Advr 3310: Branding And Strategic Media (Syllabus),
2022
The University of Memphis
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Advr 3320: Strategic Account Management (Syllabus),
2022
The University of Memphis
Advr 3320: Strategic Account Management (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
Advr 3324: Creative Strategy (Syllabus),
2022
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 4328: Strategic Advertising Campaign (Syllabus),
2022
The University of Memphis
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 4500: Web Publish L: Html/Css (Syllabus),
2022
The University of Memphis
Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4900: Creative Media Lab (Syllabus),
2022
The University of Memphis
Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Crmm 4920: Information Design (Syllabus),
2022
The University of Memphis
Crmm 4920: Information Design (Syllabus), Ashley Perks
Journalism and Strategic Media Syllabi Archive
Course Description: Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps.
Advr 3321: Copywriting (Syllabus),
2022
The University of Memphis
Advr 3321: Copywriting (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.
Jour 3120: Reporting (Syllabus),
2022
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3526: Multimedia Storytelling (Syllabus),
2022
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3629: Broadcast Reporting (Syllabus),
2022
The University of Memphis
Jour 3629: Broadcast Reporting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.
Jour 4124: Data Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 4124: Data Writing/Reporting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.
Jour 4155: Multimedia Sports Reporting (Syllabus),
2022
The University of Memphis
Jour 4155: Multimedia Sports Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms.
Jour 4165: Feature Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 4165: Feature Writing/Reporting (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on clarity, focus, structure, word choice, narrative and explanatory approaches; editing and revision.
Jour 4190: Opinion Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 4190: Opinion Writing/Reporting (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Principles and practices for well-researched, well-written and well-illustrated editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on targeted readers, viewers, listeners, political leaders, policy makers and society at large.
Jour 4530: Innovative Storytelling Techni (Syllabus),
2022
The University of Memphis
Jour 4530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers advanced instruction, training, practice and analysis in multi-platform journalism including audio, video and social media. The course will also focus on effective use of various media platforms to tell stories in a modern media environment.
Jour 4629: Tv News Writing/Reporting (Syllabus),
2022
The University of Memphis
Jour 4629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit and voice packages for use in both the reporting and producing classes.
Jour 4639: Television News Producing (Syllabus),
2022
The University of Memphis
Jour 4639: Television News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 4998: Multimedia News Lab (Syllabus),
2022
The University of Memphis
Jour 4998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jrsm 1700: Intro To Media (Syllabus),
2022
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
