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The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo 2019 CUNY Bernard M Baruch College

The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo

Student Theses and Dissertations

The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who ...


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster 2019 California Polytechnic State University, San Luis Obispo

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that ...


Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi 2019 The University of Western Ontario

Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi

Electronic Thesis and Dissertation Repository

In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand ...


Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr. 2019 CUNY New York City College of Technology

Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr.

Publications and Research

The creative field revolves around many professions. Creatives share a lot of common themes that are part of their process. It is with these themes that we establish a more impact way to listen to a podcast. Reviewing and breaking episodes up into chapters can effectively guide a student, aka a Scholar, in their path to establishing a creative career.Some of the most powerful ways to get ahead in the creative field is by networking, and obtaining valuable knowledge from other creatives. Gathering this information and making these connections can be quite the task. Not all young creatives are ...


Cda: Glitz & Glam Of Youtube, Haley Enriquez 2019 The University of San Francisco

Cda: Glitz & Glam Of Youtube, Haley Enriquez

Creative Activity and Research Day - CARD

My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes ...


Comics In The Evolving Media Landscape, Sarah Russell 2019 DePauw University

Comics In The Evolving Media Landscape, Sarah Russell

Honor Scholar Theses

No abstract provided.


“Todos Somos Trigueños”: La Presencia De Los Pueblos Indígenas En El Arte Urbano De Perú, Aubrey Parke 2019 SIT Study Abroad

“Todos Somos Trigueños”: La Presencia De Los Pueblos Indígenas En El Arte Urbano De Perú, Aubrey Parke

Independent Study Project (ISP) Collection

Con una base en teorías de las ciencias sociales, incluso sociología, antropología y estudios urbanos, este proyecto investiga la representación de los pueblos indígenas en el arte urbano de Perú. Mi objetivo es entender como artistas urbanos en Lima conceptualizan a los pueblos indígenas a través de sus murales. Hice entrevistas con siete artistas urbanos en Lima durante un periodo de dos semanas, y también discutí con ellos ejemplos de su trabajo. Analizo las entrevistas y los murales dentro del contexto de la globalización, la historia del indigenismo en el arte peruano y las historias personales de cada artista. Encontré ...


Socio-Political Criticism In Contemporary Indonesian Art, Isabel Betsill 2019 SIT Study Abroad

Socio-Political Criticism In Contemporary Indonesian Art, Isabel Betsill

Independent Study Project (ISP) Collection

The objective of this paper is to understand the connections between contemporary art and politics in Indonesia both in terms of how politics has shaped art practices, and in terms of how art influences politics. Questions I was interested in exploring include how contemporary art practices have changed considering the political changes over the past 30 years; if and how contemporary art is being used to facilitate political dialogues in the country; if and how contemporary art is being used to criticize and invoke change regarding social issues; and what the role of art spaces, collectives and foundations is in ...


Teen Investigators: Faculty Research Helps Teens Find Their Path, 2019 DePaul University

Teen Investigators: Faculty Research Helps Teens Find Their Path

DePaul Magazine

Three innovative programs at DePaul are helping youth transfer gaming skills to the real world, escape the school-to-prison pipeline, and benefit from mentoring programs specifically tailored to race, economic status, and mentor skill level.


Batman's Animated Brain(S), Lisa Kort-Butler 2019 University of Nebraska-Lincoln

Batman's Animated Brain(S), Lisa Kort-Butler

Sociology Faculty Presentations & Talks

Much of the analysis of Batman’s brain – whether by scholars, writers, or other comic characters – focuses on his psychological make‐up. That is, what makes Bruce Wayne psychologically motivated to be The Batman? His childhood trauma is often poised as the answer, the tireless pursuit of “justice” in an attempt to regain control from the trauma of his parents’ murders (Sanna 2015). The same could be said for his nemeses. Madness, psychopathy, and insanity are centered in the corrupted minds of Gotham’s ghastliest, some of whom have also had psychological or physical traumas (Langley 2012; Lytle 2008). A ...


Graduate Record 2019: Out With The Old, In With The Blue, Southwestern Oklahoma State University 2019 Southwestern Oklahoma State University

Graduate Record 2019: Out With The Old, In With The Blue, Southwestern Oklahoma State University

SWOSU Yearbooks

The 2019 Graduate Record was produced by the communications department.


Writing Cross-Culturally: A Mental Health Fotonovela For The Younger U.S. Latino Population, Isabella Garza 2019 Eastern Illinois University

Writing Cross-Culturally: A Mental Health Fotonovela For The Younger U.S. Latino Population, Isabella Garza

Undergraduate Honors Theses

No abstract provided.


Communication & Popular Culture, Marita Gronnvoll 2019 Eastern Illinois University

Communication & Popular Culture, Marita Gronnvoll

Syllabi

This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and ...


