Advertising and Promotion Management Commons^™

Little To Be Gained From Dth Without Prior Industry Regulations, Syeda Raza-E-Masooma

MSJ Capstone Projects

In absence of proper legislation prohibiting monopoly & vertical integration of satellite companies and TV channels, DTH TV will cause more harm than good to media in Pakistan. DTH might finally come to Pakistan – legally. It seems a possibility now, a far-fetched one but nevertheless a possibility. It might be noteworthy, that it is already on its way out in our neighboring India, being taken over by mobile apps.

Is Pakistani State At War With Free Press?, Umer Bin Ajmal

MSJ Capstone Projects

Pakistan’s media scene today depicts a similar picture where many journalists say they have been “conditioned” to self-censor news. But unlike Pavlov using a sound as a stimulus, certain “powers that be” use threat and violence to intimidate journalists and force them to behave in a certain way. Psychologists around the world say there is a lesson in this experiment: it demonstrates that human behavior, too, can be manipulated or maneuvered through conditioning.

Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick

Celebration of Learning

This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz

Honors Projects

The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …

The Wine Stone Inn, Kendall N. Doud

Agricultural Education and Communication

The Wine Stone Inn is a new 12-room boutique hotel currently being built in Old Town Orcutt, California. The hotel is seeking a grand opening that will attract vintner business, agribusiness, and agricultural vendors for the hotel, and help promote local wineries and breweries in the Santa Maria Valley. Orcutt is a growing township, which is becoming very attractive to visitors because of the walking distance to restaurants, local pubs, wine venues, and other businesses that project growth in the future. Agribusiness makes up a small percentage of the corporate market and agritourism is a growing segment in this area. …

Graduate Internship Report - Cactus Ropes, Chelsey K. Bushnell

Agricultural Education: Graduate Internship Reports

This internship was a partnership between the Cal Poly Rodeo program and Cactus Ropes. I interned with marketing and promotion for Cactus Ropes. My main responsibility was managing and creating promotional jackpot ropings, creating promotional highlight videos for social media, promotional marketing ideas for the Poly Royal Rodeo, promotional highlight shots of the night at the rodeo, and involving Cactus Ropes with with Cal Poly Rodeo. I also participated in other aspects of promotions and events, including taking promotional photographs of rodeo athletes using Cactus Ropes, assisting in event planning, and promoting ropes and products. Besides organizing the awards given …

A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee

Student Theses and Dissertations

This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as more reliable …

Do Casinos Promote The Image Of A Tourism Destination? The Case Of Ponta Delgada, Azores, Jose Deus

International Conference on Gambling & Risk Taking

Do casinos promote the image of a tourism destination? The case of Ponta Delgada, Azores

José Pereira de Deus

Gaming inspector, SRIJ, Portugal

[email protected] ; [email protected]

Abstract

This study evaluates the role of a casino in the promotion of the image and development of a tourist destination. The basis of analysis is the city of Ponta Delgada, the capital of the Azores islands, Portugal. The purpose is to determine what impact the casino may have as a tourist attraction in the destination area.

The methodology includes surveys of domestic and foreign tourists about the perception of the image of Ponta …

How I Organized A Music Festival At Cwu: Networking, Budgets, Artistry, Peregrine Spane

Symposium Of University Research and Creative Expression (SOURCE)

Through setting up a music festival at Central Washington University I observed a need for independent music in Ellensburg, closer gender parity in regard to event line-ups, and how in-depth research in policy, budgets, networking, and inclusion would make this possible. In this presentation I will be describing my vision, explaining logistics, and reflecting on lessons learned and where to go in the future.

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic

M.A. in Leadership Studies: Capstone Project Papers

Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …

Customer Satisfaction In Commercial Bank Of Sindh Province A Case Study Of Bank Al Falah, Liaquat Ali Rahoo Mr, Maryam Kalhoro, Qurat-Ul-Ain Abro

Library Philosophy and Practice (e-journal)

The main concern of a bank is customer satisfaction. Every bank strives to achieve customer satisfaction. A satisfied customer becomes the positive word of mouth for the bank. The purpose of this research is to find out customer satisfaction in commercial banks, particularly in Bank AL Falah. Data was collected through a questionnaire from 150 customers of Bank AL Falah in Hyderabad. Microsoft Excel was used for data analysis. The result concludes that customers perceive higher satisfaction, and the environment and commitment and behavior of staff with customers have a major impact on customer satisfaction.

Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr

Senior Honors Projects, 2010-2019

Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.

Profile Imperfect: How Do Young Urban Millennials Perceive The Impact Of Tinder In Their Lives?, Hairol Ma

Renée Crown University Honors Thesis Projects - All

As Tinder, Bumble, and other swipe-based dating apps usher departure from detailed information-entering dating sites like OkCupid and Match.com, how do young urban millennials perceive the impact of Tinder in their lives? Fifteen individuals aged 18-25 were interviewed on their use of swipe dating apps. Additionally, two ethnographies were conducted. Results showed that by commodifying other users on the app as a list of features rather than a holistic individual, users subsequently ascribed the same judgements upon themselves. The resulting assets for an overarching campaign aims to urge users to practice view themselves (and subsequently others) beyond their Tinder profile …

Something’S In The Water: A Look At How Creativity And Innovation Can Prevent Future Water Crises, Tristan Holiday-Nowden

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to raise awareness and create a level of consciousness about water, unlike anything we have seen in the past. This project presents a synthesis of current writings and ideologies from the fields of Environmental Science and Water Research. As well as think pieces and informative news articles from various publications.

To illustrate the damaging effects of water contamination, water pollution, and water scarcity; Flint, Michigan will serve as a case study. After diagnosing and defining the problem using the Creative Problem Solving (CPS) framework. This project will explore the challenge and look at the …

A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte

Senior Honors Theses

Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting …

The Existence Of Social Media As A Promotional Media In The Hijab Image Revolution In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research purposed to in-depth analyzing about the existence of social media as promotional media in the hijab image revolution in Indonesia, to examine it’s cause and give the picture of hijab image in Indonesia. This research is conducted with qualitative approach and case study method. The result showed that social media increasingly exist in promoting Muslim fashion, because of the changed in Muslim consumers who are more religious but also more intense using social media. Hijab image revolution was encouraged by the communities and role models who emigrated (hijrah). Hijab image became diverse, characterized self identity, and …

Marketing Plan For The Foundation Scholarship Program, Marissa Chupp

Honors Theses

The Foundation Scholarship is a full-tuition scholarship for incoming freshman who meet the scholarship’s criteria at Western Michigan University (WMU). Along with the scholarship funds, the Foundation Scholar program aids students by providing a solid community of peers and mentors. Since the program’s debut in 2015, there has been no marketing plan set in place. This thesis is devoted to the creation of a marketing plan that can be used as a guideline to promote the Foundation Scholarship. The goal of this marketing plan is to persuade donors to give to the program and incoming WMU students to apply for …

An Investigation Into The Effective Factors On The Intention To Commercialization Of Knowledge In A University: A Case Study, Ali Biranvand, Mohammad Hassan Seif, Soheila Safa, Saeid Mazloumian

Library Philosophy and Practice (e-journal)

The purpose of this study was to provide a causal model for factors affecting the commercialization of academic research. This study is applied research in terms of purpose and a descriptive study of correlation type in terms of method. The statistical population consists of 499 graduate students at Engineering School of Shiraz University. The data gathering tool was a questionnaire. Cronbach’s alpha coefficient was used to assess its reliability. In this research, the effect of following variables on attitude to the commercialization of Knowledge (ACK) of knowledge is investigated: psychological empowerment (PE), self-efficacy, university policy (UP), social capital (SC), and …

Representation Of Minorities Displayed On College Webpages, Jose Cruz Perez

Undergraduate Research Conference

Advertisements play an important role in nearly everyone's life. Every single day people view a wide range of advertisements. With the population of America becoming more and more diverse in terms of race it would make sense that advertisements would reflect that same concept. However, it does not appear that advertisements actually reflect this idea. In the 2010 ads for the Super Bowl, only four out of the sixty-seven featured an African American in an ad. (Lapchick, 2010) Not only are minorities not being adequately represented in advertisements but they also only get featured for certain ads. African Americans find …