Graphic Communications Commons^™

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Corporate Communication is one of a business firm’s most important public identity instruments in the market and society. Due to the latter’s importance in maintaining a firm’s reputation and identity or branding, said role would have more impact for marketing purposes if one invests on its capability. However, before a business firm advances itself in marketing, the creation of a firm’s identity through branding is one of the most important actions and decisions to create a unique identity inside society. The creation of a business’s branding is one of corporate communication’s roles in order to create sales and marketing assets. …

The Role Of Online Discursive Action In Subjects' Emancipatory Repositioning In Egypt: Assault Police Case Study, Christine Saad Guirguis Ma

Theses and Dissertations

The current study's central question is how social change is discursively constructed. I studied an online feminist social movement that sparked in Egypt on Instagram in July 2020 and labeled "Assault Police." Within the critical social theory and feminism framework, I reviewed the literature on (critical) discourse, social change, and social movements. I tried to unravel the complexity around emancipation as a vital concept in the current study. I located and discussed areas of tension and identified a conceptualization that loosens the theoretical entanglement around it. The research problem sought to specify how the online discursive action facilitated desired …

Mood: A Zine Exploring The Value Of Youth-Oriented Media, Patricia K. Paul

Dissertations, Theses, and Capstone Projects

Media is a constant, persistent force in human lives that informs and influences through published, broadcasted, and digitally mediated formats. Mass media industries produce and distribute content consumed by diverse audiences, though the facilitators represent only a fraction of the demographics they serve.

Youth denote one of the most frequently misrepresented groups, with very few practical opportunities for young people to make decisions about the texts available to them. A jarring absence of youth participation in media creation at all levels suggests cultural contributions through art exclude young people's authentic perspectives and desires. Moreover, media portrayals of youth cannot adequately …

Other Oceans, Other Skies, Sharlene Lee

MFA in Visual Art

I create immersive installations, performances, and time-based media artworks that delve into stories of belonging, feminism, and language as power. These stories offer a potential for transformation from viewer to participant and a shift in how our world is seen and experienced. Through an exploration of perception and affect, I challenge dominant narratives, prompting a contemplation of contemporary power struggles for control.

In this text, I examine the impact of historical borders and migration on my life while also investigating questions of home, shared values, and rituals that contribute to one’s sense of belonging. I also highlight my commitment to …

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

The Rhetoric Of Integrated Marketing Communication (Imc) Approaches To Marketing Sporting Events, Mohammed Almughaiseeb

Electronic Theses and Dissertations

The effective communicative capabilities of integrated marketing communication (IMC)

programs demand the expansion of their application to include sporting events. Sporting events, specifically the Olympic Games and the FIFA World Cup, have proven to have effective communication capabilities that can be used to influence the perceptions of target audiences. Creating positive perceptions of a sporting event can help achieve promotional, political, economic, and cultural gains, among others. Achieving desired goals requires preparing a comprehensive and persuasive IMC plan. The communication and marketing capabilities possessed by IMC programs have not been sufficiently studied in the context of marketing sporting events. Therefore, …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …

Bridging The Education Gap: Series Of Infographic Guides To Sustainable Living For Low-Income Communities, Brianna Mateo

Independent Study Project (ISP) Collection

Low-income communities in Australia face numerous negative impacts, such as health issues, social exclusion, educational disparities, and discrimination, which limit their opportunities to improve their quality of life (The Public Defenders,2022). As a result, students from these communities often have fewer resources and less funding, contributing to poor educational outcomes and underrepresentation in STEM fields, which includes environmental education (Australian Department of Education, 2022).

To address these challenges, I created an 8-page infographic series titled “Sustainable Living: On a Budget.” The series includes a cover page, an overview page, and four infographics covering : climate change, waste, preserving biodiversity, and …

Paso Robles Children's Museum Redesign, Hannah O. Chan, Shreya Hambir

Graphic Communication

For this project, we plan to redesign the Paso Robles Children's Museum website, utilizing Squarespace. Currently, the website has an outdated look and feel, and the information is somewhat disorganized. Having intuitive navigation is a crucial part of good user experience, as users should not have to dig through the site to find what they are looking for (Hallman, 2022). In our redesign, we plan to regroup related content into sections that mimic websites of other established museums, so the structure is more familiar. The other main issue we want to address is the site’s aesthetic; our goal is to …

Salty: A Diffractive Inquiry Of Visceral Knowing And Embodied Aesthetics, Mei Ling Chua

