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Full-Text Articles in Graphic Communications

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong Mar 2024

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong

Graphic Communication

The User Experience, User Interface (UX/UI) industry has grown exponentially in the last couple of years. According to a PubMed Central journal article, Understanding UX Better, UX has attracted an increasing interest in recent years, extending the views on usability. This growth exists both in academic institutions and the technology industry, evidenced by increasing numbers of UX-related degrees at undergraduate and graduate levels and also by high job demand (Marques). With this new emergence, the Graphic Communication (GrC) major, specifically the concentration in UX/UI, has caught the attention of numerous prospective Cal Poly SLO students interested in front-end design and …


Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki Mar 2024

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki

Baker/Koob Endowments Awarded Projects

Recreational trails on forested lands should satisfy the needs of recreationists, safeguard important habitats, and maintain the natural environment (Kortenkamp et al., 2021). Appropriate management is critical because of the increasing number of visitors. Signs are a cost-effective method to reduce the negative impacts on visitors and enhance visitor experiences (Brown et al., 2010). This research aimed to investigate how visitors pay attention to signs, view the trail surrounded by trees and behave in a natural space.


Trust Me: Film + Q&A (February 22, 2024, 5:30 Pm, Sheldon Museum Of Art) [Poster], Sheldon Museum Of Art, University Of Nebraska-Lincoln Feb 2024

Trust Me: Film + Q&A; (February 22, 2024, 5:30 Pm, Sheldon Museum Of Art) [Poster], Sheldon Museum Of Art, University Of Nebraska-Lincoln

Sheldon Museum of Art: Catalogs and Publications

Poster for Trust Me: Film + Q&A held February 22, 2024 at 5:30 PM at the Sheldon Museum of Art (University of Nebraska-Lincoln, Lincoln, Nebraska, United States).

Poster blurb:

In today's information landscape, how do you know whom--and what--you can trust? Watch the award-winning, feature-length documentary Trust Me, which explores how media technology is influencing society and what we can do about it.

A Q&A with Rosemary Smith, filmmaker and managing director of the non-partisan Getting Better Foundation, follows.

More information about the screening is available at https://news.unl.edu/newsrooms/today/article/trust-me-documentary-to-screen-at-sheldon/.

More information about the film is available at https://www.trustmedocumentary.com/ …


What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman Feb 2024

What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman

Dissertations, Theses, and Capstone Projects

The word “billion” is a mathematical abstraction related to “big,” but it is difficult to understand the vast difference in value between one million and one billion; even harder to understand the vast difference in purchasing power between one billion dollars, and the average U.S. yearly income. Perhaps most difficult to conceive of is what that purchasing power and huge mass of capital translates to in terms of power. This project blends design, text, facts, and figures into an interactive narrative website that helps the user better understand their position in relation to extreme wealth: https://whatdoesonebilliondollarslooklike.website/

The site incorporates …


From Panels To Shelves: The Evolving Intersection Of Comics And Italian Libraries. History, Issues, Perspectives, Andrea Tosti Jan 2024

From Panels To Shelves: The Evolving Intersection Of Comics And Italian Libraries. History, Issues, Perspectives, Andrea Tosti

SANE journal: Sequential Art Narrative in Education

Despite comics' popularity and cultural significance in Italy, its integration into Italian libraries has been slow, problematic, and uneven. This is reflected in the scarcity of academic research on the topic, which demands further in-depth exploration.

In the context of Italian libraries, characterized by chronic underfunding and staffing shortages, comics might be perceived as a low priority. However, as essential cultural institutions, libraries must strive to reflect both the contemporary era and the evolving reading habits of their audience. Comics, in this regard, could prove to be – and in part already are – a critical resource, a 'booster' for …


Show And Tell: Audience Engagement In Reporting On Covid-19 Vaccination In Data Journalism-Based Media, Khuswatun Hasanah, Sika Nur Indah Dec 2023

Show And Tell: Audience Engagement In Reporting On Covid-19 Vaccination In Data Journalism-Based Media, Khuswatun Hasanah, Sika Nur Indah

Informasi

Data journalism is a new genre in journalism that utilizes data visualization to engage the audience in news reporting. This engagement also provides certainty and minimizes the spread of misinformation regarding the COVID-19 vaccination policy in Indonesia. This study aims to explain how data journalism-based media, which is Katadata.co.id, communicates their news and embodies audience engagement through data visualization. The type of research is content analysis with quantitative and qualitative data collection techniques. In quantitative data collection, 49 news titles were searched, which were the results of keyword discovery in January-March 2021 in the "Data Journalism" rubric of Katadata.co.id. The …


Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia Dec 2023

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …


An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell Dec 2023

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …


Adaptation And Countermeasures Of Label Manufacturing Companies In The Face Of The Growing Digital Printing Industry, Max Meehan Dec 2023

Adaptation And Countermeasures Of Label Manufacturing Companies In The Face Of The Growing Digital Printing Industry, Max Meehan

All Theses

In the constantly evolving landscape of the printing industry, the adoption rate of various technologies remains uneven, notably in digital printing. Although having existed for decades and increasingly matching the capacities of Flexography, label manufacturers have adopted digital printing within label manufacturing domains. This thesis delves deep into the history and operational mechanisms of Flexography and digital printing, shedding light on their innovative trends. By juxtaposing the capabilities of both methods through actual printed samples and comparing costs, we strive to discern the underlying reasons for companies either embracing or refraining from transitioning to digital printing. In conclusion, the research …


Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver Nov 2023

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …


Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia Nov 2023

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …


“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler Nov 2023

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …


Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick Nov 2023

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …


Front Matter Nov 2023

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.


Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota Nov 2023

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.


Pro-Cap: Leveraging A Frozen Vision-Language Model For Hateful Meme Detection, Rui Cao, Ming Shan Hee, Adriel Kuek, Wen Haw Chong, Roy Ka-Wei Lee, Jing Jiang Nov 2023

Pro-Cap: Leveraging A Frozen Vision-Language Model For Hateful Meme Detection, Rui Cao, Ming Shan Hee, Adriel Kuek, Wen Haw Chong, Roy Ka-Wei Lee, Jing Jiang

Research Collection School Of Computing and Information Systems

Hateful meme detection is a challenging multimodal task that requires comprehension of both vision and language, as well as cross-modal interactions. Recent studies have tried to fine-tune pre-trained vision-language models (PVLMs) for this task. However, with increasing model sizes, it becomes important to leverage powerful PVLMs more efficiently, rather than simply fine-tuning them. Recently, researchers have attempted to convert meme images into textual captions and prompt language models for predictions. This approach has shown good performance but suffers from non-informative image captions. Considering the two factors mentioned above, we propose a probing-based captioning approach to leverage PVLMs in a zero-shot …


Matk: The Meme Analytical Tool Kit, Ming Shan Hee, Aditi Kumaresan, Nguyen Khoi Hoang, Nirmalendu Prakash, Rui Cao, Roy Ka-Wei Lee Nov 2023

Matk: The Meme Analytical Tool Kit, Ming Shan Hee, Aditi Kumaresan, Nguyen Khoi Hoang, Nirmalendu Prakash, Rui Cao, Roy Ka-Wei Lee

Research Collection School Of Computing and Information Systems

The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of various datasets and multimodal models that show promising results in this field. However, there is currently a lack of a single library that allows for the reproduction, evaluation, and comparison of these models using fair benchmarks and settings. To fill this gap, we introduce the Meme Analytical Tool Kit (MATK), an open-source toolkit specifically …


The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen Oct 2023

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …


Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean Oct 2023

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.


Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell Sep 2023

Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell

Journal of Applied Communications

Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …


Taking Comfort In Virtual Humor: Tolkien Memes As Adaptation And Escape, Nick Polk Aug 2023

Taking Comfort In Virtual Humor: Tolkien Memes As Adaptation And Escape, Nick Polk

Journal of Tolkien Research

Presented at the inaugural Prancing Pony Podcast Moot in 2021, this paper's aim is to argue that Tolkien memes can be classified as adaptation as Linda Hutcheon defines adaptation and argue for a hermeneutic of Tolkien's concept of Escape, as laid out in his essay On Fairy-stories, as way to understand Tolkien meme creation and circulation. Concluding remarks are given to the spreadability of Tolkien memes among Tolkien fan communities.


Older Women’S Stories Of Covid-19 Loss: Communicated Narrative Sense-Making Through Photography, Anne Walker Aug 2023

Older Women’S Stories Of Covid-19 Loss: Communicated Narrative Sense-Making Through Photography, Anne Walker

Electronic Theses and Dissertations

The diverse array of challenges associated with the COVID-19 pandemic make it difficult to assess the full impact of this global health crisis. More than 300,000 older Americans died, leaving a nation of grieving survivors in their absence. This profound loss of life will undoubtedly inform the field’s understanding of grief and grieving for many years to come. Pre-pandemic, older women in the United States understood grief to be part of their life stage; COVID-19 amplified the grief experience through both cumulative losses and the isolation particular to the novel coronavirus response. However, few qualitative studies explore older women’s grief, …


Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin Jun 2023

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Komunikasi Korporat merupakan salah satu instrumen penting suatu perusahaan dalam upaya untuk berdiri di depan masyarakat dan pasar. Karena peran komunikasi korporat yang penting dalam menjaga erat reputasi dan identitas atau branding suatu perusahaan, sangat disayangkan apabila peran tersebut tidak dikembangkan untuk menjadi aset dalam operasi pemasaran suatu perusahaan. Akan tetapi sebelum suatu perusahaan menjalankan praktik pemasaran, pembentukan branding merupakan salah satu kegiatan yang penting bagi suatu perusahaan untuk menunjukan identitas mereka di depan masyarakat. Pembentukan branding merupakan salah satu tanggung jawab komunikasi korporat untuk menjadi aset pemasaran dan sales.

Penelitian ini bertujuan untuk mengetahui fungsi komunikasi korporat dalam membentuk …


An Analysis On The Florida Project, Capucine Rosier Jun 2023

An Analysis On The Florida Project, Capucine Rosier

University Honors Theses

The Florida Project is a contemporary movie filmed by independent director Sean Baker. This movie tackles different social and institutional issues across America, specifically the outdated welfare system and the rise of homelessness among young children. This paper is determined to analyze the different social and ethical concerns filmed throughout the movie and offer my interpretation of the film. Digging deeper into artistic pieces is essential as hidden messages are portrayed in every way. Censorship and display through art have been a form of individual expression since the beginning. This thesis will discuss how the filmmaker filmed and showcased the …


Other Oceans, Other Skies, Sharlene Lee May 2023

Other Oceans, Other Skies, Sharlene Lee

MFA in Visual Art

I create immersive installations, performances, and time-based media artworks that delve into stories of belonging, feminism, and language as power. These stories offer a potential for transformation from viewer to participant and a shift in how our world is seen and experienced. Through an exploration of perception and affect, I challenge dominant narratives, prompting a contemplation of contemporary power struggles for control.

In this text, I examine the impact of historical borders and migration on my life while also investigating questions of home, shared values, and rituals that contribute to one’s sense of belonging. I also highlight my commitment to …


Tied Together, Eiko Nishida May 2023

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.


The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters May 2023

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …


Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield Apr 2023

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …


Bridging The Education Gap: Series Of Infographic Guides To Sustainable Living For Low-Income Communities, Brianna Mateo Apr 2023

Bridging The Education Gap: Series Of Infographic Guides To Sustainable Living For Low-Income Communities, Brianna Mateo

Independent Study Project (ISP) Collection

Low-income communities in Australia face numerous negative impacts, such as health issues, social exclusion, educational disparities, and discrimination, which limit their opportunities to improve their quality of life (The Public Defenders,2022). As a result, students from these communities often have fewer resources and less funding, contributing to poor educational outcomes and underrepresentation in STEM fields, which includes environmental education (Australian Department of Education, 2022).

To address these challenges, I created an 8-page infographic series titled “Sustainable Living: On a Budget.” The series includes a cover page, an overview page, and four infographics covering : climate change, waste, preserving biodiversity, and …


Paso Robles Children's Museum Redesign, Hannah O. Chan, Shreya Hambir Mar 2023

Paso Robles Children's Museum Redesign, Hannah O. Chan, Shreya Hambir

Graphic Communication

For this project, we plan to redesign the Paso Robles Children's Museum website, utilizing Squarespace. Currently, the website has an outdated look and feel, and the information is somewhat disorganized. Having intuitive navigation is a crucial part of good user experience, as users should not have to dig through the site to find what they are looking for (Hallman, 2022). In our redesign, we plan to regroup related content into sections that mimic websites of other established museums, so the structure is more familiar. The other main issue we want to address is the site’s aesthetic; our goal is to …