Social Media Commons^™

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Information Architecture For Social Media: A Case Study On Building An Event Backchannel With Twitter, Robert L. Moore

STEMPS Faculty Publications

This paper presents a case study on creating a backchannel through Twitter for the live event, featuring the Secretary of the US Navy, hosted by the School of Government. The project, which ultimately was successful in creating social media buzz for the lecture, was a new approach for the School of Government in how it markets its events. The study discusses the tools and processes used in the backchannel's creation and development. This paper was written because the author discovered a gap in existing literature on creating backchannels. It outlines how the adaptation of best practices from the general population's …

From Social Media To Social Movement: Developing A Secondary Stakeholder Model For The Information Age – The Case Of Deepwater Horizon, Michele A. Jurgens

2014

Secondary stakeholders are thought to differ from primary stakeholders in that they interact with the firm mainly for the purpose of changing its ethical, societal, and environmental policies and practices. Research on secondary stakeholders has shown that they are successful in influencing their corporate targets despite the relative lack of power, legitimacy, and urgency of their requests. One explanation for the success of secondary stakeholders can be found in the `political process model' from the social movement literature. The political process model describes and predicts how social movements are formed and the conditions that are necessary for them being sustained …

Predicting Events Surrounding The Egyptian Revolution Of 2011 Using Learning Algorithms On Micro Blog Data, Benedikt Boecking, Margeret A. Hall, Jeff Schneider

Interdisciplinary Informatics Faculty Proceedings & Presentations

We aim to predict activities of political nature in Egypt which influence or reflect societal-scale behavior and beliefs by using learning algorithms on Twitter data. We focus on capturing domestic events in Egypt from November 2009 to November 2013. To this extent we study underlying communication patterns by evaluating content-based and meta-data information in classification tasks without targeting specific keywords or users. Classification is done using Support Vector Machines (SVM) and Support Distribution Machines (SDM). Latent Dirichlet Allocation (LDA) is used to create content-based input patterns for the classifiers while bags of Twitter meta-information are used with the SDM to …

Developing A Method For Measuring "Working Out Loud", Dennis E. Pearce

Theses and Dissertations--Finance and Quantitative Methods

Enterprise social network software platforms (ESNs) are increasingly being deployed in firms across almost every industry as a means of fostering employee collaboration. Although benefits in increased productivity, innovation, and employee engagement are highly touted, there is a high failure rate of these deployments. This often occurs because (1) there is a misapplied focus on technology adoption rather than adoption of the employee behaviors that are ultimately required to obtain those benefits, and (2) it is unclear what those behaviors are and how to measure them.

“Working Out Loud” is one possible framework for understanding and measuring the behaviors necessary …

Visuality And The Difficult Differences In Networked Knowledge Communities, Anita August

English Faculty Publications

This chapter argues that as Networked Knowledge Communities (NKCs) become increasingly the way knowledge is constructed, represented, and circulated, visuality in information-based societies is also being shaped, and shaped by, the interactive and collective ideologies of digital technology environments. Like the written text, which constructs and imposes hegemonic ideals of identity through discursive practices, visual representations of identities also serve as powerful discursive reservoirs of subordinating representations. By focusing on NKCs as an epistemic space that reflects, recirculates, and reacts to bodies of knowledge produced by the institutions of power in the larger social culture, this chapter examines the vulnerability …

Freedom Of The Press In Cuba From 2002-2013: Voices Of Post-Revolutionary Exiled Cuban Journalists, Writers And Dissidents In The U.S., Karen E. Anaya

Departmental Honors Projects

The role of media in any society is determined by the level of press freedom in that society. Freedom of the press can be best seen in the relationship between the government and mass media institutions. Since the end of the Cuban Revolution in 1959, the Cuban regime has been criticized by organizations all over the world for allegedly limiting press freedom in the island. Despite the wide controversy, little is known about the state of freedom of the press in Cuban media in the last few years. This study set out to investigate the level of press freedom enjoyed …

Science-Fictional North Korea: A Defective History, Seo-Young J. Chu

Publications and Research

Kafkaesque, Orwellian, eerie, surreal, bizarre, grotesque, alien, wacky, fascinating, dystopian, illusive, theatrical, antic, haunting, apocalyptic: these are just a few of the vaguely science-fictional adjectives that are now associated with North Korea. At the same time, North Korea has become an oddly convenient trope for a certain aesthetic – an uncanny opacity; an ominous mystique – that many writers and artists have exploited to generate striking science-fictional effects in texts with little or no connection to North Korean reality. (The 2002 Bond film Die another Day, for example, draws from North Korea’s science-fictional aura to animate North Korean super-villains who …

Like And Share: The Effectiveness Of Social Media On University Student Response Behavior During Emergency Events, Ashley Brooke Collett

Online Theses and Dissertations

The purpose of this research was to identify how effective the use of social media is when used by university students during emergency events. The literature review included in this thesis studies the cases made by other researchers, who were equally as curious about social media's communication effectiveness, and in some incidents evaluated how it was used, the results produced, and what contribution it made during the timeline of that emergency.

