Jour 4801/6801: Reporting Social Justice (Syllabus),
2021
The University of Memphis
Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and feature stories on issues concerning social justice.
Pbrl 3400: Introduction To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Pbrl 3400: Introduction To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Pbrl 3421: Public Relations Writing (Syllabus),
2021
The University of Memphis
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.
Pbrl 3421: Public Relations Writing (Syllabus),
2021
The University of Memphis
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.
Jour 4998: Multimedia News Lab (Syllabus),
2021
The University of Memphis
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Pbrl 3400: Introduction To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Introduction To Public Relations (Syllabus), Melissa L. Janoske Mclean
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Pbrl 4301: Event Planning For Pr (Syllabus),
2021
The University of Memphis
Pbrl 4301: Event Planning For Pr (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Pbrl 4410: Public Relations Research (Syllabus),
2021
The University of Memphis
Pbrl 4410: Public Relations Research (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Pbrl 4421: Crisis Communication In Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 4421: Crisis Communication In Public Relations (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
Course Description: This course explores theories and research related to public relations communication before, during and after a crisis; and examines the fundamentals of organizational communication, crisis management and strategic planning.
Advr 4328: Advertising Campaigns (Syllabus),
2021
The University of Memphis
Advr 4328: Advertising Campaigns (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 6140: Publication Design (Syllabus),
2021
The University of Memphis
Crmm 6140: Publication Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Crmm 6500: Web Publishing I: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Pbrl 4440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Crmm 6500: Web Publishing I: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6900: Creative Media Lab (Syllabus),
2021
The University of Memphis
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jour 6150: Sports Writing/Reporting (Syllabus),
2021
The University of Memphis
Jour 6150: Sports Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.
Jour 6530: Innovative Storytelling Techniques (Syllabus),
2021
The University of Memphis
Jour 6530: Innovative Storytelling Techniques (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.
Jour 6629: Tv News Writing/Reporting (Syllabus),
2021
The University of Memphis
Jour 6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.
Jour 6639: Tv News Producting (Syllabus),
2021
The University of Memphis
Jour 6639: Tv News Producting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
