, more consensus is needed on the appropriate mortality model and premium principle to price these contracts. This paper investigates the impact of the mortality model and premium principle choice on the pricing, risk measurement, and modeling of survivor contracts. We present a framework for evaluating risk measures associated with survivor contracts, specifically survivor forwards (S-forward) and survivor swaps (S-swaps). We analyze how the mortality model and premium principle assumptions affect pricing and …


Comprehensive Data-Driven Analysis Of Nyc Real Estate Transactions: Insights Into Pricing Dynamics, Neighborhood Evolution, And Socioeconomic Influences, Ruiming Xu 2025 CUNY Graduate Center

Comprehensive Data-Driven Analysis Of Nyc Real Estate Transactions: Insights Into Pricing Dynamics, Neighborhood Evolution, And Socioeconomic Influences, Ruiming Xu

Dissertations, Theses, and Capstone Projects

This project provides a comprehensive analysis of New York City’s real estate market, focusing on its historical evolution, shifting demographics, and the significant impact of the COVID-19 pandemic on housing trends. Utilizing data from trusted sources like Zillow, the NYC Department of Finance, and the U.S. Census Bureau, the study investigates how property values have changed over time, highlights neighborhoods undergoing notable transformations, and identifies the economic, cultural, and social factors driving these changes. The research aims to reveal the complex forces shaping the market while offering insights into its future direction and the reasons behind current trends. A key …


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