Jrsm 4930: Media Internship (Syllabus),
2022
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4930: Media Internship (Syllabus),
2022
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4930: Media Internship (Syllabus),
2022
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 7002: Pro Seminar (Syllabus),
2022
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7330: Social Media & Community Engag (Syllabus),
2022
The University of Memphis
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Advr 3300: Intro To Advertising (Syllabus),
2022
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising (Syllabus),
2022
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising Hnrs (Syllabus),
2022
The University of Memphis
Advr 3300: Intro To Advertising Hnrs (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3321: Copywriting (Syllabus),
2022
The University of Memphis
Advr 3321: Copywriting (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.
Advr 3324: Creative Strategy (Syllabus),
2022
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus),
2022
The University of Memphis
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, understanding, and utilizing social media analytics for a variety of platforms. Students will become certified in multiple social media analytics platforms.
Advr 4326: Advertising Research (Syllabus),
2022
The University of Memphis
Advr 4326: Advertising Research (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Crmm 4140: Publication Design (Syllabus),
2022
The University of Memphis
Crmm 4140: Publication Design (Syllabus), Ashley Perks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Crmm 4600: Creative Social Video (Syllabus),
2022
The University of Memphis
Crmm 4600: Creative Social Video (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing concepts as they relate to video, audio and graphic design. The framework of the course is centered on YouTube, but the skills translate to all popular social media platforms.
Jour 3120: Reporting (Syllabus),
2022
The University of Memphis
Jour 3120: Reporting (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3526: Multimedia Storytelling (Syllabus),
2022
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Advr 4327: Media Planning (Syllabus),
2022
The University of Memphis
Advr 4327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jour 3526: Multimedia Storytelling (Syllabus),
2022
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Advr 3330: Digital Analytics & Evaluation (Syllabus),
2022
The University of Memphis
Advr 3330: Digital Analytics & Evaluation (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Crmm 4900: Creative Media Lab (Syllabus),
2022
The University of Memphis
Crmm 4900: Creative Media Lab (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
