Leisure Studies Commons^™

Pokémon Go: Fostering Community In Location-Based Augmented Reality, Miranda Ward

Communication Studies

While most modern video games are played from the comfort of one's own home, Pokémon GO (2016) is a game that requires people to leave their homes and interact with other people in the real world. Pokémon GO contains community-building mechanics that reward players for interacting with each other and catching Pokémon. Due to this, players use third-party applications to organize meetups, particularly through Campfire, which is an app owned by the same company who created the game, Niantic. Uses and Gratifications Theory can be applied to understand why players choose to play Pokémon GO and what needs the game …

Cooke City – Summer/Winter Visitor Data, Kara Grau, Melissa Weddell, Sophie Morris

Institute for Tourism and Recreation Research Publications

This research note summarizes the findings of ITRR’s Summer (2023) and Winter (2024) Cooke City Visitor Studies. Data was collected from visitors to the Cooke City, Montana, area to gain insight into who visits and what their visits entail. The following tables present travel group demographics and trip characteristics for visitors surveyed during both the summer and winter phases of the study.

Amplifying The Coloring Art Of A Friend With Alzheimer’S Disease Through Collaboration, Liz Langdon

International Journal of Lifelong Learning in Art Education

The act of coloring pages, is recognized for its therapeutic value and this research shows how amplifying the artistry of a practitioner with Alzheimer’s disease enhances understanding about the disease, improves relationships and adds value to an underrated art practice. My collaboration with a neighbor experiencing Alzheimer’s disease involved presenting her coloring pages as fine art in a gallery, increasing recognition of the practice as valuable for maintaining normalcy and serving as a model for other people with dementia (PWD) and their caregivers.

Enhancing Event Reputations: Insights And Recommendations For Secure And Engaging Experiences, Emma Carroll, Catriona Murphy Dr.

ICHRIE Research Reports

This research report presents evidence-based recommendations derived from focus group research to enhance the reputable value of events for practitioners in the industry. The study highlights the increasing pressure on event planners to prioritize attendee safety amidst external threats such as terrorism, pandemics, and ongoing conflicts. The findings emphasize the significant impact of these challenges on attendee behavior and perceptions, necessitating a balance between ensuring safety and delivering enjoyable event experiences. Key recommendations include the development of online reputation management protocols and the integration of semiotic analysis to align event messaging with audience expectations. These interventions seek to equip event …

Montana Resident Report: Tourism Impacts And Perceptions Of Recreation And Visitor Behavior Q1 2024, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Hartman

Institute for Tourism and Recreation Research Publications

A summary of Montana residents’ perceptions of others’ ability to appropriately participate in outdoor recreation. Other topics include community respect, as well as amenities and challenges presented from tourism.

Montana's Trail To The Stars: Understanding Stargazing In Eastern Montana And Beyond, Carter Bermingham, Ava Worbets, Melissa Weddell

Institute for Tourism and Recreation Research Publications

Night sky recreation is an emerging yet relatively unexplored segment of the tourism industry within Montana. Despite being home to some of the darkest skies in the nation, little is known about those who choose to stargaze in Montana. This study was designed to gather insights from previous visitors to Montana to better understand night sky recreation in the state and how visitors perceive Montana’s night skies. Part of the research purpose also was to provide information on respondents who visited a site along Montana’s Trail to the Stars, a collaborative effort between Southeast Montana, Central Montana, and the Missouri …

Valuate Jammu & Kashmir Tourism In Breadth Of Media Dailies And Time Period: A Content Analysis, Tahmeed Ahmad Badam Mr

Journal of Tourism Insights

Background: The study takes in to consideration Jammu & Kashmir tourism industry from media’s point of view; quantitative cum qualitative content analysis for articles has been carried out to evaluate different trends and aspects.

Objectives: Firstly, to analyze reportages in the index of assigned nomenclatures regarding Jammu & Kashmir tourism among selected local and national dailies. Secondly, measure the average mean values and their variance in respect to number of contents and classified themes.

Sampling selection: Four renowned media dailies have been selected conveniently for content analysis on the basis of their circulation. Systematic random sampling framework has been carried …

Tourist Behavior And Accommodation Preferences: Analyzing Expenditure And Stay Motives In Goa., Mr. Alroy Anthony Salvador Mascarenhas, Prof. (Dr.) Anthony Rodrigues

Journal of Tourism Insights

Tourism in Goa plays a significant role in its economic development, attracting both domestic and international tourists. This study focuses on analyzing the behavior and preferences of tourists, particularly regarding their expenditure patterns and accommodation choices. The unique characteristics of Goa's tourism, including its natural beauty and cultural heritage, provides an opportunity to promote different types of tourism. This study examines Indian and international tourists' perceptions of Goa's tourism promotion, concentrating on their spending, stay length, and hotel choices. Using Chi-Square Test of Independence, Multinomial Logistic Regression, Multiple Regression Analysis, Ordinal Logistic Regression (Proportional Odds Model), the study examines the …

Understanding The Factors Influencing Tourist Adoption Of Peer-To-Peer Accommodation Services: Attitudes, Intentions, And Behavioral Insights, Maya Talwadker, M.S. Dayanand Dr., Edgar Dsouza Dr.

