Social Media Commons^™

The Influence Of Technology On Family Dynamics, Alessondra Villegas

Proceedings of the New York State Communication Association

A powerful tool, that contemporary society uses not only to entertain but also to communicate and educate, there is an ever-present availability to media access. However, there is an ongoing debate over whether or not the power of this influence and its ubiquitous availability yields positive or negative consequences in different aspects of our lives. One area of concern, in particular, is the dynamics of the American family. With the rapid progression of technological advances it is difficult to observe the influence that these devices are having on the ways in which a family interacts. There is research to support …

The Professor’S Facebook: Social Networking And Web 2.0 For Academics, Michael K. Barbour

Education Faculty Publications

Presentation for the Fall Faculty Institute October 15, 2013, Sacred Heart University. Using sites such as LinkedIn, GoogleScholar, SlideShare, and Academia.edu to promote and access the professor's scholarly work.

Grief Lives Online: An Empirical Study Of Kübler-Ross' Categories Of Bereavement On Myspace Profiles, Ilona Yurivna Malenkovich

Dissertations and Theses

With the widespread use of the Internet, grief has been extended in its representation. Specifically, social networking sites, like MySpace, have turned grief presentation from private expressions into public displays of mourning. This study utilizes the theoretical foundations of the grief presentation process of Kübler-Ross' (1969) five categories of bereavement (denial, anger, bargaining, depression and acceptance) to determine whether the grief presentation process is present in an online setting. In this study, the researcher conducted an empirical investigation of 4,931 comments, resulting in 22,263 bereavement themes outlined by Kübler-Ross, which were condensed into 2,288 time-point comparisons posted to 140 MySpace …

Headlines In Rhyme: A Case Study On Le Journal Rappé As An Agent Of Senegalese Sociopolitical Change, Jessica Hackel

Independent Study Project (ISP) Collection

Le Journal Rappé is a weekly Senegalese television segment presented and created by “old-school” rappers Cheikh “Keyti” Sene and Makhtar “Xuman” Fall. Each Friday on the Senegalese television station 2S, the rappers take on the personas of broadcast journalists, delivering the week’s top headlines in rhyme—they literally rap the news. Since its initial inception on April 11^th, 2013 as a YouTube venture, Le Journal Rappé has garnered both national and international praise. The program superficially serves as an alternative source of media, one that deviates from the mainstream in its format, entertainment value, and appeal to …

Twitter In A Spanish Conversation Course (And Maybe In Yours), Pilar Munday

Languages Faculty Publications

Dr. Pilar Munday describes her use of twitter in teaching students Spanish language and culture at Sacred Heart University.

Networking Young Citizens : Learning To Be Citizens In And With The Social Web, Suzanne Mellor, Terri Seddon

Civics and Citizenship Assessment

Many claims are made, both in the popular press and the professional education literature, about the significance of the social web in enabling civic participation. However empirical evidence supporting these claims is sparse and contested rather than strongly-indicative. The Monash University pilot research project, Networking Young Citizens, relates to the discussion about the ways in which the social web might support the civic participation, especially of young people, by examining the ways in which Web 2.0 was integrated into teaching and learning in the school, and any other processes of civic socialisation that were consciously adopted in three schools.

This …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant message. On the one hand, people tweets about their daily lives, and on the other hand, when major events happen, people also follow and tweet about them. Moreover, people’s posting behaviors on events are often closely tied to their personal interests. In this paper, we try to model topics, events and users on Twitter in a unified way. We propose a model which combines an LDA-like topic model and the Recurrent Chinese Restaurant Process to capture …

Trust-But-Verify: Guaranteeing The Integrity Of User-Generated Content In Online Applications, Akshay Dua

Dissertations and Theses

Online applications that are open to participation lack reliable methods to establish the integrity of user-generated information. Users may unknowingly own compromised devices, or intentionally publish forged information. In these scenarios, applications need some way to determine the "correctness" of autonomously generated information. Towards that end, this thesis presents a "trust-but-verify" approach that enables open online applications to independently verify the information generated by each participant. In addition to enabling independent verification, our framework allows an application to verify less information from more trustworthy users and verify more information from less trustworthy ones. Thus, an application can trade-off performance for …

Facebook And Relationships: A Study Of How Social Media Use Is Affecting Long-Term Relationships, Rianne C. Farrugia

Theses

An online survey was conducted where 255 respondents provided information about their significant other. Respondents answered questions dealing with elements of relationship satisfaction, Facebook usage, surveillance, and jealousy. Results indicate a correlation between Facebook usage and relationship satisfaction. Individuals with varying levels of Facebook usage were shown to have a positive correlation with jealousy levels in their relationship, meaning as Facebook use increased, jealousy also increased. Altman and Taylor's theory of social penetration (1973) was used to describe the stages in a relationship from orientation into a relationship of stable exchange. This developmental theory illustrated the growth in relationship phases. …

Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University

Perspectives@SMU

It is not just about setting up a social media profile

Generative Models For Item Adoptions Using Social Correlation, Freddy Chong Tat Chua, Hady Wirawan Lauw, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Users face many choices on the Web when it comes to choosing which product to buy, which video to watch, etc. In making adoption decisions, users rely not only on their own preferences, but also on friends. We call the latter social correlation which may be caused by the homophily and social influence effects. In this paper, we focus on modeling social correlation on users’ item adoptions. Given a user-user social graph and an item-user adoption graph, our research seeks to answer the following questions: whether the items adopted by a user correlate to items adopted by her friends, and …

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

Politics, Sharing And Emotion In Microblogs, Tuan-Anh Hoang, William Cohen, Ee Peng Lim, Doug Pierce, David Redlawsk

Research Collection School Of Computing and Information Systems

In political contexts, it is known that people act as "motivated reasoners", i.e., information is evaluated first for emotional affect, and this emotional reaction influences later deliberative reasoning steps. As social media becomes a more and more prevalent way of receiving political information, it becomes important to understand more completely the interaction between information, emotion, social community, and information-sharing behavior. In this paper, we describe a high-precision classifier for politically-oriented tweets, and an accurate classifier of a Twitter user's political affiliation. Coupled with existing sentiment-analysis tools for microblogs, these methods enable us to systematically study the interaction of emotion and …

Visual And Linguistic Influences On Public Perceptions Of Swine Confinement, Arthur Leal

Graduate Theses and Dissertations

This study was designed to analyze the visual and linguistic characteristics of online (YouTube) videos and electronic newspapers, identifying relationships with positive, negative, and neutral attitudes toward swine confinement.

This study followed a content analysis design. Two coders, trained to an acceptable level of agreement (κ = .68), examined online videos and electronic newspapers, assessing linguistic and visual images used in relation to attitudes toward swine confinement. A series of search terms deemed suitable for this study's objectives were employed in multiple search engines, and 48 articles and 157 videos were coded for content.

Results from this study showed that …

The User’S Communication Patterns On A Mobile Social Network Site, Youngsoo Kim

Research Collection School Of Computing and Information Systems

Given that users are simultaneously connected in multiple communication channels in a social networking service site (e.g., chat, message, and group message), we explore user's collective networking behavior. We collected the data from a mobile social networking site with 4.8 million registered users. The empirical estimation shows interesting results: (1) there are cross-effects across the communication channels: substitute effects for "chat and message" and complementary effects for "message and group message" and "chat and group message" (2) there is significant local network effect but global network effect is not observed, (3) users utilize communication channels for different purposes according to …

Lifespan Communication, Social Media Policy, And Societal Institutions: A Content Analysis, Jessica Larae Bedenbaugh

Communication & Theatre Arts Theses

This thesis is a qualitative study of the major societal institutions' social media policies. Three features are compared-length, readability, and legal orientation and punitive degree-in order to determine the homogeneity of the policies across the institutional categories. The top ten words featured in the policies, from highest weighted percentage to lowest, are the following: social, use, media, post, sites, content, personal, policy, communication, and web. The shortest policy length was 274 words. The longest policy was 36,036 words and the collective average word count was 2,571. The lowest reading level, based on the Gunning Fog Readability Index was 8.21, the …

Mining Direct Antagonistic Communities In Signed Social Networks, David Lo, Didi Surian, Philips Kokoh Prasetyo, Zhang Kuan, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Social networks provide a wealth of data to study relationship dynamics among people. Most social networks such as Epinions and Facebook allow users to declare trusts or friendships with other users. Some of them also allow users to declare distrusts or negative relationships. When both positive and negative links co-exist in a network, some interesting community structures can be studied. In this work, we mine Direct Antagonistic Communities (DACs) within such signed networks. Each DAC consists of two sub-communities with positive relationships among members of each sub-community, and negative relationships among members of the other sub-community. Identifying direct antagonistic communities …