Jrsm 7002: Pro Seminar (Syllabus),
2021
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7015: Advanced Media Writing (Syllabus),
2021
The University of Memphis
Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.
Jrsm 7050: Mass Comm Theory (Syllabus),
2021
The University of Memphis
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 6700: Media Law (Syllabus),
2021
The University of Memphis
Jrsm 6700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 7050: Mass Comm Theory (Syllabus),
2021
The University of Memphis
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7085: Qualitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7085: Qualitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2021
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7330: Social Media & Community Engag (Syllabus),
2021
The University of Memphis
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Jrsm 7330: Social Media & Community Engag (Syllabus),
2021
The University of Memphis
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Jrsm 8080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 8080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Pbrl 6440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2021
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 1700: Introduction To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Introduction To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Introduction To Media Honors (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media Honors (Syllabus), Otis Sandford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Introduction To Media (Syllabus),
2021
The University of Memphis
Jrsm 1700: Introduction To Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1750: Precision Language (Syllabus),
2021
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
