Jrsm 7080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7085: Qualitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7085: Qualitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2021
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7330: Social Media & Community Engag (Syllabus),
2021
The University of Memphis
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Jrsm 7330: Social Media & Community Engag (Syllabus),
2021
The University of Memphis
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Jrsm 8080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 8080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Pbrl 6440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2021
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 1700: Introduction To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Introduction To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Introduction To Media Honors (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Introduction To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 2121: Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.
Jrsm 1800: Introduction To Radio (Syllabus),
2021
The University of Memphis
Jrsm 1800: Introduction To Radio (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: This course is an introduction to the production and performance skills required for basic work in radio. In addition to receiving lab training and instruction, all students will complete regular shifts at the campus radio station.