The methodology inquired about, and examined, the types of events which students most commonly use social media, the frequency of such use, and their interest in seeing this type …

Crisis Communication Through Text Message And On Social Media, Larae Wade

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Visualization, Viewer And Emotion: An Empirical Study Of Cognition And Affective Responses To Infographics Used For Crisis Communication, Sean M. Stewart

Theses and Dissertations

A 3 (crisis response strategy) x 3 (medium) factorial design experiment was conducted to determine if information graphics conveyed through online news sources may be more beneficial for organizational reputations during some crisis situations than the use of news videos and text-based news stories. Variables examined include cognitive and affective appraisal, third-person effect, behavioral response and crisis response strategy.

Recent research in organizational crisis communications has pointed to the fact that more information is needed regarding how individuals react cognitively and affectively to crisis communications. Current crisis communications literature is also sparse concerning the behavioral aspects of crisis message reception …

A Study Of Student Leaders' Facebook Use, Valerie Penn

Masters Theses

Facebook and other social media have changed the way that our society communicates. As student affairs professionals, it is important to understand how this shift in communication affects our students and their development. This study aimed to learn more about how students leaders use Facebook, how they perceive Facebook, and how their leadership position has impacted their use and perception. The researcher used an electronic questionnaire, a Facebook tracking log, and a personal interview to examine the Facebook use and perceptions of eight participants. These participants represented the following groups: Greek leadership councils, orientation leaders, resident assistants, and student government. …

[Introduction To] Identity And Leadership In Virtual Communities: Establishing Credibility And Influence, Dona J. Hickey, Joe Essid

Bookshelf

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves …

The Identity Of The Heart Patient In The Context Of The Gift Economy: Heartnet And Media Framing, Lynsey Uridge

Theses: Doctorates and Masters

This health communication research examines the identity levels of the heart patient on a therapeutic website HeartNET through an empirical investigation of site interactions as manifestations of a gift economy. The thesis also explores the media’s representation of heart health in both television and print.

This research utilised a longitudinal qualitative ethnographic and netnographic approach involving twenty-six participants who completed two in-depth interviews. The first one-on-one interview occurred during the early stages of the participants’ heart journey, explored their heart story and use of interactive technology for heart health support. The second interview occurred six to twelve months later, and …

Exploiting Fluencies: Educational Expropriation Of Social Networking Site Consumer Training, Lucinda Rush, Dylan E. Wittkower

Libraries Faculty & Staff Publications

The idea of the digital native was based on abstraction; when we look in detail at the digital activities of high-school and college students, we see deskilling and consumer training rather than information literacy or technical fluency. Yet that training is still training, and may be adaptable in such a way that it can become a literacy—in, for example, the way militaries have mobilised skill-sets produced through gaming. We too can and should mine the narrow and profit-driven consumer training that emerging adults have undergone for kinds of inquiry and critical engagement for which they may have inadvertently been given …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Tweeted Out: Management Tools To Prevent Social Media From Monopolizing Your Time, Ashley A. Ahlbrand

Articles by Maurer Faculty

No abstract provided.

Sexting Unleashed: The Social Phenomenon According To Youth Sexters, Jessica Marie Mcgraw

Dissertations and Theses

What is missing from academia and society at large is a more holistic picture of youth sexting. Not adequately understanding youth sexting has stunted previous attempts to effectively educate young people on its potential consequences. As such, the social and legal consequences of sexting gone viral have negatively impacted countless individuals. This study offers a preliminary glimpse of the sexting phenomenon by highlighting the experiences of 20 young people. I explore emergent themes regarding the nature of youth sexting as well as the interrelations amongst privacy, relationships, and sexting. Two distinct forms of sexting emerged from participant narratives, opening the …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird

Recreation, Parks, and Tourism Administration

Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …