Journalism Studies Commons^™

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser

Graduate Theses, Dissertations, and Problem Reports (ETD)

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jrsm 4702: Media, Diversity And Society (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of critical issues faced by mass media with exploration of complexities that cause them and their impact on society.

Pbrl 6301: Event Planning For Pr (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Jrsm 1700: Intro To Media (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jrsm 2121: Media Writing Ll (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

Jour 6150: Sports Writing/Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia.

An Examination Of Trust In News Mediums By College Students: A Comparison Of Egypt And The Usa, Karim Soliman

Electronic Theses and Dissertations

Polls have shown a decline in trust in the USA when it comes to trust in Media. This study looks at if trust in news mediums really does matter. The study also compares a sample from USA to Egypt. The study finds that American college students have more trust in traditional news media but use it less than newer forms such as social media. The Egyptian sample has high trust in social media and low trust in traditional news media that are normally under the influence of the Egyptian government. The frame works used are the uses and gratification theory, …

Will The Real News Reporters Please Stand Up?: A Study Of Bias In The Media, Hannah Claussen

Mahurin Honors College Capstone Experience/Thesis Projects

The goal of my project is to define what news media bias is and examine its history and the effects it currently has on our country and democracy. I will examine its electoral effects as well as how media bias has contributed to lower trust in the news media as a whole.

My project will consist of a general news story on the subject of media bias; a smaller news story focusing on the history of media bias and public perception of the press; an abbreviated research paper on newspaper endorsements and their efficacy in a modern news landscape; and …

Obstruction Of Journalism, Erin C. Carroll

Georgetown Law Faculty Publications and Other Works

Identifying oneself as press used to be a near-grant of immunity. It meant safer passage through all manner of dangerous terrain. But today, being recognizable as a journalist may be more likely to make one a target.

Physical attacks against journalists in the United States increased nearly 1,300 percent in 2020. The rate of online violence against journalists is also soaring. This violence is aimed almost entirely at women, people of color, non-Christians, and non-straight journalists. It silences voices already relegated to the edges. Rather than letting our national conversation branch, the violence attempts to shear it to a white, …

A Free Press Without Democracy, Erin C. Carroll

Georgetown Law Faculty Publications and Other Works

For several decades, the American press has been fighting for its economic survival. But while it has been consumed with this effort, the political threat to a free press has grown perhaps greater than the economic one. Democracy is eroding globally, including in the United States. Given the importance of a free press to democracy, the press needs to more urgently consider how it maintains its freedom as erosion persists.

This Article sets out a framework for American press priorities in this pivotal moment. It suggests that to resist and weather a turn to autocracy, the press must endeavor to …

Saving A Species: A Look Into Novel Techniques Being Used To Conserve Wildlife, Sierra R. Cistone

Graduate Student Theses, Dissertations, & Professional Papers

Wildlife is held in public trust, and the public plays an important role in management and conservation as voters, advocates and beneficiaries of the many services and enjoyment that wildlife provides. But understanding wildlife issues, conservation and management decisions can be challenging given the often complex science around wildlife ecology and diverse public perspectives. That is why careful and accurate reporting around wildlife and environmental topics is imperative and a requirement of a well-informed electorate. This master’s portfolio is a collection of extensively reported stories around wildlife issues that are designed to be accessible to general readers to fulfill that …

Advr 3300: Intro To Advertising (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Honors (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.