Nonprofit Studies Commons^™

Framing Digital Donation: Innovation And Audience Engagement In Short Video Fundraising On Douyin, Qiuyi Chen

Journal of Nonprofit Innovation

Short video platforms are increasingly adopted by nonprofit organizations as tools for charitable communication and fundraising. However, limited research has examined how donation appeals are structured and interpreted within these environments. Existing studies focus on emotional appeal, influencer involvement, and algorithmic visibility, yet donation is often treated as a behavioral outcome rather than as a communicative process.

This study conceptualizes charitable donation as a social situation that must be framed and recognized by audiences in short video contexts. Drawing on Goffman’s frame analysis and employing the Visual–Verbal Video Analysis (VVVA) method, the study analyzes 32 publicly available videos from a …

Homeless Veterans: How To Help Veterans Receive Their Benefits So No Veteran Is Without Sustainable Housing, Kelly Hancock

Nonprofit and NGO Studies Student Projects

In this research, I examined why veterans remain homeless despite available resources and what can be done to place them in sustainable housing. I did this through interviews with VA staff and by examining various projects implemented to support veterans. In my research, I found that the resources are available for veterans if they know to request them. The VA employees noted that misconceptions and misinformation are leading causes of veterans not asking for help. Therefore, a solution would be for civilians to call the VA hotline to report homeless veterans. They will then meet the veterans where they are …

Strengthening Communities Through Place-Based University Partnerships, Prajakt Pande, Marc T. Sager, Karen Pierce, Jessica Murillo, Rolonda Washington

Presentations

This multiple case study examines university-community partnerships through Place-Based Community Engagement (PBCE) framework, analyzing two nonprofit organizations participating in Community Connect, a university-led capacity-building initiative. Using thematic analysis, we explore how collaborative partnerships shape place-based relationships between universities and community organizations. Findings reveal complementary organizational strengths. Both cases illuminate shared challenges including transportation barriers, balancing funder requirements with community responsiveness, and achieving sustainable community ownership. Cross-case analysis demonstrates that effective PBCE requires systematic investment in relationship-building infrastructure, flexible evaluation approaches honoring community-defined outcomes, and cross-sector partnerships distributing power and resources. This research contributes to understanding universities' role as anchor institutions, …

Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison

Senior Theses

This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …

Cedarstone Arts Foundation Marketing And Media, Emmy-Kate Arnett, Amelia Bailly, Charlie Condra, Lorelai Lysaght

SPARK Symposium Presentations

For our project, we collaborated with Cedarstone Arts Foundation, a non-profit centered on providing free music education and instruments to childhood cancer patients. Our goal was to create social media platforms for the foundation and develop a key marketing strategy via said platforms, with the desired outcome of increased exposure and donations. To achieve our goal, we researched the most relevant media outlets for advertising. We helped create high-quality content that would raise awareness for their cause. We developed a general template for posting so that the foundation could confidently continue this strategy for the foreseeable future. We consulted with …

Just City And Racialized Media: How A Non-Profit Provokes Policy And Fights Criminal Injustices, Isabella L. Wollfarth

LSU Master's Theses

This study explored the intersection of racialized media narratives, nonprofits, and penal policy through a case study of Just City, a nonprofit criminal justice organization located in Shelby County, Tennessee. Through the lens of Just City, this study explored how nonprofits resist racialized media narratives regarding crime and how in turn this contributes to penal policy reforms. This is accomplished using a thematic analysis to draw larger conclusions from coding Just City’s Instagram and through extensive interviews with Just City staff and local Shelby County and Tennessee politicians. These methods are guided by framing theory, an ideological framework that explains …

Transformational Leadership In Higher Education, Dr. Jewel Hale, Jr., Kristi Apostel

Tapestry: Journal of Research in Education

A crisis can highlight the critical need for resilient leadership within higher educational settings. Educational leaders encounter extraordinary difficulties, ranging from different learning options to prioritizing the well-being of both staff and students, necessitating flexible and innovative methods. By exploring how school leaders apply transformational techniques in actual educational environments, this article addresses the impact of the four I’s of transformational leadership, idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration, on building educator resiliency, sustaining school effectiveness, and promoting student achievement in higher education.

Silent Detonations: Redirecting Focus, Preserving Identity, And Leading Under The Weight Of Microaggressions, Ray Lavan

Tapestry: Journal of Research in Education

African American educational leaders consistently navigate racial microaggressions that challenge their focus, identity, and well-being. This study explores how these leaders deploy attention to manage the emotional weight of microaggressions in K-12 public school settings. Using Gross’s emotion regulation theory and Sue’s taxonomy of racial microaggressions, this qualitative phenomenological study examines how attentional deployment serves as both a shield and constraint. Data from the African American leaders reveal that silence, background processing, selective focus, and redirection to professional goals are common strategies to sustain composure. These strategies protect leaders in the moment but create emotional strain, identity conflict, and cumulative …

Fierce Leadership-Perspectives Of Black Women Educational Leaders: A Transcendental Phenomenological Study, Janice Taylor, Dianne Reed

Tapestry: Journal of Research in Education

The authors of this transcendental phenomenological study aimed to describe the lived experiences of Black women based on their perceptions, values, and beliefs about the complexities of leadership and the kind of leadership required to succeed in their respective roles, as educational leaders. This study was framed by the adaptive leadership theory. Adaptive leadership recognizes the need for leaders to stay flexible and resilient in fast-paced environments (Nelson & Squires, 2017). The three Black women leaders in this study were fierce adaptive leaders. The information acquired from this study is significant and highlights how Black women educational leaders developed the …

Research Literacy And Research Production Skills As Core Competencies In Leaders, Kk O'Byrne

Tapestry: Journal of Research in Education

No abstract provided.

A Decade Revealed By Npo Financial Data In A Depopulating Region — Tottori Prefecture, Japan, 2014–2023, Yoshinori Shimosakai

Japanese Society and Culture

This paper examines the quantitative scale, field composition, and financial structure of nonprofit organizations (NPOs) in rural regions experiencing population decline and aging at three levels—the nonprofit sector as a whole, policy fields, and individual organizations—and explores their adaptation and sustainability under demographic change. The empirical setting is certified NPO corporations located in Tottori Prefecture. Drawing on publicly available financial data for fiscal years 2014–2023, the study constructs ratio indicators and per-capita indicators and, in particular, depicts recent trends through a two-point comparison between FY2014 and FY2023 together with a description of year-by-year changes. The analysis shows that, although the …

Perspectives On Food Sovereignty In Chicago, Camden Bruce Blowers

Capstone Projects – Politics and Government

The research question for this project focuses on food sovereignty. “How do individuals working with food in Chicago identify their role in promoting food sovereignty?” is a research question that expands with some nuance into the question of “who” individuals are in terms of political orientation. When asked to identify political ideology and economic ideology, the values can be greater quantified. Using mixed-methods, this paper critically assesses perspectives of individuals working with food in Chicago. The online survey enumerates the individual perspectives, food culture, and sociopolitical interactions of food sellers, producers, and advocates. Ten interviews further establish 1) the sociopolitical …

Opportunities, Challenges, And Conspicuous Absences: An Integrative Review Of The Social Work Literature On Artificial Intelligence, Michael J. Massey, Ian G. Williams, Grace C. Polistina, Eathan A. Breaux

Publications and Research

INTRODUCTION: Social work discourse regarding artificial intelligence (AI) in practice, research, and education has proliferated over the last 5 years, reflecting both excitement over its potential and ambivalence about its ethical challenges. However, the extent to which social work is fully engaging with the structure of AI and its enormous impacts on the environment, labour, and distribution of power remains unclear.

METHODS: An integrative review of social work literature from 2020–2024 was conducted to address two research questions: 1) What is the nature of the social work discourse related to AI? 2) To what extent is the discourse …

The History Of Philanthropic Wealth In Maine, Jillian Foley Mppm, Timothy Atkinson Mppm, Emma Schwartz

Justice Policy

This report (March 2026) was developed in collaboration with the Maine Philanthropy Center to invite readers to engage in an honest exploration of how wealth was accumulated in Maine and how our history continues to shape our communities today. Grounded in research and interviews with historians and philanthropic leaders, the report examines the connections between extractive histories and modern-day philanthropic structures. The authors aim to guide readers to explore the historical context, reflect on their own histories, and consider more equitable, restorative approaches to community-centered giving. While this report was designed with funders and nonprofit leaders in mind, the authors …

The Disproportionate Impact Of Hiv On Young Women In Durban: Exploring Gendered Vulnerabilities And Socioeconomic Barriers, Adrian A. Nolasco

Capstone Collection

South Africa has a high rate of HIV, with young women in Durban especially affected due to social, economic, and cultural challenges. This study looks at the experiences of young women living with HIV and the views of healthcare professionals caring for them in KwaZulu-Natal. Using a qualitative, phenomenological approach, semi-structured interviews were conducted with five women and three medical professionals to explore how HIV affects their lives, the challenges they face, and how they cope.

The findings show that both structural and personal barriers make it hard for young women to stick to treatment. Long waits at clinics, limited …

The Role Of Formal And Informal Institutions In Shaping The Challenges Faced By Social Entrepreneurs: A Cross-Country Analysis Between Egypt And Tunisia, Mirna Magdy Saleh

Theses and Dissertations

This study explores how formal and informal institutional contexts influence social entrepreneurs in Egypt and Tunisia; Tunisia is characterized by legal recognition and a framework governing social enterprises, whereas Egypt does not have a legal framework. Both countries are characterized by prolonged political uncertainty and high levels of informality. Utilizing Institutional theory as the main conceptual framework, the study explores how different contextual factors shape the challenges and opportunities faced by social entrepreneurs. Drawing on qualitative data from founders of social enterprises and experts in the field from both countries, this research aims to identify how institutional regulatory voids, normative …

What Are The Factors Affecting The Financial Sustainability Of Social Enterprises In Egypt?, Mina Atta Ghaly

Theses and Dissertations

This thesis investigates what factors affect the financial sustainability of social enterprises (SEs) in Egypt, situating them within a constrained MSME, legal and sectoral context marked by informality, weak innovation and recurrent shocks. Drawing on global and Egyptian literature, it identifies ten candidate factors—business model, financial management, founders’ skills and mindset, revenue structure, sector and mission, legal framework and innovative finance, capacity building, investment mechanisms and “the right investor”, adaptability to shocks, and ecosystem conditions—and integrates them into an extended Social Enterprise Model Canvas. Using a qualitative, exploratory design with semi‑structured interviews of social enterprise founders, incubators/accelerators, investors and experts, …

Towards Enabling Environmental Social Enterprises: Two Case Studies From Egypt, Rana Emad Kamaly

Theses and Dissertations

Social enterprises (SEs) and environmental social enterprises (ESEs) are emerging as promising potential players in addressing global and Egyptian social and environmental challenges. Operating as a hybrid model of financial sustainability and environmental and social impact, ESEs operate through innovative business models to address community issues, waste management, and resource scarcity through financial sustainability. However, there is a lack of research on ESEs operations, challenges, and the enabling factors that can support their growth and impact. This study explores the enabling factors and challenges affecting ESEs in Egypt through qualitative research, analyzing two case studies from Egypt by conducting semi-structured …

Rules Before Relief: International Organizations And The Administrative Burdens Of G5 Donor Counterterrorism And Sanctions Frameworks In The Mena Region, Khloud Awad

Theses and Dissertations

The international humanitarian system relies on a small group of powerful donor governments. The G5, the United States, the United Kingdom, Germany, France, and Japan, collectively provide the majority of bilateral humanitarian financing and attach extensive counterterrorism and sanctions compliance requirements to their funding. This study examines how these frameworks generate administrative burden for the international organizations that translate funding into assistance in conflict settings in the MENA region. The study draws on Administrative Burden Theory, adapted from its original citizen-state context to the donor-international organization relationship. Moreover, it adopts a qualitative design across four conflict-affected settings: Sudan, Palestine, Syria, …

Strategi Personal Branding Youtuber Asian Survivor Dalam Membangun Motivasi Donasi: Studi Analisis Konten Video Youtube, Muhammad Sulthon Asykur, Hasyim Asyari

Jurnal Administrasi Bisnis Terapan

ABSTRACT

Content creators face significant challenges in maintaining audience engagement and social relevance amidst dynamic platform algorithms. This study analyzes YouTuber Asian Survivor's personal branding strategy in building authenticity, engagement, and audience donation motivation using a mixed-methods approach. Quantitative analysis employed t-tests and binary logistic regression on 101 videos, while qualitative analysis was conducted through in-depth interviews and observation. Results indicate that neither vulnerable nor inspiring narrative types significantly differentiate engagement levels; however, videos that successfully raised donations exhibited significantly higher engagement rates. Regression analysis proved that an increase in engagement rate raises donation probability by 2.5 times. Qualitative findings …