Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Advr 3300: Introduction To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Introduction To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Advr 3320: Strategic Account Management (Syllabus),
2021
The University of Memphis
Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Advr 4328: Strategic Advertising Campaign (Syllabus),
2021
The University of Memphis
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 4140: Publication Design (Syllabus),
2021
The University of Memphis
Crmm 4140: Publication Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Crmm 4500: Web Publishing I: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4500: Web Publishing I: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Advr 3310: Branding & Strategic Media (Syllabus),
2021
The University of Memphis
Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Crmm 4900/6900: Creative Media Lab (Syllabus),
2021
The University of Memphis
Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Crmm 4560: Interactive Media Design (Syllabus),
2021
The University of Memphis
Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jour 3120: Reporting (Syllabus),
2021
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3130: Feature Writing/Reporting (Syllabus),
2021
The University of Memphis
Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on of work, editing and revision.
Jour 3526: Multimedia Storytelling (Syllabus),
2021
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3526: Multimedia Storytelling (Syllabus),
2021
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3526: Multimedia Storytelling (Syllabus),
2021
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3529: Broadcast Reporting (Syllabus),
2021
The University of Memphis
Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi Archive
Course Description: This course provides an introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. It is an applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.
Jour 4150: Sport Writing/Reporting (Syllabus),
2021
The University of Memphis
Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.
