Social Media Commons^™

Let’S Play: Understanding The Role And Significance Of Digital Gaming In Old Age, Julie A. Skalsky Brown

Theses and Dissertations--Gerontology

Despite a marked increase in the use of digital games among older persons, there is insufficient research that provides insight into the gaming experiences of this population. A major demographic shift within the senior gaming market has ushered in a new perspective on the use of digital games as a tool for physical and cognitive health, and improved socialization. It is proposed that individual notions of play, which are developed over the life course, influence digital game play engagement and interaction preferences, and contribute to well-being. This study explored how self-perceptions of play over the course of the senior gamer’s …

From Social Media To Social Movement: Developing A Secondary Stakeholder Model For The Information Age – The Case Of Deepwater Horizon, Michele A. Jurgens

2014

Secondary stakeholders are thought to differ from primary stakeholders in that they interact with the firm mainly for the purpose of changing its ethical, societal, and environmental policies and practices. Research on secondary stakeholders has shown that they are successful in influencing their corporate targets despite the relative lack of power, legitimacy, and urgency of their requests. One explanation for the success of secondary stakeholders can be found in the `political process model' from the social movement literature. The political process model describes and predicts how social movements are formed and the conditions that are necessary for them being sustained …

Predicting Events Surrounding The Egyptian Revolution Of 2011 Using Learning Algorithms On Micro Blog Data, Benedikt Boecking, Margeret A. Hall, Jeff Schneider

Interdisciplinary Informatics Faculty Proceedings & Presentations

We aim to predict activities of political nature in Egypt which influence or reflect societal-scale behavior and beliefs by using learning algorithms on Twitter data. We focus on capturing domestic events in Egypt from November 2009 to November 2013. To this extent we study underlying communication patterns by evaluating content-based and meta-data information in classification tasks without targeting specific keywords or users. Classification is done using Support Vector Machines (SVM) and Support Distribution Machines (SDM). Latent Dirichlet Allocation (LDA) is used to create content-based input patterns for the classifiers while bags of Twitter meta-information are used with the SDM to …

Developing A Method For Measuring "Working Out Loud", Dennis E. Pearce

Theses and Dissertations--Finance and Quantitative Methods

Enterprise social network software platforms (ESNs) are increasingly being deployed in firms across almost every industry as a means of fostering employee collaboration. Although benefits in increased productivity, innovation, and employee engagement are highly touted, there is a high failure rate of these deployments. This often occurs because (1) there is a misapplied focus on technology adoption rather than adoption of the employee behaviors that are ultimately required to obtain those benefits, and (2) it is unclear what those behaviors are and how to measure them.

“Working Out Loud” is one possible framework for understanding and measuring the behaviors necessary …

Visuality And The Difficult Differences In Networked Knowledge Communities, Anita August

English Faculty Publications

This chapter argues that as Networked Knowledge Communities (NKCs) become increasingly the way knowledge is constructed, represented, and circulated, visuality in information-based societies is also being shaped, and shaped by, the interactive and collective ideologies of digital technology environments. Like the written text, which constructs and imposes hegemonic ideals of identity through discursive practices, visual representations of identities also serve as powerful discursive reservoirs of subordinating representations. By focusing on NKCs as an epistemic space that reflects, recirculates, and reacts to bodies of knowledge produced by the institutions of power in the larger social culture, this chapter examines the vulnerability …

[Introduction To] Identity And Leadership In Virtual Communities: Establishing Credibility And Influence, Dona J. Hickey, Joe Essid

Bookshelf

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves …

Tweeted Out: Management Tools To Prevent Social Media From Monopolizing Your Time, Ashley A. Ahlbrand

Articles by Maurer Faculty

No abstract provided.

Information Architecture For Social Media: A Case Study On Building An Event Backchannel With Twitter, Robert L. Moore

STEMPS Faculty Publications

This paper presents a case study on creating a backchannel through Twitter for the live event, featuring the Secretary of the US Navy, hosted by the School of Government. The project, which ultimately was successful in creating social media buzz for the lecture, was a new approach for the School of Government in how it markets its events. The study discusses the tools and processes used in the backchannel's creation and development. This paper was written because the author discovered a gap in existing literature on creating backchannels. It outlines how the adaptation of best practices from the general population's …

Science-Fictional North Korea: A Defective History, Seo-Young J. Chu

Publications and Research

Kafkaesque, Orwellian, eerie, surreal, bizarre, grotesque, alien, wacky, fascinating, dystopian, illusive, theatrical, antic, haunting, apocalyptic: these are just a few of the vaguely science-fictional adjectives that are now associated with North Korea. At the same time, North Korea has become an oddly convenient trope for a certain aesthetic – an uncanny opacity; an ominous mystique – that many writers and artists have exploited to generate striking science-fictional effects in texts with little or no connection to North Korean reality. (The 2002 Bond film Die another Day, for example, draws from North Korea’s science-fictional aura to animate North Korean super-villains who …

Crisis Communication Through Text Message And On Social Media, Larae Wade

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Visualization, Viewer And Emotion: An Empirical Study Of Cognition And Affective Responses To Infographics Used For Crisis Communication, Sean M. Stewart

Theses and Dissertations

A 3 (crisis response strategy) x 3 (medium) factorial design experiment was conducted to determine if information graphics conveyed through online news sources may be more beneficial for organizational reputations during some crisis situations than the use of news videos and text-based news stories. Variables examined include cognitive and affective appraisal, third-person effect, behavioral response and crisis response strategy.

Recent research in organizational crisis communications has pointed to the fact that more information is needed regarding how individuals react cognitively and affectively to crisis communications. Current crisis communications literature is also sparse concerning the behavioral aspects of crisis message reception …

Bridging The Social Media Value Gap Between Fans And Artists, Andrew Teeter

Honors Program Theses

Social media is commonly considered a powerful tool for engaging customers and audiences, but that is only true if social media is done in a proper context. If social media is not executed in that context it may deliver sub-par value to fans, leading to lower financial returns. The purpose of this research is to find that context and determine how musical artists can best bridge the gap between themselves and their fans in the social media heavy 21st century. The goal is to find what expectations fans have for the artists they follow on social media and how the …

The Role Of Social Media In Public Relations, Jake Chappelle

Communication & Leadership Dissertations and Theses

This thesis provides an assessment of how organizations utilize social media sites in public relations. The study investigates the relationships between social media (SM) and public relations (PR), particularly on the nature and effects of standalone SM functions in communications, or PR divisions of various businesses. By applying the Uses and Gratification Theory, this paper will briefly explore how business leaders use social media for the benefit of their companies, because with social media being a powerful, and global public relations tool, information and communication has become properly managed. Social (networking) media has gained popularity in the business sectors of …

A Study Of Student Leaders' Facebook Use, Valerie Penn

Masters Theses

Facebook and other social media have changed the way that our society communicates. As student affairs professionals, it is important to understand how this shift in communication affects our students and their development. This study aimed to learn more about how students leaders use Facebook, how they perceive Facebook, and how their leadership position has impacted their use and perception. The researcher used an electronic questionnaire, a Facebook tracking log, and a personal interview to examine the Facebook use and perceptions of eight participants. These participants represented the following groups: Greek leadership councils, orientation leaders, resident assistants, and student government. …

Exploiting Fluencies: Educational Expropriation Of Social Networking Site Consumer Training, Lucinda Rush, Dylan E. Wittkower

Libraries Faculty & Staff Publications

The idea of the digital native was based on abstraction; when we look in detail at the digital activities of high-school and college students, we see deskilling and consumer training rather than information literacy or technical fluency. Yet that training is still training, and may be adaptable in such a way that it can become a literacy—in, for example, the way militaries have mobilised skill-sets produced through gaming. We too can and should mine the narrow and profit-driven consumer training that emerging adults have undergone for kinds of inquiry and critical engagement for which they may have inadvertently been given …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower

Philosophy Faculty Publications

Early and persistent scholarly concerns with online identity emphasized the ways that computer–mediated communications have allowed new, inventive, and creative presentations of self, and the lack of connection between online identity and the facts of off–line life. After the ascendency and following ubiquity of Facebook, we find our online lives transformed. We have not only seen online identity reconnected to off–line life, but we have seen, through the particular structures of social networking sites, our online lives subjected to newfound pressures to unify self–presentations from various constitutive communities; pressures different from and in some ways greater than those of off–line …

The Internet And The Google Age: Introduction, Jonathan D. James

Research outputs 2014 to 2021

No abstract provided.

The Internet: Friend, Foe Or Target?, Jonathan D. James

Research outputs 2014 to 2021

In this concluding chapter, I give an overview of how the Internet, a byproduct of our times, is shaping our culture and society in profound ways. I note some of the major concerns and perils of the Internet age and I conclude by pointing out how and why certain countries are targeting the Internet in terms of increased regulation and surveillance.