Journal of Tourism Insights

This study investigates the factors influencing the adoption of peer-to-peer (P2P) accommodation services among Indian tourists, integrating Behavioral Reasoning Theory (BRT), Technology Acceptance Model (TAM), and Theory of Planned Behavior (TPB). Data were collected from 526 tourists using self-administered online and paper-based surveys. The findings reveal that modern lifestyles significantly enhance perceived ease of use and perceived usefulness, which positively influence behavioral intentions toward P2P accommodations. Psychological ownership emerged as a critical factor, indicating that emotional attachment to the accommodation enhances user engagement and satisfaction. Interestingly, privacy concerns did not significantly impact behavioral intentions or perceived usefulness but did influence …

Safety First: Unpacking Key Roles Of Arctic Adventure Guides, Barbara Olga Hild, Betty Weiler Professor

International Journal of Tour Guiding and Visitor Attraction Research

Building on past research on tour guides and guiding, this paper provides an in-depth examination of the safety management role of tour guides leading adventure trips. A review of previous literature identifies broad dimensions of tour guiding and, within these dimensions, specific guiding roles mainly in relation to communication. The current study’s qualitative examination of experienced Arctic guides, however, illustrates how environmental conditions contribute to near misses and points to safety management as an adventure guide’s fundamental role. The findings highlight the need for guide competence and certification and underpin recommendations for research in relation to guide education and practices …

Economic Contribution Of 2022/2023 Averaged Nonresident Travel Spending In Montana Travel Regions And Counties, Kara Grau

Institute for Tourism and Recreation Research Publications

Nonresidents spend over $5 billion in Montana each year. This report looks at the distribution of spending across Montana’s six travel regions, as well as 19 of the 56 counties with the highest spending based on an average of 2022 and 2023 spending data.

Itrr Presentation: Latest Updates For The Tourism Advisory Council (Tac), October 2024, Melissa Weddell

Institute for Tourism and Recreation Research Publications

ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC)

Clark Fork River Pedal & Farm Tour, Plains, Montana, Kika Bradford, Megan Schultz, Rebekah Ficek

Institute for Tourism and Recreation Research Publications

This study was conducted to provide insight into the characteristics of attendees of the 2024 Clark Fork River Pedal & Farm Tour. 43 participants completed online surveys. The 2024 Clark Fork River Pedal & Farm Tour in Plains, Montana, attracted a diverse group of visitors, with 60.5% from Montana and 39.5% from out of state. The event was the primary reason for 91.7% of attendees’ visits, and 72.7% of non-local participants stayed at least one night, averaging 2.84 nights. This led to significant spending, particularly on accommodations and dining, totaling $6,524.00. Overall satisfaction was high, with 85.7% indicating they would …

Montanafair 2024, Billings, Montana, Kika Bradford, Megan Schultz, Rebekah Ficek

Institute for Tourism and Recreation Research Publications

This study was conducted for MetraPark to provide insight into the characteristics of attendees of the 2024 MontanaFair. 606 attendees of the event completed the survey. Results show that 97.8% of respondents were residents of Montana, of which 93.2% were from Yellowstone County. Out-of-county respondents spent an average of 3.51 nights in Billings, reporting a total spending of $32,547.00, mostly in hotel/motel/bed and breakfasts. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.

Residency Reflections, Naleen Patel Md

Journal of Wellness

No abstract provided.

East Helena Valley Rodeo 2024, East Helena, Montana, Kika Bradford, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the East Helena Valley Rodeo Association to provide insight into the characteristics of attendees at the 2024 East Helena Valley Rodeo. Surveys were completed by 554 attendees during and after the event using a tablet, paper surveys, and online link. Results show that 96.2% of respondents were residents of Montana, with 86.1% of these Montana residents from Lewis and Clark County. Out-of-county respondents spent an average of 4.16 in the East Helena area/Lewis and Clark County and more people spent money on accommodations ($15,639) and restaurant/bar ($11,833) than any other spending categories. In total, respondents …

Smeltermen's Day Weekend 2024, Anaconda, Montana, Kika Bradford, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Discover Anaconda to provide insights into the characteristics of attendees of the Smeltermen’s Day Weekend 2024. Surveys were completed by 79 attendees of the event. Results show that 86.1% of respondents were residents of Montana, with 66.2% from Deer Lodge County. Out-of-county respondents spent an average of 4 nights in Deer Lodge County, reporting a total spending of $21,566.00, primarily in accommodations, restaurants, and gasoline. The study provides event organizers and Discover Anaconda with valuable data for future event planning, improving the event experience, refining marketing strategies, and understanding the economic impact of visitor spending …

Itrr Annual Report - 2023, Melissa Weddell

Institute for Tourism and Recreation Research Publications

Within this report, you will discover a comprehensive overview of our past and future research projects, travel and outdoor recreation information, and behind-the-scenes stories of our impact. By transparently sharing our work, we aim to foster stakeholder engagement that supports rigorous and impartial research focused on continuous improvement. Reflecting on 37 years of milestones, ITRR has evolved and flourished through innovation, collaboration, and an unwavering mission to serve Montanans.

Montana Folk Festival 2024, Butte, Montana, Kika Bradford, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the non-profit Mainstreet Uptown Butte to provide insight into the characteristics of attendees of the 2024 Montana Folk Festival. Paper surveys were completed by 567 attendees of the event. Results show that over 80% of respondents were residents of Montana, of which 18% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.3 nights in Butte-Silver Bow County, reporting a total spending of $130,608.00, mostly in hotel/motel/bed and breakfasts. Results provide event organizers and Mainstreet Uptown Butte with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding …

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …