Social Media Commons^™

Integrating Interactive Technology To Promote Learner Autonomy: Challenges And Rewards, Marie A. Hulme, Jaya Kannan, María Lizano-Dimare, Pilar Munday

English Faculty Publications

In an increasingly complex and interconnected world, students and faculty must understand and harness the power of technology to synthesize, analyze, and communicate ideas and information. A multi-modal, multidisciplinary approach of teaching and learning is critical. This presentation will examine how to best leverage the technological strengths of 21st century learners in an interdisciplinary networked community, utilizing on-line tools such as Twitter and e-portfolios. This will be anchored within a context of a larger discussion of current education theories, including cognitive, social constructivism, and connectivism. Four presenters will address recent research on the impact of technology tools on teaching and …

Performing And Interpreting Identity, Lee Farquhar

Scholarship and Professional Work - Communication

This one-year cyber-ethnography examines  identity presentations and interpretations  of 346 Facebook users. The social–psychological theoretical framework used drew specifically from symbolic interaction, Goffman’s performance of self, and schema theory. Generally, Facebookers sought social acceptance with their presentations. Primary findings indicate that the Facebookers present over-simplified imagery to reduce ambiguity and align with specific social groups. This study asked Facebookers to respond to strangers’ Facebook profiles, and the responses showed that due to the glut of identity-related information on the site, interpretations are heavily reliant on schemas. Online interview participants indicated several basic categories of identity performance that were used to …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

Why Do I Retweet It? An Information Propagation Model For Microblogs, Fabio Pezzoni, Jisun An, Andrea Passarella, Jon Crowcroft, Marco Conti

Research Collection School Of Computing and Information Systems

Microblogging platforms are Web 2.0 services that represent a suitable environment for studying how information is propagated in social networks and how users can become influential. In this work we analyse the impact of the network features and of the users' behaviour on the information diffusion. Our analysis highlights a strong relation between the level of visibility of a message in the flow of information seen by a user and the probability that the user further disseminates the message. In addition, we also highlight the existence of other latent factors that impact on the dissemination probability, correlated with the properties …

Social Listening For Customer Acquisition, Juan Du, Biying Tan, Feida Zhu, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, and 2) track a list of users by specific events from social networks. We employ both textual and network information, and thus produce a keyword-based relevance score for each user in pre-defined dimensions, which indicates the probability of the adoption of a product. Based on the score and its trend, out tool is able to …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

What You Want Is Not What You Get: Predicting Sharing Policies For Text-Based Content On Facebook, Arunesh Sinha, Li Yan, Lujo Bauer

Research Collection Lee Kong Chian School Of Business

As the amount of content users publish on social networking sites rises, so do the danger and costs of inadvertently sharing content with an unintended audience. Studies repeatedly show that users frequently misconfigure their policies or misunderstand the privacy features offered by social networks. A way to mitigate these problems is to develop automated tools to assist users in correctly setting their policy. This paper explores the viability of one such approach: we examine the extent to which machine learning can be used to deduce users' sharing preferences for content posted on Facebook. To generate data on which to evaluate …

Social Sensing For Urban Crisis Management: The Case Of Singapore Haze, Philips Kokoh Prasetyo, Ming Gao, Ee Peng Lim, Christie N. Scollon

Research Collection School Of Computing and Information Systems

Sensing social media for trends and events has become possible as increasing number of users rely on social media to share information. In the event of a major disaster or social event, one can therefore study the event quickly by gathering and analyzing social media data. One can also design appropriate responses such as allocating resources to the affected areas, sharing event related information, and managing public anxiety. Past research on social event studies using social media often focused on one type of data analysis (e.g., hashtag clusters, diffusion of events, influential users, etc.) on a single social media data …

Predicting User's Political Party Using Ideological Stances, Swapna Gottopati, Minghui Qiu, Liu Yang, Feida Zhu, Jing Jiang

Research Collection School Of Computing and Information Systems

Predicting users political party in social media has important impacts on many real world applications such as targeted advertising, recommendation and personalization. Several political research studies on it indicate that political parties’ ideological beliefs on sociopolitical issues may influence the users political leaning. In our work, we exploit users’ ideological stances on controversial issues to predict political party of online users. We propose a collaborative filtering approach to solve the data sparsity problem of users stances on ideological topics and apply clustering method to group the users with the same party. We evaluated several state-of-the-art methods for party prediction task …

Information Vs Interaction: An Alternative User Ranking Model For Social Networks, Wei Xie, Ai Phuong Hoang, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

The recent years have seen an unprecedented boom of social network services, such as Twitter, which boasts over 200 million users. In such big social platforms, the influential users are ideal targets for viral marketing to potentially reach an audience of maximal size. Most proposed algorithms rely on the linkage structure of the respective underlying network to determine the information flow and hence indicate a users influence. From social interaction perspective, we built a model based on the dynamic user interactions constantly taking place on top of these linkage structures. In particular, in the Twitter setting we supposed a principle …

