Advr 4327: Media Planning (Syllabus),
2022
The University of Memphis
Advr 4327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jour 3526: Multimedia Storytelling (Syllabus),
2022
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Advr 3330: Digital Analytics & Evaluation (Syllabus),
2022
The University of Memphis
Advr 3330: Digital Analytics & Evaluation (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Crmm 4900: Creative Media Lab (Syllabus),
2022
The University of Memphis
Crmm 4900: Creative Media Lab (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jour 3526: Multimedia Storytelling (Syllabus),
2022
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Taylor Thompson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3629: Broadcast Reporting I (Syllabus),
2022
The University of Memphis
Jour 3629: Broadcast Reporting I (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.
Jour 4150: Sport Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 4150: Sport Writing/Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia.
Jour 4180: Public Issues Writing/Reprting (Syllabus),
2022
The University of Memphis
Jour 4180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis placed on deadline writing and critiquing of political and public policy news. Encourages familiarity with the methods and insights of political and social science and develops confidence to use those methods and insights in reporting. Encourages use of social media to cover and explain campaigns and policy.
Crmm 4500: Web Publish L: Html/Css (Syllabus),
2022
The University of Memphis
Crmm 4500: Web Publish L: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jour 4535: Social Media Journalism (Syllabus),
2022
The University of Memphis
Jour 4535: Social Media Journalism (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.
Jour 4629: Broadcast Reporting Ii (Syllabus),
2022
The University of Memphis
Jour 4629: Broadcast Reporting Ii (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes
Jour 4998: Multimedia News Lab (Syllabus),
2022
The University of Memphis
Jour 4998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 1700: Intro To Media Honors (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media Honors (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4530: Innovative Storytelling Techni (Syllabus),
2022
The University of Memphis
Jour 4530: Innovative Storytelling Techni (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers advanced instruction, training, practice and analysis in multi-platform journalism, including audio, video, and social media. The course will also focus on effective use of various media platforms to tell stories in a modern media environment. The topic of the course will be set each semester by the instructor. The course offers instruction, training, practice and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.
Jrsm 1750: Media Writing L (Syllabus),
2022
The University of Memphis
Jrsm 1750: Media Writing L (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.
Jrsm 1750: Media Writing L (Syllabus),
2022
The University of Memphis
Jrsm 1750: Media Writing L (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.