Dissertations, Theses, and Capstone Projects

This dissertation takes a diffractive, onto-epistemological approach to everyday practices with salt in order to articulate an expanded understanding of meaning making and knowledge production. This research reckons with and challenges dominant modes of knowing that engage a Cartesian perspective to situate knowing as the exclusive domain of the mind in both form and topic of inquiry. This research acts simultaneously as both a direct practice of and metacognition about knowledge production by examining 1. the embodied (including sensory and emotional aspects) and 2. the relational (including interpersonal and socio-cultural) dimensions of experience as visceral knowing. This articulation of …

Flood-Inundation Maps For An 8-Mile Reach Of Papillion Creek Near Offutt Air Force Base, Nebraska, 2022, Kellan R. Strauch, Christopher M. Hobza

United States Geological Survey: Water Reports and Publications

Digital flood-inundation maps for an 8-mile reach of Papillion Creek near Offutt Air Force Base, Nebraska, were created by the U.S. Geological Survey (USGS) in cooperation with the U.S. Air Force, Offutt Air Force Base. The flood-inundation maps, which can be accessed through the USGS Flood Inundation Mapping Program website at https://www.usgs.gov/mission-areas/water-resources/science/flood-inundation-mapping-fim-program, depict estimates of the areal extent and depth of flooding corresponding to selected water levels (stages) at the USGS streamgages Papillion Creek at Fort Crook, Nebr. (station 06610795), and Papillion Creek at Harlan Lewis Road near La Platte, Nebr. (station 06610798). Near-real-time stages at these streamgages may …

Right Turn At Reality: A Rhetorical Analysis Of Right Wing Negotiations On Race And Masculinity In Online Spaces, Andrew R.J. Hart

Graduate Theses/Dissertations

The effects of right wing politically charged violence are more visible now than at any other point in recent American history. The Internet, and social media more specifically, has become a crucial nexus point in the dissemination of decentralized Alt-Right propaganda. The visual nature of social media has increased the importance of images a means of communication. Through this thesis, I analyze artifacts coming out of these spaces representing a conversation between creators and audiences, and how they work dialogically to introduce and reify symbols of white masculine supremacy within this subgroup. Through this process, I find multiple recurring patterns …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

The Ins And Outs Of Undergraduate Research And Leadership: A Student's Perspective, Regina F. Hockert

Kinesiology and Public Health

This manuscript is a reflective write-up of Regina Hockert’s experience in completing KINE 462, Honors Kinesiology Senior Project, during the 2022 Fall Quarter. It describes their experience as an undergraduate research leader, including specific milestones and artifacts related to a broader replication study and the daily activities of Dr. Jafrā Thomas’ lab. This essay was designed to be a written reflection around their senior project presentation and the insights shared through that medium about the senior project experience. It is created to showcase lessons learned in relationship with the tasks and responsibilities required of working in-depth on student-led research. …

The Art In Science: The University Of Michigan’S Bioartography Project, Deborah L. Gumucio Phd

The Journal of the Michigan Dental Association

"The Art in Science: The University of Michigan’s BioArtography Project" emphasizes the importance of using art to convey scientific information to the public. Scientists and medical professionals often struggle to communicate their research effectively to non-experts. The BioArtography Project, initiated in 2005, combines art and science to bridge this communication gap. It features striking images of cells and tissues under microscopes, accompanied by lay-language descriptions of the research behind each image. The project aims to engage the public, stimulate curiosity, and convey information about scientific discoveries. BioArtography images have led to meaningful discussions with the public, dispelling myths and educating …

Vaccinate: Posters From The Covid-19 Pandemic, Aaron Sutherlen, Judy Diamond, Meghan Leadabrand, Julia Mcquillan, St Patrick Reid

Zea E-Books Collection

In 2022 we are living through a global pandemic, and vaccines are one of the most effective strategies for slowing the spread of infectious disease, minimizing symptoms, and lowering healthcare demands. In short, vaccines save lives and can reduce the risk of contagion from social interaction.

In the United States in late 2021, after the vaccines had been broadly available for almost a year, one in five adults still chose not to get vaccinated against COVID-19.

Art can disrupt what is embedded in our minds and open us up to new perspectives and insights. We hope to offer access to …

New Horizon's Staff Decisional Conflict Flowchart, Tayler Hart, Aysha Caoili, Emily Nguyen, Fatou Kanteh, Julia Chen, Andra Onu

Nursing Leadership in Community Engagement Projects

New Horizon’s Staff Decisional Conflict Flowchart

New Horizons was founded in 1998 by Father Don, a Greek Orthodox priest who did street outreach with homeless youth outside a donut shop near Pike Place Market (New Horizons, n.d.). He discovered that youth would rather live on the backstreets of Seattle than seek shelter and help from current service providers. After conversations with the youth and young adults (YYA), Father Don started an institution that specifically targeted homeless youth and the unstable housed population. To be different and accessible to all individuals, New Horizons adopted a low barrier system designed to serve …

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas

LSU Master's Theses

Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …