The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities),
2019
University of Lynchburg
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching,
2019
City University of New York: Queensborough Community College
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
Islamic Expression On Instagram Social Media:
Marketing Communication Strategies
Equestrian And Archery Tourism In Indonesia,
2019
Padjadjaran University
Islamic Expression On Instagram Social Media: Marketing Communication Strategies Equestrian And Archery Tourism In Indonesia, Elan Jaelani, Lukiati Komala Erdinaya, Rohanda Rohanda, Susie Perbawasari
Library Philosophy and Practice (e-journal)
This study aims to determine the use of symbols of Islamic expression on social media Instagram as a marketing communication strategy of Equestrian and Archery Tourism in Indonesia. This research was conducted using a qualitative approach to the content analysis conducted on three official Instagram social media accounts from the three most popular Equestrian and Archery Tourism destinations in Indonesia. The results showed that most uploads on the Instagram account of equestrian and archery tourism in Indonesia display symbols of Islamic expressions, such as on images, captions, and hashtags. This study also discusses the positive responses from Instagram users to …
Social Media Firestorms: How Does Observing Customer-To-Customer Incivility Affect Consumers’ Brand Evaluation And Behavioral Intentions?,
2019
Marshall University
Social Media Firestorms: How Does Observing Customer-To-Customer Incivility Affect Consumers’ Brand Evaluation And Behavioral Intentions?, Tyson Ang
Faculty Research Day
Project Description: Brands increasingly engage customers through social media platforms. However, just like human, brands too can make mistake when interacting with customers. The higher the engagement, the higher the chance of brands committing mistakes. These mistakes tend to be amplified in the context of social media, which may eventually lead to a firestorm against the brand. Social media firestorm refers to a sudden, rapid discharge of large quantities of intensely negative messages against a brand. Even more concerning is that these firestorms are usually accompanied by uncivil interactions between customers who have opposing views on the issue at …
Luxuriously Succeeding In China,
2019
Singapore Management University
Luxuriously Succeeding In China, Singapore Management University
Perspectives@SMU
To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"
Platform As Brands: The Inbuilt Potential And Perils,
2019
Singapore Management University
Platform As Brands: The Inbuilt Potential And Perils, Jp Kuehlwein
Asian Management Insights
Rethink brand building through the concept of platform brands. Their key tenets—participation, personalisation and shared purpose—lay the foundation for transforming a brand.
Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media,
2019
Singapore Management University
Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak
Research Collection School Of Computing and Information Systems
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.
Caregiver Companion: A Service-Learning Initiative In Tippecanoe County,
2019
Purdue University
Caregiver Companion: A Service-Learning Initiative In Tippecanoe County, Danielle Auckley, Jack Harber
Purdue Journal of Service-Learning and International Engagement
In this paper, we share our reflection of our semester-long service learning and community engagement project in partnership with a local organization in Lafayette called Caregiver Companion. Caregiver Companion is a non-profit organization serving the elderly and disabled community in Tippecanoe County by providing companionship and respite breaks for overwhelmed caregivers. Our English 420 Business Writing class assisted Caregiver Companion on publicizing the organization to Purdue students as well as community members with digital communication materials. With a close partnership with the Caregiver Companion staff, we created materials such as newsletters, brochures, advertisements, and videos to bring their mission to …
Witnessing At Work When It's Taboo To Talk About Religion,
2019
Southern Adventist University
Witnessing At Work When It's Taboo To Talk About Religion, Michael E. Cafferky
Faculty Works
This article explores an alternative to traditional approaches to evangelism in the workplace. it presents an approach based on using the language of business alone in conversations with coworkers, suppliers and customers. While it is often taboo to talk about religion in secular organizations, opportunities exist for believers to be not just silent witnesses but rather explicit verbal witnesses to Jesus Christ. Business conversations naturally present opportunities to champion the theological identity and character traits of Jesus Christ without mentioning his name.
How Commercial Advertising Enforces Gender Stereotypes Among Children And The Ways This Affects Them Psychologically,
2019
Sacred Heart University
How Commercial Advertising Enforces Gender Stereotypes Among Children And The Ways This Affects Them Psychologically, Abigail Frisoli
Sacred Heart University Scholar
Some people believe that children of different sexes are born with completely separate preferences and mindsets which are permanent and predetermined. However, children are very influenced by their surroundings, which is often the main deciding factor which is predetermined by parents and caretakers from birth. Separating children by gender puts them into boxes, stunting their ability to make their own decisions and creating stereotypes. This segregation is painfully apparent in commercial advertising and is proven to have affected children psychologically in ways that can be detrimental.
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri,
2019
universitas padjadjaran
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4
Library Philosophy and Practice (e-journal)
The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …
Youtube Advertising Value And Its Effects On Purchase Intention,
2019
Kocaeli University
Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat
Journal of Global Business Insights
This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertising value, and simple regression analysis determined the effect of its value on purchasing intention and ANOVA test was run to determine the differences of demographic groups via YouTube ads value. The findings indicated that informativeness and entertainment and trendiness had a positive effect on YouTube advertising value; however, irritation had a negative effect. In addition, …
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand,
2019
CUNY Bernard M Baruch College
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
Student Theses and Dissertations
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …
Optimizing Impression Counts For Outdoor Advertising,
2019
Singapore Management University
Optimizing Impression Counts For Outdoor Advertising, Yipeng Zhang, Yuchen Li, Zhifeng Bao, Songsong Mo, Ping Zhang
Research Collection School Of Computing and Information Systems
In this paper we propose and study the problem of optimizing theinfluence of outdoor advertising (ad) when impression counts aretaken into consideration. Given a database U of billboards, each ofwhich has a location and a non-uniform cost, a trajectory databaseT and a budget B, it aims to find a set of billboards that has themaximum influence under the budget. In line with the advertisingconsumer behavior studies, we adopt the logistic function to takeinto account the impression counts of an ad (placed at differentbillboards) to a user trajectory when defining the influence measurement. However, this poses two challenges: (1) our problemis …
The African Digital Citizen’S Awareness Of Online Information Privacy,
2019
Women's University in Africa
The African Digital Citizen’S Awareness Of Online Information Privacy, Sam Takavarasha Jr, Liezel Cilliers, Willie Chinyamurindi
African Conference on Information Systems and Technology
Internet access continues to increase among the youth in developing countries, like South Africa, due to the exponential growth of mobile penetration and the higher education system’s reliance on Information and Communication Technologies. Higher education graduates are expected to be digital citizens in the workplace, which is characterised by socio-economic inclusion and academic capability. However, this increased exposure to the Internet does present information privacy challenges. This paper investigates young adults’ perceptions and concomitant behaviours to protect their information privacy when using Internet sites. The paper further aims to unpack young adults’ understanding of the potential problems and their preparedness …
Telling Your Library's Story: Creating An Annual Report That Shows Your Value,
2019
Otterbein University
Telling Your Library's Story: Creating An Annual Report That Shows Your Value, Kristin Cole
Library Faculty & Staff Scholarship
Now that you've seen OPAL's Impact Report, you may be thinking about creating your own report to communicate your library's value. An annual report provides patrons, administration, alumni, and community members with an update on what your library has accomplished. Deciding what to include and what to leave out can be difficult. In this workshop, we will examine annual reports from libraries of all types and learn about best practices for annual reports. Hands-on activities will give you the chance to take the first steps towards creating an annual report. Along the way, we'll try out free or low-cost tools …
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia,
2019
Universitas Padjadjaran
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Library Philosophy and Practice (e-journal)
This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …
Crazy Rich Asians: Bringing Americans To Singapore,
2019
Singapore Management University
Crazy Rich Asians: Bringing Americans To Singapore, Singapore Management University
Perspectives@SMU
The Singapore Tourism Board hit jackpot with the film, but is Hollywood's depiction of the island accurate?
Sample Syllabus For Teaching Online Database Modeling And Management,
2019
CUNY City College
Sample Syllabus For Teaching Online Database Modeling And Management, Joshua Moritz
Open Educational Resources
Students learn the basics of database modeling and managements as well as the analytical techniques and tools used to assess, enhance, and profit from customer-relationship management. The course reviews database technology, organization and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross tabulations, ratios, time series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and correlation to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect …
College Of Business Dean's Report: 2018-2019,
2019
Lewis Univeristy
College Of Business Dean's Report: 2018-2019, Ryan Butt
College of Business Dean’s Reports
No abstract provided.