The Influence Of Technology On Family Dynamics, Alessondra Villegas

Proceedings of the New York State Communication Association

A powerful tool, that contemporary society uses not only to entertain but also to communicate and educate, there is an ever-present availability to media access. However, there is an ongoing debate over whether or not the power of this influence and its ubiquitous availability yields positive or negative consequences in different aspects of our lives. One area of concern, in particular, is the dynamics of the American family. With the rapid progression of technological advances it is difficult to observe the influence that these devices are having on the ways in which a family interacts. There is research to support …

The Professor’S Facebook: Social Networking And Web 2.0 For Academics, Michael K. Barbour

Education Faculty Publications

Presentation for the Fall Faculty Institute October 15, 2013, Sacred Heart University. Using sites such as LinkedIn, GoogleScholar, SlideShare, and Academia.edu to promote and access the professor's scholarly work.

Grief Lives Online: An Empirical Study Of Kübler-Ross' Categories Of Bereavement On Myspace Profiles, Ilona Yurivna Malenkovich

Dissertations and Theses

With the widespread use of the Internet, grief has been extended in its representation. Specifically, social networking sites, like MySpace, have turned grief presentation from private expressions into public displays of mourning. This study utilizes the theoretical foundations of the grief presentation process of Kübler-Ross' (1969) five categories of bereavement (denial, anger, bargaining, depression and acceptance) to determine whether the grief presentation process is present in an online setting. In this study, the researcher conducted an empirical investigation of 4,931 comments, resulting in 22,263 bereavement themes outlined by Kübler-Ross, which were condensed into 2,288 time-point comparisons posted to 140 MySpace …

Headlines In Rhyme: A Case Study On Le Journal Rappé As An Agent Of Senegalese Sociopolitical Change, Jessica Hackel

Independent Study Project (ISP) Collection

Le Journal Rappé is a weekly Senegalese television segment presented and created by “old-school” rappers Cheikh “Keyti” Sene and Makhtar “Xuman” Fall. Each Friday on the Senegalese television station 2S, the rappers take on the personas of broadcast journalists, delivering the week’s top headlines in rhyme—they literally rap the news. Since its initial inception on April 11^th, 2013 as a YouTube venture, Le Journal Rappé has garnered both national and international praise. The program superficially serves as an alternative source of media, one that deviates from the mainstream in its format, entertainment value, and appeal to …

Twitter In A Spanish Conversation Course (And Maybe In Yours), Pilar Munday

Languages Faculty Publications

Dr. Pilar Munday describes her use of twitter in teaching students Spanish language and culture at Sacred Heart University.

Networking Young Citizens : Learning To Be Citizens In And With The Social Web, Suzanne Mellor, Terri Seddon

Civics and Citizenship Assessment

Many claims are made, both in the popular press and the professional education literature, about the significance of the social web in enabling civic participation. However empirical evidence supporting these claims is sparse and contested rather than strongly-indicative. The Monash University pilot research project, Networking Young Citizens, relates to the discussion about the ways in which the social web might support the civic participation, especially of young people, by examining the ways in which Web 2.0 was integrated into teaching and learning in the school, and any other processes of civic socialisation that were consciously adopted in three schools.

This …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant message. On the one hand, people tweets about their daily lives, and on the other hand, when major events happen, people also follow and tweet about them. Moreover, people’s posting behaviors on events are often closely tied to their personal interests. In this paper, we try to model topics, events and users on Twitter in a unified way. We propose a model which combines an LDA-like topic model and the Recurrent Chinese Restaurant Process to capture …

Trust-But-Verify: Guaranteeing The Integrity Of User-Generated Content In Online Applications, Akshay Dua

Dissertations and Theses

Online applications that are open to participation lack reliable methods to establish the integrity of user-generated information. Users may unknowingly own compromised devices, or intentionally publish forged information. In these scenarios, applications need some way to determine the "correctness" of autonomously generated information. Towards that end, this thesis presents a "trust-but-verify" approach that enables open online applications to independently verify the information generated by each participant. In addition to enabling independent verification, our framework allows an application to verify less information from more trustworthy users and verify more information from less trustworthy ones. Thus, an application can trade-off performance for …

Facebook And Relationships: A Study Of How Social Media Use Is Affecting Long-Term Relationships, Rianne C. Farrugia

Theses

An online survey was conducted where 255 respondents provided information about their significant other. Respondents answered questions dealing with elements of relationship satisfaction, Facebook usage, surveillance, and jealousy. Results indicate a correlation between Facebook usage and relationship satisfaction. Individuals with varying levels of Facebook usage were shown to have a positive correlation with jealousy levels in their relationship, meaning as Facebook use increased, jealousy also increased. Altman and Taylor's theory of social penetration (1973) was used to describe the stages in a relationship from orientation into a relationship of stable exchange. This developmental theory illustrated the growth in relationship phases. …