Medical Tourism & Communication, 2023 Pittsburg State University
Medical Tourism & Communication, Alicia Mason
Faculty Submissions
Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …
No Sex For Me: Female Influence And Power Through The Lens Of Hrotsvitha, 2023 Belmont University
No Sex For Me: Female Influence And Power Through The Lens Of Hrotsvitha, Madison Patoto
Belmont University Research Symposium (BURS)
No Sex for Me: Female Influence and Power Through the Lens of Hrotsvitha
Madison Patoto
Male playwrights dominated the theatre world until Hrotsvitha, a German nun and playwright, broke the silence of The Dark Ages. She adapted the works of the ancient Roman playwright, Terence, with a more favorable depiction of faith and women. In the midst of a patriarchal world, Hrotsvitha explored the theme of sexuality through strong female characters who gained power and influence in a world that degraded them and considered them impotent. This essay dives into the main differences between Terence’s Roman secular views and Hrotsvitha’s …
International Tourists' Perceptions Towards Destination Brand Image: A Case Study Of Socotra Island, Yemen, 2023 Dr. Babasaheb Ambedkar Marathwada University , Aurangabad India
International Tourists' Perceptions Towards Destination Brand Image: A Case Study Of Socotra Island, Yemen, Ahmed Abdullah Omer, Madhuri Sawant, Rajesh Ragde
Journal of Tourism Insights
The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists …
Increasing The Acceptance Of Cultivated Meat, 2023 Singapore Management University
Increasing The Acceptance Of Cultivated Meat, Mark Chong
Asian Management Insights
Factors to consider when designing communication strategies for diverse nations.
Gift Sharing On Social Media: What Drives It?, 2023 Professor, CAU Business School, Chung-Ang University, Seoul, Korea
Gift Sharing On Social Media: What Drives It?, Mira Lee, Yoon-Hee Kang
Asia Marketing Journal
This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for …
Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, 2023 Master’s Student, School of Business, Yonsei University, Seoul, Korea
Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang
Asia Marketing Journal
As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …
The Effects Of Self-Development, Self-Therapy, And Self-Presentation Motivations On Quality Of Life, Visitor Loyalty, And Omnivorous Cultural Engagement Through Visitor Satisfaction In Art Museums: Examining The Moderation Effect Of Age And Attitude Toward Sns Posting, 2023 Marketing Manager, Changshin Life & Commercial District Association, Seoul, Korea
The Effects Of Self-Development, Self-Therapy, And Self-Presentation Motivations On Quality Of Life, Visitor Loyalty, And Omnivorous Cultural Engagement Through Visitor Satisfaction In Art Museums: Examining The Moderation Effect Of Age And Attitude Toward Sns Posting, Minyeong Yi, Suna La
Asia Marketing Journal
This study investigates the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including …
Updated Reviews And Trends In Consumer Neuroscience, 2023 SKK Business School, Sungkyunkwan University (SKKU), South Korea and Postdoctoral Research Fellow, Wharton Neuroscience Initiative, Wharton School, University of Pennsylvania, PA, USA
Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun
Asia Marketing Journal
Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach …
Understanding The Continuance Intention To Use Chatbot Services, 2023 Lecturer of Marketing, Department of Management and Marketing, La Trobe University, Melbourne, Australia
Understanding The Continuance Intention To Use Chatbot Services, Jeeyeon Kim, Yiling Li, Jeonghye Choi
Asia Marketing Journal
Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these findings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer …
Does Reputation Lead To Student Loyalty? The Case Of A Private Higher Education Institution, A State University, And A Local College, 2023 City College of Angeles
Does Reputation Lead To Student Loyalty? The Case Of A Private Higher Education Institution, A State University, And A Local College, Jean Paolo G. Lacap, Jaime V. Cortez
The South East Asian Journal of Management
Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty.
Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM).
Research Findings: The results revealed that (1) HEI reputation …
Halloween 2023: It’S A Barbie World!, 2023 Montclair State University
Halloween 2023: It’S A Barbie World!, Jin-A Choi, Yi Luo, Bond Benton
School of Communication and Media Scholarship and Creative Works
Encapsulated in pink, Barbie epitomizes a dreamland that stimulates feelings of nostalgia, joy, and imagination, fulfilling individuals’ desire to escape. Mattel, the parent company of Barbie, and Warner Bros. through 100 or more brand collaborations (del Barco, 2023), has relentlessly swept the world with a blitz of Barbie-themed merchandises, such as Barbie dreamhouse rentals, Barbie gaming consoles, Barbie pasta, Barbie pink suitcases, Barbie apparels, bright fuchsia Xbox, Barbie boat cruise, pink burger, etc. Staggering surge for online sales of Barbie-themed products affirms the impressive upswing of online consumers’ interest in Barbie.
With the significance of Halloween, the popularity of Barbie, …
Dynamics Of Employee Motivation And Employee Performance In Banking Sector, 2023 Hailey College of Commerce, University of the Punjab, Lahore, Pakistan
Dynamics Of Employee Motivation And Employee Performance In Banking Sector, Muhammad Shoaib Hassan
Business Review
Employee motivation in banking has become one of the most considerable issues as every firm wants to make optimistic usage of their available human resources motivating them to achieve boosted performance. The study aimed to investigate the employee motivation dynamics in Pakistan conventional banking sector for employee performance circulating an adopted questionnaire online, considering 180 respondents as the sample size using a convenience probability sampling technique with a valid response rate of 78.89%. The findings employing SEM analysis using Smart PLS3 revealed a positive impact of employee motivation training and intrinsic rewards on the performance of bank employees. Furthermore, the …
The Dilemma Of Empty Halls, 2023 Cedarville University, Cedarville
The Dilemma Of Empty Halls, Joanna Lauer
Musical Offerings
Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.
Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, 2023 Loyola University Chicago
Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart
School of Business: Faculty Publications and Other Works
This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …
Generating Clicks: Display Advertising Within Social Media, 2023 Bloomsburg University of Pennsylvania
Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell
Atlantic Marketing Journal
This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …
Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, 2023 Jacksonville State University
Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Journal
This research paper explores the use of AI, specifically ChatGPT, in interactive activities within
online shopping and digital marketing. The paper examines the potential of AI-powered chatbots
to enhance customer engagement, personalization, and marketing effectiveness. Through a
literature review, case studies, and user feedback analysis, the research highlights the benefits of
AI chatbots in providing real-time assistance, personalized recommendations, and improved
customer experiences. The paper also addresses ethical and privacy concerns associated with AI
implementation and discusses future research directions. The findings are expected to suggest
that AI-powered chatbots have the potential to revolutionize online shopping and digital
marketing by …
Deciphering Consumer Commitment: Exploring The Dual Influence Of Self-Brand And Self-Group Relationships, 2023 Loyola University Chicago
Deciphering Consumer Commitment: Exploring The Dual Influence Of Self-Brand And Self-Group Relationships, Brittney Bauer, Brad D. Carlson, Mark J. Arnold
School of Business: Faculty Publications and Other Works
Consumer-brand relationships are highly valued as brand-committed consumers are thought to deliver many positive outcomes for affiliated brands. However, in addition to connections between individuals and brands, consumer-brand relationships also involve relationships between individuals and other brand users. Little attention has been given to the potential consequences associated with commitment to other brand users as compared to the brand itself. Therefore, our framework establishes two distinct types of consumer-brand relationships (i.e., self-brand relationships vs. self-group relationships) that differentially influence brand commitment versus group commitment, leading to contrasting effects on both desirable and undesirable brand outcomes. Specifically, our studies illuminate …
I Know That You Know That I Know: Meta-Parody Ads And Brand Credibility, 2023 Portland State University
I Know That You Know That I Know: Meta-Parody Ads And Brand Credibility, Giuliana T. Mintiero
University Honors Theses
In recent years, advertisers have been turning to a new form of humorous advertising to reach wary consumers. This study refers to this new form of advertising appeal as 'meta-parody' advertising, defined as humorous advertisements that parody advertising tropes for the sake of building credibility with the consumer. These ads are aimed at overcoming persuasion knowledge, which is what consumers use to cope with attempts to influence them. Despite the prevalence of meta-parody in contemporary advertising, there is no existing research on meta-parody ads, let alone their relationship with brand credibility. Previous research into humorous advertising has produced mixed views …
Responses To General Capabilities Framework For Tertiary Education, 2023 CESA Dean
Responses To General Capabilities Framework For Tertiary Education, Tony Shannon
International Journal for Business Education
The Australian Government Department of Education, Skills and Employment (DESE) is consulting on how best to develop a general capabilities framework for tertiary education. This is being done with NOUS, a business management consultancy, and the Assessment Research Centre of the University of Melbourne
Eye-Tracking Benchmark Of Retail Grocery Packaging, 2023 Packaging School
Eye-Tracking Benchmark Of Retail Grocery Packaging, Julie R. Suggs, Andrew Hurley, Paul Dawson, William S. Whiteside, Sarah F. Griffin
Journal of Applied Packaging Research
Eye-tracking technology allows researchers from a wide array of disciplines to capture consumers’ viewing patterns and provides insight into where people look, when they look at something, and how long they look at it. Eye tracking can help investigate the subconscious considerations of consumers and can facilitate a wide range of research, especially in conjunction with other forms of data collection. The availability of eye-tracking technology has increased in the last decade, leading to more companies using this as their primary avenue for market research and consumer insight endeavors. Despite the popularity of eye-tracking technology, there have been few reports …