Jrsm 3900: Visual Media (Syllabus),
2021
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Pbrl 3400: Intro To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3400: Intro To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jrsm 4910: Social Media And Society (Syllabus),
2021
The University of Memphis
Jrsm 4910: Social Media And Society (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Discussion of social media's impact on individuals, organizations, and society. Examines the fundamentals of social media-based community, diversity, and influence. Includes broad understanding of a variety of platforms and trends and their place and importance in the social media ecosystem. Social media has altered how journalists and strategic communication professionals do their jobs and how we communicate as a society. We will be analyzing multiple apps, platforms, and trends to determine social media’s impact on society, including digital inequality and social justice, online communities, photo and video manipulation, influencers, virality, and wearable technology. It’s important to note that …
Pbrl 3400: Intro To Public Relations (Syllabus),
2021
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2021
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jrsm 4940: Student Media Practicum (Syllabus),
2021
The University of Memphis
Jrsm 4940: Student Media Practicum (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Pbrl 4440: Public Relations Campaign (Syllabus),
2021
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus),
2021
The University of Memphis
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Advr 6326: Advertising Research (Syllabus),
2021
The University of Memphis
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 6327: Media Planning (Syllabus),
2021
The University of Memphis
Advr 6327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Crmm 6500: Web Publish L: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Pbrl 3421: Intro Public Relations Writing (Syllabus),
2021
The University of Memphis
Pbrl 3421: Intro Public Relations Writing (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jour 6160: Food Writing/Reporting (Syllabus),
2021
The University of Memphis
Jour 6160: Food Writing/Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Develops expertise in the specialized niche of food writing with narrative stories and multimedia content.
Jour 6180: Public Issues Writing/Reprting (Syllabus),
2021
The University of Memphis
Jour 6180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.
Jour 6530: Innovative Storytelling Techni (Syllabus),
2021
The University of Memphis
Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.
Jour 6629: Tv News Writing/Reporting (Syllabus),
2021
The University of Memphis
Jour 6629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.
Jour 6998: Multimedia News Lab (Syllabus),
2021
The University of Memphis
Jour 6998: Multimedia News Lab (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Crmm 6550: Web Publish Ii/: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 6550: Web Publish Ii/: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Jrsm 7000: Media Writing/Editing (Syllabus),
2021
The University of Memphis
Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; reporting, writing and editing news stories; media literacy.
