Jrsm 8200: Mass Communications Technology (Syllabus),
2021
The University of Memphis
Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jrsm 8200: Mass Communications Technology (Syllabus),
2021
The University of Memphis
Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Pbrl 6301: Event Planning For Pr (Syllabus),
2021
The University of Memphis
Pbrl 6301: Event Planning For Pr (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.
Jrsm 7412: Analytics & Evaluation (Syllabus),
2021
The University of Memphis
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.
Pbrl 6430: Media Relations (Syllabus),
2021
The University of Memphis
Pbrl 6430: Media Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.
Pbrl 6440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Candace Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 2121: Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.
Jrsm 7350: Advanced Multimedia Reporting (Syllabus),
2021
The University of Memphis
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.
Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 4700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach, David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4930: Media Internship (Syllabus),
2021
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 1700: Intro To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 7002: Pro Seminar (Syllabus),
2021
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7418: Integrated Strategic Mgmt (Syllabus),
2021
The University of Memphis
Jrsm 7418: Integrated Strategic Mgmt (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: A discussion of the place of public relations and advertising in organizational management decision-making, the need for long-term strategic thinking and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.
Jrsm 7990: Media Portfolio (Syllabus),
2021
The University of Memphis
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Advr 3300: Intro To Advertising Honors (Syllabus),
2021
The University of Memphis
Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3324: Creative Strategy (Syllabus),
2021
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
