Pbrl 6440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Candace Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 2121: Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.
Jrsm 7350: Advanced Multimedia Reporting (Syllabus),
2021
The University of Memphis
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.
Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 4700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach, David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4930: Media Internship (Syllabus),
2021
The University of Memphis
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 1700: Intro To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 7002: Pro Seminar (Syllabus),
2021
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7418: Integrated Strategic Mgmt (Syllabus),
2021
The University of Memphis
Jrsm 7418: Integrated Strategic Mgmt (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: A discussion of the place of public relations and advertising in organizational management decision-making, the need for long-term strategic thinking and the importance of supporting and contributing to organizational leadership. Will also include discussion of brand equity management and organizational leadership.
Jrsm 7990: Media Portfolio (Syllabus),
2021
The University of Memphis
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Advr 3300: Intro To Advertising Honors (Syllabus),
2021
The University of Memphis
Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3324: Creative Strategy (Syllabus),
2021
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus),
2021
The University of Memphis
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Colonialism And Sexuality, In Tayeb Salih’S Season Of Migration To The North And Peter Kimani’S Dance Of The Jakaranda.,
2021
University of Vienna, Austria
Colonialism And Sexuality, In Tayeb Salih’S Season Of Migration To The North And Peter Kimani’S Dance Of The Jakaranda., Tomi Adeaga, Peter Kimani
Graduate School of Media and Communications
AbstractThe Sudanese author, Tayeb Salih’s Season of Migration to the North and the Kenyan author, Peter Kimani’s Dance of the Jakaranda both interrogate the connection between colonialism and sexuality in an African setting. While the protagonist in Salih’s novel, Mustafa Sa’eed is the epitome of the sexualized, colonized Sudanese subject, Kimani’s novel examines several sexual relationships, including those of Sally McDonald, the British wife of a colonial administrator in Kenya, Ian McDonald. In Kimani’s novel, Sally McDonald represents a counter image to the white woman in need of protection from the sexual appetites of colonized males. Though Salih’s narration exemplifies …
Media Viability In Uganda,
2021
Aga Khan University
Media Viability In Uganda, Aga Khan University
Graduate School of Media and Communications
Uganda has diverse legacy media with various newspapers and magazines, a growing broadcast media sector, which as of early 2020 was made up of 40 TV and 199 accredited radio stations. The country also has a fast-growing online media driven by rapid technological developments that have seen greater use of smartphones in the country. The News Media Organisations (NMOs) in Uganda have benefitted from liberalization and privatisation policies that the country adopted in the early 1990s, which freed the airwaves and made private investment in the country’s media less complicated.
Media Viability In Kenya,
2021
Aga Khan University
Media Viability In Kenya, Aga Khan University
Graduate School of Media and Communications
The media in Kenya mirrors the social, political and legal transformation that has taken place in the last half a century. Since independence, the media have been affected by the government’s oscillation between more authoritarian and more liberal regimes. Over the past two decades, however, the arc has been towards enhancements of freedom of expression, access to information, and economic growth that has supported the nation’s technological development and the viability of national and local news media. The media landscape is diverse and, with one news producing company for every 320,500 people, very competitive. Ownership of the nation’s news media …
The Wild That Remains: A Once In A Generation Forest Plan Reignites The Wilderness Debate In Montana’S Gallatin Range,
2021
University of Montana
The Wild That Remains: A Once In A Generation Forest Plan Reignites The Wilderness Debate In Montana’S Gallatin Range, Anthony Stephen Pavkovich
Graduate Student Portfolios, Professional Papers, and Capstone Projects
The movement to preserve Montana’s Gallatin Mountains, which stretch north from Yellowstone National Park, has been ongoing since the passage of the Wilderness Act in 1964. Largely undeveloped, the range’s sinuous, rocky crest, fertile meadows and thick lodgepole forests are vital to one of the earth’s last intact temperate ecosystems. The landscape provides refuge to rare populations of grizzly bears, elk, bighorn sheep, wolves and wolverines. Yet, the Gallatins remain the last major mountain range bordering the nation’s first and most iconic national park without congressionally designated wilderness. The closest the Gallatins came to being protected as wilderness was in …
