Graphic Design Commons^™

Genius Loci: Capturing The Distinctive Roman Spirit Through Pochoir, Carlee Mcguire

Interior Design Undergraduate Honors Theses

This capstone explores the concept of genius loci through photographic and artistic exploration and does so through a lens of study set on Rome, Italy. The first major goal of the process has been to discover the elements, moments, physical textures, and other design elements that comprise the genius loci of a city or space. The second goal has been to partake in a process that can be used by myself and other designers in efforts to make more conscious design decisions — gaining a better understanding of ‘sense of place’ can assist designers in straying from globalized, placeless design.

Homeschool 101: Using Visual Media To Promote Awareness Of Homeschooling, Steven Roscoe Sherlin

Masters Theses

Parents who are making decisions about the education of their children can benefit from a general awareness of the full range of schooling options available to them. Although the United States has seen its homeschooling population grow to all-time highs in recent years, many people are still unfamiliar with what homeschooling is actually like in practice. Some parents fail to recognize homeschooling as a viable option because of they are unfamiliar with its potential benefits, standard homeschooling methods, and resources for homeschooling families. This thesis reviews the homeschooling research literature and overviews relevant case studies to inform a visual solution …

Fathom In Color: Expansion Of Reproduceable Color In Interference Pattern-Based Printed Motion And Depth Effects, Dovie Jeffcoat

All Theses

Value-added printed embellishments are increasingly sought after as brands compete for consumer attention. Fathom Optics’ method for printing motion and depth effects provides a cost-efficient, reduced waste embellishment option. One of Fathom’s current limitations is producing effects with vibrant color. The current standard practice for producing color Fathom Effects tends to darken and desaturate the final embellishment’s color. This study endeavors to determine how an ink color's components (hue, value and chroma) may determine a Fathom Effect’s contrast or intensity. To achieve this, fifteen color inks were selected to flexographically print the effect patterns. Samples were taken from each color …

The Artist's Artist, Katherine Cacopardo

Honors Scholars Collaborative Projects

My senior project is the creation of a brand identity that explores how sounds, words, and imagery work together to create a complete experience by illustrating the recorded music and lyrics of fellow honors student McCall Chapin. My project includes album/single artwork, one music video, one lyric video and lyric video concepts for each of the other songs, streaming strategy, social strategy, and supplementary photos and graphics for promoting the work on social media. The idea is to create a complete brand that not only fits who McCall Chapin is as an artist but also visually tells the story of …

Functionally Intense Training (F.I.T.) Multimedia Rebranding Package, Kaitlin Manger

Honors Projects

Branding and social media outreach to customers is essential to small businesses that are looking to grow their business and attract new members. This paper covers the development and production of a multimedia rebranding package that was produced for the high-intensity, CrossFit-like gym in Wapakoneta, Ohio, owned and operated by Steve Knapke, Functionally Intense Training. This gym has been open since 2013 but has no consistent social media content or branding content for the business. This project includes the deliverables of 10 videos, 20 photos, 5 graphic design templates, a new logo, and new branding guidelines. Along with the final …

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.

Restaurant Rebranding: The Capital View Cafe, Amaya Nordos

Research and Scholarship Symposium Posters

The objective of this project was to design a new logo, identity, and stationery system for a Saint Paul non-chain breakfast cafe. Familiarity and in-depth research of both the cafe and its customer base was essential to determine and define the project demographics. There was also an emphasis on working conceptually and utilizing an aesthetic that is appropriate for the intended audience, while also keeping in mind and being stylistically sensitive to the graphic design community that will eventually judge the success of the project as a whole.

Over the course of this project, I became very familiar with the …

Color Schemes In Department Store Brands, Annaleia Faith Altstaetter

ONU Student Research Colloquium

Why are color schemes important and how is it used in graphic design? Every business and brand intentionally uses colors schemes to design their visual identity. The same color can mean a variety of different things in different contexts. For example, national corporate department store chains such as Macy’s, Khol’s, Jcpenny, TjMaxx, and Nordstrom use certain color schemes to express their brand essence. In this industry, is there a consistent color scheme that communicated the essence of the brand? How do people perceptive the brands and the industry through color schemes?

To undertake this research project the following methods will …

For The Cry Of The Roar, Elizabeth M. Dingman

ONU Student Research Colloquium

“For the Love of the Roar” summarizes Ohio Northern University’s athletics branding and how they present themselves to various audiences. The presence of the athletics branding even on social media platforms must communicate the brand essence of “team-orientation, ambition, pride, determination, integrity, and competitiveness” (ONU athletics Branding Guide).

Even with multiple varsity sports within ONU athletics, there needs to be consistency of how social media branding is used. It is important to communicate brand consistency in all social media platforms as branding is a critical aspect of any organization's identity and helps to distinguish an organization from its competitors.

By …

To Park, Or Not To Park: Ohio Northern University's Parking Signage, James Joseph Meyers

ONU Student Research Colloquium

Parking is a very necessary accommodation for a good number of students, faculty, and guests on the campus of Ohio Northern University. Is finding parking on campus a challenge for students? If so, does that have anything to do with the signage presented to students?

The university offers an array of parking options for students on campus, but how effective are the signs they use to communicate who can park where? All the parking lots on campus are labeled with small white signs indicating who can park there depending on the pass they have. Colors indicate which lots are for …

The Rebrand Of Sheamoisture, Anna Lechard

Honors Theses

I would like to start with why I chose the company SheaMoisture to rebrand. SheaMoisture was introduced to me by a hairstylist. I was looking for a product that was affordable and healthy for my hair. Before knowing of this company I would not have picked it off the shelf for myself. Not many hair care companies are affordable, hair type specific, and ethically sounded meaning they have good company values, an interesting origin story, and contain clean ingredients. However, with all these good things said, I did not understand that with the current branding in place which is why …

The Gibbs House: Visual Storytelling Through Brand Identity And Placemaking, Elizabeth Tran

Honors Theses

Managed by Western Michigan University’s (WMU) Office for Sustainability, the Gibbs House has a rich history of existing as the functioning university urban farm since the late 60s. Throughout the years, the location has transformed into a learning laboratory as well as a permaculture research and demonstration site for WMU students and the Kalamazoo community. As individuals scramble to come up with solutions to combat climate change, the two-acre plot becomes a vital resource where students are able to participate in sustainable practices that are both hands-on and outdoors. It pushes forward transformative ideas like composting, food forestry, and permaculture …

Volume 13, Payton Davenport, Audrey Lemons, Jacob Shope, Haley Smith, Cassandra Poole, Rachel Cannon, Rachel Boch, Suzanne Stetson

Incite: The Journal of Undergraduate Scholarship

Introduction Dr. Roger A. Byrne, Dean

From the Editor Dr. Larissa “Kat” Tracy

From the Designers Rachel English, Rachel Hanson

The Effect of Compliment Type on the Estimated Value of the Compliment by Payton Davenport, Audrey Lemons, and Jacob Shope

The Imperial Japanese Military: A New Identity in the Twentieth Century, 1853–1922 by Haley Smith

Longwood University’s campus: Human-cultivated Soil has Higher Microbial Diversity than Soil Collected from Wild Sites by Cassandra Poole

Reminiscent Modernism: Poetry Magazine’s Modernist Nostalgia for the Past by Rachel Cannon

Challenges Faced by Healthcare Workers During the COVID-19 Pandemic: A Preliminary Study of Age and …

Laurier Biology Departmental Seminars Poster Colouring Book (Vol 1), Tristan A.F. Long

Biology Faculty Publications

Departmental seminar posters are largely utilitarian affairs – who is talking?, when are they speaking?, where is the seminar? (and maybe will there will be refreshments served?). While functional, they often fail to capture the beauty and excitement of their subject matter, and may fail to engage a wider audience. As the organizer of the Wilfrid Laurier University Department of Biology seminar series in 2014, on a lark, I started drawing posters that tried to illustrate our speaker’s research in a non-conventional manner, and hopefully appeal to those that might otherwise find attending a departmental seminar intimidating. Little did I …

Plant Wise, Sophia Llamas

Honors Projects

Conceptually, Plant Wise is the key to bridging the gap between preconceived ideas about vegan and vegetarianism and successfully integrating plant-based foods into your everyday life. Physically, Plant Wise is a self-educational, interactive booklet chock-full of activities intended for users to complete at their own pace. Inside this 56-page booklet, there are recipes, doodling spaces, weekly check sheets, activities to do with friends and family, challenges, and so much more. Plant Wise utilizes these activities and journaling opportunities throughout as a self-reflective vehicle to give users an experience to reflect on, which aids in the retention of what’s been learned …

Extended Reality And The Graphic Design Curriculum, Tina Korani, Meghan Saas, Samantha Tan

Frameless

VXR technology has seen significant growth in recent years across all commercial industries and is poised to continue that trend. The graphic design industry is embracing XR as a new medium, and XR skills are in high demand within the field. Institutions of higher education must adopt XR—and particularly AR—into the graphic design curriculum to keep pace with the industry. Several barriers are slowing this curricular adoption but can be overcome. Advances in AR technology have created an opportunity for its use as both a pedagogical tool and a creative medium. Integrating AR with traditional graphic design elements and principles …

Jet Of Blood Vr: First Playable Demo, Elizabeth Goins, Andy Head, Mason Hayes

Frameless

A VR staging of Anonin Artaud’s 1925 surrealist play, Jet of Blood. The project experiments with virtual reality as a means to reimagine performance and frame the player, the audience, as actor. Ideas from Artaud’s philosophy such as the Theatre of Cruelty are incorporated along with spatial storytelling and game design. The project also seeks to expand accessibility to deaf and hard of hearing audiences through use of particle and text effects to visually express audio and sound.

Extended Reality And The Graphic Design Curriculum, Tina Korani, Meghan Saas, Samantha Tan

Frameless

As we rapidly move toward a fully virtual world, commercial industries and organizations are becoming increasingly competitive with their communications strategies so that they can continue to attract audiences’ attention and break through industry noise. As a result, the notion of “immersive experiences” is becoming more popular. XR technology is at the forefront of delivering unique, immersive and interactive experiences — and it has seen significant growth in recent years across all commercial industries and is poised to continue that trend.

Mae’S Chocolatier: Rebranding A Belgian Chocolatier Company, Mackenzee Holloway, Jessica Ramm

Liberty University Research Week

Undergraduate

Creative and Artistic

[Un]Seen, Al Benbow

Honors Projects

[un]seen is a community-centered project and installation that consists of a collection of portraits and statements from underrepresented members of the LGBTQ+ community. Each subject submits their own action item that depends on their identity and response to the question, “what do you wish people understood about the experience of being [your identity]?”

This project was initially born out of research into the commodification of LGBTQ+ identities, and the realization that corporations tend to market to members of the LGBTQ+ community who they believe have the most spending power: white, cisgender, able-bodied, upper class, gay men, and therefore most often …