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Graphic Design Commons

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Articles 1 - 30 of 2017

Full-Text Articles in Graphic Design

Graphic Design & Painting, Emily Zepp Jan 2023

Graphic Design & Painting, Emily Zepp

Williams Honors College, Honors Research Projects

Starting with the desire to explore the connection between GD and painting, I realized the only difference between the two is the context in which the work is created. Both graphic design and painting seek to impart messages upon the viewer and explore a certain perspective. Success can be measured in both disciplines by the effectiveness of the communicated message.


Women's Hall Of Fame, Brianna Kean Jan 2023

Women's Hall Of Fame, Brianna Kean

Williams Honors College, Honors Research Projects

No matter how you identify we can all take actions in support of gender equality. Women have come a long way in society since Sacagawea’s time, but that doesn’t mean we live in an equal world. I was inspired by these ten women, and I hope you are too. Take that inspiration and turn it into action, so that maybe one day people might honor you for supporting women’s rights. This project honors ten women throughout history that have made an impact on women's rights and societal values. I created a portrait, a bio, and a poem that aims at …


An Exploration Into Public Art, Samantha Fazio Jan 2023

An Exploration Into Public Art, Samantha Fazio

Williams Honors College, Honors Research Projects

This project explores both the processes of designing and creating a mural and the community impact of public art. It aims to answer questions including: What goes into creating a mural? What is public art and why is it important? How does it socially and economically impact the community and its members? In doing this project, I aimed to gain a deeper understanding of how to create a mural and of the greater cultural context that public art projects exist in.


The Art Of Branding, Allison Willrich Dec 2022

The Art Of Branding, Allison Willrich

Whittier Scholars Program

The world is more visual-oriented than ever before, making a company’s logo a crucial factor in the success of branding as the logo serves as the first impression and visual indicator of the experience and value the brand will deliver. The purpose of this project is to better understand how people respond to brand design, and more specifically make judgments about the company based on the first impression they get from a logo. The brand of focus is The Habit, an American restaurant chain recognized for its excellence in product quality, but also has weaknesses in its overall brand negatively …


Know The Truth Campaign, Carrie Visuano Dec 2022

Know The Truth Campaign, Carrie Visuano

PURE Insights

“Know The Truth Truth Campaign” is a collection of informational and entertaining deliverable products designed to entice the underrepresented demographic of teenagers to acquire the Covid-19 vaccination. With galaxy backgrounds and fun illustrations, the campaign consists of a brochure, stickers, and pens. Together these deliverables inspire teens to make their own choice to be informed and get vaccinated.


Fall 2023 Insights Cover Design, Ruben Ramirez Alvarez Dec 2022

Fall 2023 Insights Cover Design, Ruben Ramirez Alvarez

PURE Insights

With the use of collage and photo manipulation as primary design techniques, this cover features the intersection of color, movement, and light. The layering of various photographic elements, the vibrancy and saturation of colors, and the abstract form and moving parts, symbolize the complexity of the human mind. This design specifically explores the concept of the lightbulb idea, the desire to access a source of creativity, or the next big thing that could change the course of humanity. However, this cover also implies great ideas and creativity truly reside nowhere else but within ourselves and the world around us. It …


Teche Lab Logo Design, Lauren Wagner La Grille Dec 2022

Teche Lab Logo Design, Lauren Wagner La Grille

Graphic Communication

In 2020, Cal Poly’s Biomedical Engineering Department changed the name of one of their existing labs, the QPLUS lab, to the TECHE lab. TECHE stands for Transforming Engineers Through Hands-On Engagement and is a lab where biomedical engineering students can work together on projects, prototype ideas, and create solutions that help improve the lives of those who have disabilities.

Since renaming the lab 2 years ago, the biomedical engineering department has not done any other updates to the branding of the TECHE lab and does not currently have a logo to represent the lab. The TECHE lab is a large …


A Fresh Look At A University Website: Redesigning The Graphic Communication Website, Kristy Leung, Samantha Kim Dec 2022

A Fresh Look At A University Website: Redesigning The Graphic Communication Website, Kristy Leung, Samantha Kim

Graphic Communication

Designed over ten years ago, the landing page of the Graphic Communication website does not reflect the artistic talents of the department and exhibits poor navigation and usability. Colleen Twomey, the department chair, has expressed that prospective students, transfers, guardians, and other visitors have trouble finding relevant information on the website. As a university-affiliated site, the landing page should guide both new and returning visitors to their destination in a quick and intuitive manner. The primary goal of this project is to effectively educate new visitors who are interested in the Graphic Communication program but have minimal knowledge of what …


