Jour 6639: Tv News Producing (Syllabus),
2022
The University of Memphis
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 6998: Multimedia News Lab (Syllabus),
2022
The University of Memphis
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 7002: Pro Seminar (Syllabus),
2022
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7050: Mass Comm Theory (Syllabus),
2022
The University of Memphis
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus),
2022
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7085: Qualitative Research Methods (Syllabus),
2022
The University of Memphis
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7320: Mass Media & Diversity (Syllabus),
2022
The University of Memphis
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jrsm 7410: Advanced Crisis Communication (Syllabus),
2022
The University of Memphis
Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore theories and research related to communication before, during, and after a crisis. Students examine the fundamentals of organizational communication, crisis management, and strategic and crisis communication planning and examine case studies of several real-life crises: organizational crises, natural disasters, accidents, terrorism incidents, health crises, and major crises of credibility. The goal is to prepare students to better strategize, plan, execute, and evaluate crisis across a variety of types of organizations and crises. Students will be exposed to crisis management best practice principles, dominant and emerging research trends, and dominant and emerging theories. Additionally, students …
Jrsm 7422: Writing For Strategic Media (Syllabus),
2022
The University of Memphis
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.
Jrsm 7510: Information Design (Syllabus),
2022
The University of Memphis
Jrsm 7510: Information Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Use of visual communication skills to present qualitative and quantitative data. Emphasis on effective communication, user experience and multimedia presentation.
Jrsm 8085: Qualitative Research Methods (Syllabus),
2022
The University of Memphis
Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Pbrl 6432: Nonprofit Public Relations (Syllabus),
2022
The University of Memphis
Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Jrsm 7124: Data Journalism (Syllabus),
2022
The University of Memphis
Jrsm 7124: Data Journalism (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.
Pbrl 6440: Public Relations Campaign (Syllabus),
2022
The University of Memphis
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Advr 3300: Intro To Advertising (Syllabus),
2022
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Pbrl 6440: Public Relations Campaign (Syllabus),
2022
The University of Memphis
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 1700: Intro To Media (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1750: Precision Language (Syllabus),
2022
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 2121: Media Writing (Syllabus),
2022
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.
Jrsm 3900: Visual Media (Syllabus),
2022
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
