Jrsm 2121: Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jrsm 2121: Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jrsm 2121: Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Ashley Perks
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Addie James
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud. One lecture hour, four laboratory hours per week.
Jrsm 3905: Graphics For Strategic Media (Syllabus),
2021
The University of Memphis
Jrsm 3905: Graphics For Strategic Media (Syllabus), A. Kix Patterson
Journalism and Strategic Media Syllabi Archive
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 3905: Graphics For Strategic Media (Syllabus),
2021
The University of Memphis
Jrsm 3905: Graphics For Strategic Media (Syllabus), Audrey Chaney
Journalism and Strategic Media Syllabi Archive
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 4700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4930: Media Internship (Syllabus),
2021
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4930: Media Internship (Syllabus),
2021
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4702: Media, Diversity, & Society (Syllabus),
2021
The University of Memphis
Jrsm 4702: Media, Diversity, & Society (Syllabus), Erica Horton
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Advr 3300: Introduction To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Introduction To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Advr 3320: Strategic Account Management (Syllabus),
2021
The University of Memphis
Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
