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Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola 2020 California Polytechnic State University, San Luis Obispo

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …


Promoting Community Engagement Through Basic User Tutorial Of Epa Geospatial Screening Tools, Jonas Nguyen 2020 The University of San Francisco

Promoting Community Engagement Through Basic User Tutorial Of Epa Geospatial Screening Tools, Jonas Nguyen

Master's Projects and Capstones

Social inequalities are riddled with health disparities and outcomes leading toward lower life expectancy. Communities of color, low income, and rural neighborhoods lack the voice and resources to effectively oppose industrial settlement which would likely lead to the release of toxic wastes into the water, air and ground ultimately affecting residential health. Empowering members through community engagement is a relatively new strategic process where researchers are finding mutual benefits in design, implementation, and results. This study aims to identify and promote tools for community engagement within the scope of environmental justice by working with EPA geospatial screening tools and designing …


Architecture In Open World Video Games, Congshuo Zhang 2020 Syracuse University

Architecture In Open World Video Games, Congshuo Zhang

English Language Institute

No abstract provided.


An Evaluation Of A Web-Based Tool To Improve Feeding Practices And The Home Environment Among Parents Of Low-Income Minority Preadolescents At-Risk For Childhood Obesity, Katrina F. Mateo 2020 CUNY School of Public Health

An Evaluation Of A Web-Based Tool To Improve Feeding Practices And The Home Environment Among Parents Of Low-Income Minority Preadolescents At-Risk For Childhood Obesity, Katrina F. Mateo

Dissertations and Theses

Background: Web-based/mHealth interventions may be an engaging approach to promote positive dietary-related behaviors among parents of youth at-risk for childhood obesity. Importantly, childhood obesity research highlights the role of parents as a key support mechanism in improving child dietary outcomes. Intervention INC is a childhood obesity intervention that comprises a unique, interactive web-based child nutrition comic aimed at improving dietary behaviors among urban Black/African American (AA) and Latino preadolescents, and also weekly online parent newsletters (with feeding tips, healthy printable recipes, links to coupons to support healthy eating/feeding and health-promoting local/community events, and access to the child nutrition comic) to …


Covid-19 And Boredom: A Photoessay, Kylie COOPER 2020 Singapore Management University

Covid-19 And Boredom: A Photoessay, Kylie Cooper

Social Space

For the second time in my life, I was riding a train alone. I looked around to see what my fellow passengers were up to. A woman wearing a lime green beanie was leaned over, asleep with her mouth open. Nearby, a man was flipping through the pages of a newspaper, pausing every now and then to take a sip of his drink. Why were they on the southbound train on a foggy Saturday morning at 7:30 am?


The Subaltern Magazine, Rebecca Fox, Riese Nichols 2020 California Polytechnic State University, San Luis Obispo

The Subaltern Magazine, Rebecca Fox, Riese Nichols

Social Sciences

The Subaltern intends to reach Cal Poly students who do not feel as if their voices are heard and allow them the platform to share their stories. Our focus is on unheard stories from our campus - whether this involves race, class, gender identity, mental health, ethnicity, culture, or any unique part of one’s identity or experience. We hope that these stories will begin to shed light on what we usually consider “taboo” topics and allow students to feel as if they aren’t alone.

Being a very homogeneous campus, it is important for us to realize that privileged voices are …


Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble 2020 University of Georgia

Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble

Journal of Applied Communications

Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in …


The Invisible Professional: Visual Culture Of Successful Black Women, Sophonie Gaspard 2020 Nova Southeastern University

The Invisible Professional: Visual Culture Of Successful Black Women, Sophonie Gaspard

All HCAS Student Capstones, Theses, and Dissertations

Black women in the United States have been arguably the most underrepresented, stereotyped, and hypersexualized groups in society; their contributions in the workplace often reduced in significance. Similarly, the perceived values of the white majority have historically dictated the images of minorities in the media. In their research on visual culture, Keifer-Boyd, Amburgy & Knight (2007) suggest that those with social, political, and economic power define how groups without power are represented and stereotyped, illuminating the privileges of having visible positive portrayals. As contemporary American society shifts towards greater inclusion and participation from black women, the media is encouraged to …


Women Trailblazers In The Local Oxford Community: Real And Relevant Stories Of Six Unique Paths To Success, Karsyn S. King 2020 University of Mississippi

Women Trailblazers In The Local Oxford Community: Real And Relevant Stories Of Six Unique Paths To Success, Karsyn S. King

Honors Theses

Women Trailblazers In The Local Oxford Community is a collection of six women’s stories in six different fields and their unique paths to success, all showcased through written and visual elements in a multi-modal website. The goal of the project was to have a diverse compilation of women from a variety of backgrounds, ages, careers, and experiences. The trailblazers represented include a woman in the STEM field (science, technology, engineering, math) who is the only female on the biomedical engineering staff, a first generation college student who now holds the second highest position in higher education academia, a local woman …


Spring 2020, 2020 DePaul University

Spring 2020

Conversations

Dean's Letter: With Pride and Gratitude; Free Speech and the American Way; Engagement Takes Center Stage: The new Center for Communication Engagement wants to get students, faculty and the community talking; On a Mission to Diversify Advertising: Summer BRAND camp introduces diverse students to the advertising industry; Where the Action Is: Alumna Ximena Larkin finds excitement and fulfillment in the heart of Chicago; An In-Depth View of Black Student Protests; An Eye-Opening Experience: Journalism student Nikki Roberts turns her passion for writing into a career; Around the College; Accolades


Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum 2020 University of Arkansas, Fayetteville

Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum

Journalism Student Works

In recent years, journalism has completely transformed to adapt to the digital age. Modern journalists use social media for breaking news updates and adapt their stories for all platforms. Advertisers and journalists have more opportunities than ever to advertise their products online and on social media, however, it is imperative that professionals in this field report and advertise ethically on every platform. As social media trends and platforms change, so do the opportunities for online advertisers. TikTok is a rapidly growing social media app that is used by youths around the world. While there is plenty of opportunity for advertising …


Framing Death And Suffering: An Examination Of Photographs Of Dead And Dying During The U. S. Civil War, World War Ii, And The Vietnam War, Richard Anthony Lewis 2020 University of Southern Mississippi

Framing Death And Suffering: An Examination Of Photographs Of Dead And Dying During The U. S. Civil War, World War Ii, And The Vietnam War, Richard Anthony Lewis

Dissertations

The dissertation analyzes photographic images of dead bodies that appeared in news settings related to warfare in the United States in three distinct eras – the 1860s, the 1940s, and the 1960s. The primary subject of the analysis are photographs of corpses created in the context of the American Civil War (1861-1865), World War II including the immediate aftermath of the Holocaust (1939-1946), and conflict and war in Vietnam (1950-1975). While the sample represents a partial catalogue of images of the dead in the context of warfare since photography emerged in the 1840s as a medium for disseminating news, the …


Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles 2020 University of Arkansas, Fayetteville

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …


Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright 2020 UT Knoxville

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.


Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick 2020 University of Connecticut

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …


Eyetracking And Perception Of Consumer Nutrition Labels, Hannah Powell 2020 University of Alabama in Huntsville

Eyetracking And Perception Of Consumer Nutrition Labels, Hannah Powell

Research Horizons Day Posters

No abstract provided.


Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers 2020 Texas Tech University

Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers

Journal of Applied Communications

As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of …


Heebie & Jeebie's Shortcut, Liz Husmann 2020 University of Nebraska - Lincoln

Heebie & Jeebie's Shortcut, Liz Husmann

Zea E-Books Collection

Heebie & Jeebie take a shortcut home because they played too long after (ghost) school. It's an exciting journey.


Towards Automated Infographic Design: Deep Learning-Based Auto-Extraction Of Extensible Timeline, Zhutian CHEN, Yun WANG, Qianwen WANG, Yong WANG, Huamin QU 2020 Singapore Management University

Towards Automated Infographic Design: Deep Learning-Based Auto-Extraction Of Extensible Timeline, Zhutian Chen, Yun Wang, Qianwen Wang, Yong Wang, Huamin Qu

Research Collection School Of Computing and Information Systems

Designers need to consider not only perceptual effectiveness but also visual styles when creating an infographic. This process can be difficult and time consuming for professional designers, not to mention non-expert users, leading to the demand for automated infographics design. As a first step, we focus on timeline infographics, which have been widely used for centuries. We contribute an end-to-end approach that automatically extracts an extensible timeline template from a bitmap image. Our approach adopts a deconstruction and reconstruction paradigm. At the deconstruction stage, we propose a multi-task deep neural network that simultaneously parses two kinds of information from a …


When Cute Becomes Criminal: Emoji, Threats And Online Grooming, Marilyn M. McMahon, Elizabeth A. Kirley 2019 University of Minnesota Law School

When Cute Becomes Criminal: Emoji, Threats And Online Grooming, Marilyn M. Mcmahon, Elizabeth A. Kirley

Minnesota Journal of Law, Science & Technology

No abstract provided.


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