Persuasion, Marita Gronnvoll 2019 Eastern Illinois University

Persuasion, Marita Gronnvoll

Syllabi

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.


Aurora Volume 106, Connor Letts (Executive Editor) 2019 Olivet Nazarene University

Aurora Volume 106, Connor Letts (Executive Editor)

Aurora-yearbook

College formerly located at Olivet, Illinois and known as Olivet University (1912-1923) Olivet College (1923-1939), Olivet Nazarene College (1940-1986), and Olivet Nazarene University (1986-Present).


"Integrated Science 3002a: Big Bike Giveaway: Changing London's Environment, Health, And Economy One Bike At A Time", Jermiah Joseph, Katelyn Melo, Devanshi Shukla, Tony Nguyen, Katherine Teeter 2018 Western University

"Integrated Science 3002a: Big Bike Giveaway: Changing London's Environment, Health, And Economy One Bike At A Time", Jermiah Joseph, Katelyn Melo, Devanshi Shukla, Tony Nguyen, Katherine Teeter

Community Engaged Learning Final Projects

There are significant benefits that manifest when an individual chooses to ride a bicycle as their primary mode of transportation. To investigate these benefits, the environmental, health, economic, and social impacts of biking were evaluated through research and data analyses. This revealed that numerous advantages can be obtained at an individual and local scale through citizens choosing to adopt a biking lifestyle. However, it was found that many Londoners are deterred from biking due to poor biking infrastructure. This paper calls into question the current cycling framework in London and it’s limitations on achieving the numerous benefits that biking ...


Rebuilding Tunisia, One Artist At A Time, Caitlin Kelley 2018 SIT Study Abroad

Rebuilding Tunisia, One Artist At A Time, Caitlin Kelley

Independent Study Project (ISP) Collection

This paper argues that Tunisia’s engaged artists are playing a key role in the development of Tunisian civil society and democracy. The bulk of the research is in the form of interviews with five Tunisian artists. Each artist is actively engaged in the project of building a stronger, more democratic society. Through their art, they exercise and protect the political rights won in the 2011 revolution. These artists resist censorship, powerfully and loudly exercise their right to free speech, and help Tunisian society envision a better future for itself. The five artists interviewed for this research represent the type ...


Exploring The Clinical Utility Of Mobile Applications For Promoting Affect Regulation Among Clients With Behavioral Health Problems, Caroline Fenkel 2018 University of Pennsylvania

Exploring The Clinical Utility Of Mobile Applications For Promoting Affect Regulation Among Clients With Behavioral Health Problems, Caroline Fenkel

Doctorate in Social Work (DSW) Dissertations

Nearly 25 percent of adults in the United States are diagnosed with a behavioral health condition, most commonly depression, anxiety disorders and substance use disorders. Each of these diagnoses is associated with significant disruptions in affect regulation which encompasses the capacity to up and down regulate emotions. Best practice treatment for these conditions includes psychotropic medications combined with individual or group-based psychotherapeutic modalities which regardless of the therapist’s theoretical orientation attempt to promote affect regulation through skill transfer and strategies for observing one’s ability to regulate emotions. Similarly, attention to regulatory capacity is central to many emerging self-help ...


Applications Of Complex Network Analysis In Electric Power Systems, Mahmoud Saleh, Yusef Esa, Ahmed Mohamed 2018 CUNY City College

Applications Of Complex Network Analysis In Electric Power Systems, Mahmoud Saleh, Yusef Esa, Ahmed Mohamed

Publications and Research

This paper provides a review of the research conducted on complex network analysis (CNA) in electric power systems. Moreover, a new approach is presented to find optimal locations for microgrids (MGs) in electric distribution systems (EDS) utilizing complex network analysis. The optimal placement in this paper points to the location that will result in enhanced grid resilience, reduced power losses and line loading, better voltage stability, and a supply to critical loads during a blackout. The criteria used to point out the optimal placement of the MGs were predicated on the centrality analysis selected from the complex network theory, the ...


Herpes Zoster Patient Education: A Coloring Book Approach, Sophia Charuhas 2018 Liberty University

Herpes Zoster Patient Education: A Coloring Book Approach, Sophia Charuhas

Senior Honors Theses

Shingles, the disease caused by the herpes zoster virus, is a widespread and widely misunderstood illness in the United States. It is preventable, but many at-risk patients do not know what measures they may take to prevent it. Clear communication from physician to patient is crucial for patient understanding of diseases. Many patient education materials on herpes zoster currently available are often unused. It is therefore beneficial to public health to disseminate new mediums of medical communication, and one way of accomplishing this is through adult coloring books. The pathophysiology of herpes zoster virus is here explored and the idea ...


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