Brand Credibility Through Web Design, Catherine Clode Dec 2022

Brand Credibility Through Web Design, Catherine Clode

Graphic Communication

Websites act as a first impression of a company that users use to judge and form opinions on. Therefore, it is crucial to implement an appealing design with straightforward navigation. However, for small businesses or freelancers, good web design is hard to achieve without a web designer. Small businesses rely heavily on e-commerce and digital advertising but are more likely to lack the resource and knowledge to develop a good website. Cristina Ruales Co is a personal brand belonging to an independent designer who uses her website to market and sell her products and services. The current brand website is …


Vaccinate: Posters From The Covid-19 Pandemic, Aaron Sutherlen, Judy Diamond, Meghan Leadabrand, Julia Mcquillan, St Patrick Reid Nov 2022

Vaccinate: Posters From The Covid-19 Pandemic, Aaron Sutherlen, Judy Diamond, Meghan Leadabrand, Julia Mcquillan, St Patrick Reid

Zea E-Books Collection

In 2022 we are living through a global pandemic, and vaccines are one of the most effective strategies for slowing the spread of infectious disease, minimizing symptoms, and lowering healthcare demands. In short, vaccines save lives and can reduce the risk of contagion from social interaction.

In the United States in late 2021, after the vaccines had been broadly available for almost a year, one in five adults still chose not to get vaccinated against COVID-19.

Art can disrupt what is embedded in our minds and open us up to new perspectives and insights. We hope to offer access to …


We Are All Connected, Behnoush Tavasolinia Nov 2022

We Are All Connected, Behnoush Tavasolinia

LSU Master's Theses

Upon personal reflection, I have discovered that economic, cultural, and social issues have become very important in my life. As an Iranian graphic designer, I used current events and responded to Iranian stories to reflect that people’s problems anywhere in the world affect other people’s lives worldwide. My thesis investigation aims to reveal the global connection with commodities by focusing on Iran’s economic inflation to create a conceptual and visual representation of impacted consumables. Persian rugs and tile designs are the centers of the culture and symbols of the Iranian people. I used graphic design to illustrate tiles utilizing economic …


In The Face Of Conflict, Mohammed Khatib Oct 2022

In The Face Of Conflict, Mohammed Khatib

be Still

In the chaos of conflict, amongst the confusion, emotion, and fear lies truth like the eye of a raging storm. Within this, one may find peace, tranquility, and the storm will follow in suit.


Beauty Consumed, Erika Galvin Aug 2022

Beauty Consumed, Erika Galvin

Honors Program Theses and Projects

No abstract provided.


Cruel To Be Unkind, Michelle Landry Aug 2022

Cruel To Be Unkind, Michelle Landry

Honors Program Theses and Projects

Overall, the goal of my campaign is to educate but I tried to put the focus on the facts rather than demanding anything from the viewers. Companies such as PETA often turn viewers away with their demanding and extreme media in hopes to guilt them into changing their ways. Rather than guilting people, I want to make people aware that this is still an issue in our country and educate them on the topic. With these intentions, I created my campaign known as Cruel to Be Unkind.


Enhancing The Advertising Message Through The Conceptual Photography, Rania Ezzat Jul 2022

Enhancing The Advertising Message Through The Conceptual Photography, Rania Ezzat

Journal of Art, Design and Music

Conceptual photography is a term that is used to refer to a specific type of photography which has been created for the specific purpose of conveying some sort of concept, Conceptual photographers are tasked with creating images that convey a specific concept or idea, as opposed to simply trying to capture a realistic representation of their subject. or it can mean trying to create an image that evokes an emotion or encourages the viewer to think about something in a different Images in conceptual photography are often used in advertising or public service announcements, because conceptual photography is a powerful …


Internet Art: An Interactive Timeline Resource, Laurel Vaccaro Jul 2022

Internet Art: An Interactive Timeline Resource, Laurel Vaccaro

Masters Theses, 2020-current

Link to Interactive Timeline Resource (ITR): https://sites.google.com/view/itr-internet-art/home

The purpose of this study was to first collect and summarize the history of internet art from its inception to current day and, second, to create an interactive timeline resource (ITR) designed for K-12 art application. Current approaches to internet art include recommendations that students engage with social media in the K-12 setting, yet gaps in the literature have neglected to address the actual history of internet art as a feature of a student’s K-12 art experiences. Initial research started from a preliminary hypothesis that highlighted the irony of students using the internet …


