Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows,
2026
Marshall University
Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Does Fear, Regret, Or Both Best Drive Ad Intention?,
2026
The Citadel
Does Fear, Regret, Or Both Best Drive Ad Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies,
2026
Kennesaw State University
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Atlantic Marketing Association Proceedings
No abstract provided.
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness,
2026
Northern Kentucky University
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Atlantic Marketing Association Proceedings
No abstract provided.
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap,
2026
High Point University
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Convincing Consumers To Get Jabbed Through Health Message Framing,
2026
University of Northern Colorado
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Atlantic Marketing Association Proceedings
No abstract provided.
Design And Implementation Of A Customer Retention And Voice Ai System For El Nopal,
2026
Bellarmine University
Design And Implementation Of A Customer Retention And Voice Ai System For El Nopal, Brando Medina
Undergraduate Theses
This Honors Applied Thesis documents the design and implementation of a live Customer Retention and Voice AI System for El Nopal, a full-service restaurant, to improve customer follow-up, routine communication handling, and cross-channel engagement. The project was developed for El Nopal’s Tyler Center location on Taylorsville Road and focused on building a practical artifact rather than primarily evaluating long-term business outcomes. The completed v1 system consists of three modules: a Customer Retention System centered on a QR-based VIP rewards workflow, a Voice AI System for routine phone support, and a Cross-Channel Integration Layer that connects voice interactions to CRM-based SMS …
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging,
2026
Georgia College & State University
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
Atlantic Marketing Association Proceedings
No abstract provided.
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis,
2026
Austin Peay State University
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Differences In Smartphone Health App Use,
2026
University of Central Arkansas
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety,
2026
Austin Peay State University
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports,
2026
Samford University
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail,
2026
Blessed Sacrament Catholic School
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Atlantic Marketing Association Proceedings
No abstract provided.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust,
2026
Jacksonville State University
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbtq Inclusive Tourism Advertising And Purchase Intention,
2026
Appalachian State University
Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach,
2026
High Point University
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
The Ultimate Advertisement: Comparing The Effectiveness Of Simple And Complex Designs In Instagram Reels,
2026
Bridgewater College
The Ultimate Advertisement: Comparing The Effectiveness Of Simple And Complex Designs In Instagram Reels, Caroline Green
Honors Projects
This study investigates whether simple or complex design is more effective in portraying in short form video advertisements on social media. The purpose of this research is to inform organizations how to more effectively and efficiently create social media advertisements to best communicate their brand and products. An experimental design was used to test short video advertisements for a fictional brand. The ads differed by Feature Complexity, i.e. the basic visual features, such as color, luminance, or edges; and Design Complexity, i.e. the more elaborate shapes, objects, and patterns (Pieters et al., 2010). High feature complexity was more effective in …
Skincare Influencer’S Effects On Skincare Consumers’ Perceptions On Tiktok Shop,
2026
Georgia Southern University
Skincare Influencer’S Effects On Skincare Consumers’ Perceptions On Tiktok Shop, Abigail Choi
AMTP Proceedings 2026
This study examined how TikTok influencers affect skincare consumers’ perceptions of TikTok Shop advertisements, focusing on the presence of a skincare irritation warning and a TikTok Shop link. It analyzed their effects on purchase intention, credibility, confidence, and likelihood of recommendation. 194 female participants aged 18–30 were recruited through CloudResearch and surveyed via Qualtrics. Each participant was randomly assigned to one of four TikTok-style skincare advertisements that featured the same product but varied by the presence of a TikTok Shop link and/or a skincare irritation warning. Results showed that the advertisement without a TikTok Shop link but with a skincare …
Social Media Engagement And Financial Performance In Apparel Retail,
2026
Gettysburg College
Social Media Engagement And Financial Performance In Apparel Retail, Emily M. Burke
Student Publications
As companies increasingly rely on social media to engage with consumers, questions remain about whether social media metrics translate into measurable financial outcomes.This study investigated whether changes in Instagram engagement metrics predicted financial performance among publicly traded apparel and lifestyle retail companies. Social media data, including the number of posts and average likes, were collected manually for February 2025 and February 2026. Financial data, including adjusted stock prices and year-over-year quarterly revenue growth, were collected from Yahoo Finance. The final sample included 28 companies after removing outliers and cases with missing data. Multiple linear regression analyses showed that percent change …
Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns,
2026
Florida State University
Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns, Santiago Reyes, Alessandra Noli, Ashley Johns, Hannah Trandle, Leticia Falcao
AMTP Proceedings 2026
As brands navigate increasingly diverse consumer markets, cultural authenticity has become essential for building trust and relevance. Yet marketing scholarship lacks a clear framework for understanding cultural credibility as distinct from traditional notions of source or brand credibility. This study addresses that gap by examining how consumers conceptualize and evaluate cultural credibility in brand campaigns and collaborations. Drawing on theories of authenticity, cultural identity, and persuasion, the research positions cultural credibility as a socially constructed judgment shaped by perceived authenticity, shared values, and relational alignment. Using semi‑structured interviews and focus groups with multicultural consumers, the study employs thematic analysis to …
