Jrsm 4930: Media Internship (Syllabus),
2022
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2022
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2022
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4940: Student Media Practicum (Syllabus),
2022
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus),
2022
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jrsm 4940: Student Media Practicum (Syllabus),
2022
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 3400: Intro To Public Relations (Syllabus),
2022
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3400: Intro To Public Relations (Syllabus),
2022
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2022
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus),
2022
The University of Memphis
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 4301: Event Planning For Pr (Syllabus),
2022
The University of Memphis
Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Pbrl 4432: Nonprofit Public Relations (Syllabus),
2022
The University of Memphis
Pbrl 4432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 3400: Intro To Public Relations (Syllabus),
2022
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 4440: Public Relations Campaign (Syllabus),
2022
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4440: Public Relations Campaign (Syllabus),
2022
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Advr 6328: Strategic Advertising Campaign (Syllabus),
2022
The University of Memphis
Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 6900: Creative Media Lab (Syllabus),
2022
The University of Memphis
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jour 6155: Multimedia Sports Reporting (Syllabus),
2022
The University of Memphis
Jour 6155: Multimedia Sports Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms.
Jour 6165: Feature Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 6165: Feature Writing/Reporting (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on clarity, focus, structure, word choice, narrative and explanatory approaches; editing and revision.
Jour 6190: Opinion Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 6190: Opinion Writing/Reporting (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Principles and practices for well-researched, well-written and well-illustrated editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on targeted readers, viewers, listeners, political leaders, policy makers and society at large.