The Message Design Of Raiders Of The Lost Ark On The Atari 2600 & A Fan’S Map, Quick Start, And Strategy Guide, Miguel Ramlatchan, William I. Ramlatchan Jul 2022

The Message Design Of Raiders Of The Lost Ark On The Atari 2600 & A Fan’S Map, Quick Start, And Strategy Guide, Miguel Ramlatchan, William I. Ramlatchan

Distance Learning Faculty & Staff Books

The message design and human performance technology in video games, especially early video games have always been fascinating to me. From an instructional design perspective, the capabilities of the technology of the classic game consoles required a careful balance of achievable objectives, cognitive task analysis, guided problem solving, and message design. Raiders on the Atari is an excellent example of this balance. It is an epic adventure game, spanning 13+ distinct areas, with an inventory of items, where those hard to find items had to be used by the player to solve problems during their quest (and who would have …


Graphic Scotland: Visuality And Empire, 1810 – 1913, Laura Michelle Golobish Jul 2022

Graphic Scotland: Visuality And Empire, 1810 – 1913, Laura Michelle Golobish

Art & Art History ETDs

Graphic Scotland: Visuality and Empire, 1810–1913 interrogates the aesthetic, technological, and literary conventions used to represent Scotland’s character in nineteenth-century publications. Beginning in the late eighteenth century, publishers, authors, and readers began to correlate the material format of prints, books, illustration, and bookbinding with individual and national character. Periodicals and literature drew the correlations between the aesthetic conventions of picturesque Scottish landscape, physiognomy of Scottish authors, and bookbinding to frame ideas about Scottish character as a didactic model for middle class British and American readers. Thus, Graphic Scotland offers an intertextual reading of three illustrated publications about Scotland–J.R. Osgood’s 1882 …


An Analytical Study To Design And Produce "Non-Official" Pop-Up Double Pages For Children's Book At The Faculty Of Applied Arts, October 6 University In Egypt, Mohamed Zakaria Soltan Jun 2022

An Analytical Study To Design And Produce "Non-Official" Pop-Up Double Pages For Children's Book At The Faculty Of Applied Arts, October 6 University In Egypt, Mohamed Zakaria Soltan

Journal of Art, Design and Music

One of the most crucial suggestions of this paper is to study is an appeal to the officials of the Ministry of Education in Egypt to use the techniques of the pop-up pages in textbooks at primary schools to improve the quality of the textbook and reach higher levels of comprehension among students. It is a study of an experiment taught by the researcher with his 3rd-grade students, At the Department of Advertising, Faculty of Applied Arts, October 6 University, Book Art 1 Course for the Academic Year 2021/2022, to design and produce non-official pop-up pages for various children's books. …


Dossier Cover, Tye Raymond Jun 2022

Dossier Cover, Tye Raymond

Anthós

This is the cover image for the 2022 Anthós Dossier about the novel Passing.


Openness, Qiwen Ju Jun 2022

Openness, Qiwen Ju

Masters Theses

We perceive the world as flat when we close one eye. When both eyes are open, the world takes on a three-dimensional quality.

Our childhood, education, family, and environment form and bind our cognitive perspective. As the ancient Chinese proverb goes: “You can’t see Mount Tai by blinding your eyes with one leaf.” Truth is exceedingly difficult to discern. Like the obscuring leaf, there are blind spots in our vision. Prejudice is often the narrow leaf that obstructs perception, preventing us from seeing with greater dimension.

For actual comprehension, we can only see through the eyes, hearts, and minds of …


Re-Order The Order Of Thing, Yingxi Sabrina Ji Jun 2022

Re-Order The Order Of Thing, Yingxi Sabrina Ji

Masters Theses

Humanocentrism positions humans as the measure of all things; what we know as the ‘real’ or ‘true’ is perceived through this limited perspective. As a designer, I challenge the hierarchy, actively moving away from the notion that inanimate objects are subjugated matter.

In this body of work, I turn to actions of world-building to create immersive experiences where ‘objects’ become ‘subjects.’ They are rescaled and re-centered — called into prominence to become protagonists on the cultural and environmental stage. Through generating, collaging, and juxtaposing recycled facts, imagery and organic materials using digital filters, I insert absurdity as a breakpoint to …


Capture, Control, Circulate : Can We Queer Regulatory Power In Graphic Design?, Adie Fein Jun 2022

Capture, Control, Circulate : Can We Queer Regulatory Power In Graphic Design?, Adie Fein

Masters Theses

Capture, Control, Circulate addresses regulatory power, the transmission and enforcement of culturally-sanctioned behaviors and identity. How does regulatory power operate in graphic design and what—if anything—can the graphic designer do to subvert that operation? The methodologies for subversion explored in this book typically draw from queer and trans* experience and thought. Therefore, the work herein takes up issues of identity, normativity, marginalization, and community.

This thesis also considers design education, and its contemporary emphasis on the capture and control of content. It advocates instead for an educational model that centers circulation; that is, graphic design’s capacity to platform, to publish, …


Slow Ruptures; Slow Formations, Asta Thrastardottir Jun 2022

Slow Ruptures; Slow Formations, Asta Thrastardottir

Masters Theses

Language shapes our understanding of identity, place, and self. As a graphic designer, I question the existing structures of language, while using it as a material to build new formations. Nudging against certainties, I challenge how the stories we are told can dispossess us, even flatten us.

My method is a constant attempt to peel back the layers and study what lingers below. When questions arise, I look to the ways in which visual artists and writers have seen through this surface. I observe, listen, and hold stories closely, passing them back and forth between my hands. Using annotation and …


Alien Encyclopedia, Zengqi Guo Jun 2022

Alien Encyclopedia, Zengqi Guo

Masters Theses

Alien Encyclopedia is a body of work that analyzes, expands, redefines, and leverages the definition of “alien” as both problematic and an avenue of possibility. By mapping the word “alien” as a fragmented play of alternatives, I translate the lessons derived from this exploration into a maker’s lexicon. I use “alien” to frame my identity, as a prompt to ground my projects, a factor to interrupt existing typography and to spark questions, a generative tool to explore the interpolation between the familiar and unfamiliar, and to incite new solutions and actions to solve the problems we are facing now. Alien …


!, Nick Larson Jun 2022

!, Nick Larson

Masters Theses

This thesis uses the exclamation point to represent a way of thinking and working methodology. The exclamation point in mathematics represents a factorial function, an operation for determining all possible orders of a set. Colloquially, the meaning of the exclamation point relies entirely on context. Within a yellow triangle, it means caution or danger, but at the end of a sentence delivering good news, it means excitement. In the context of this thesis, the exclamation point represents enthusiastically and exhaustively reordering objects, words, and processes to highlight shifting meaning.


Connect: Translating Complexity Through Visual Simplification, Ilhee Park Jun 2022

Connect: Translating Complexity Through Visual Simplification, Ilhee Park

Masters Theses

CONNECT: Translating Complexity through Visual Simplification brings complex data into concise visual systems that encourage ease of access. With a background in Human Factors Engineering, user engagement remains a central focus in my design. Whether reducing barriers to scientific information or untangling deeply complex data, design must contain intuitive concepts without the need for extended explanation. Using bold color and geometric shapes as the core design language to render pictorial narratives, this thesis maps my development as an information designer through modes of gathering, deciphering, and interpreting.


Other Realms, Louis Rakovich Jun 2022

Other Realms, Louis Rakovich

Masters Theses

Can a system existing in rigid order be taken back to a state of malleability, a space of potential not yet actualized?

If creation reduces the infinite to produce the finite, then in the simplest sense, creation is the process of bringing something tangible, real, out of the ether—out of the primordial chaos of possibility. The technique of defamiliarization can be viewed as an agent of de-creation, the active reversal of creation, in order to make creation possible once again. As such it holds spiritual power in its own right.

In pursuit of this state of renewed potentiality, I use …


Ports Of Entry, Forough Abadian Jun 2022

Ports Of Entry, Forough Abadian

Masters Theses

Ports of entry are places where one may lawfully enter a country by crossing land and sea borders‭. ‬This thesis frames the space conceptually where the boundaries of place, time, culture, and identity are crossed through existing ports or by building new ones. ‬

As an Iranian immigrant in the United States‭, ‬displacement of identity informs my worldview and design practice‭. ‬I find myself between two worlds, one inherited and the other adopted. ‬Both worlds are simultaneously active and exert their forces on my thought process‭. However, their interrelated dynamic is ambivalent because their path intersects and diverges unforeseeably‭. ‬My …


Burt's Bees: Branding And Packaging Update, Mia Rogers Jun 2022

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …